Pitching Powerhouse

Are You Struggling to Hit the Growth Goals You’ve Set for Your PR Agency? 📈

Your agency may start out with just one person (you!), but the most successful agencies don’t stay small for long 👀

Growing and scaling your PR agency is fundamental to reaching TRUE success as a PR pro 🤩

Nobody wants to hit a plateau in their agency’s growth! 😭

But to keep scaling your agency and reaching those milestones, you’ve got to focus on more than just landing clients, developing media relationships, and scoring top-tier press placements…

Constantly improving your skills is what will take you over the hump and get you back on track to exponential growth! 💪

Listen now to discover the 4 MOST important PR skills that will facilitate agency growth and help you achieve your long-term goals.

Learn what steps you need to take to start, grow, and scale a successful PR agency with my FREE PR Agency Action Plan: https://www.jenerationacademy.com/action-plan 

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/public-relations-skills

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Is Your Media Contact List Helping or Hurting Your Pitches? 😱

Successful PR pros know that pitching is all about reaching out to the right journalist with the right story at the right time…

…but actually finding the right journalist is harder than it seems! 😭

To get your pitches in front of the people who want them MOST, you need to have a thorough media contact list at your disposal 📃

Whether you call it a media contact list, a contact database, or a media list, this document should be chock full of media players in your niche (or niches!) who would be interested in your clients’ stories.

These contacts are the KEY 🔑 to landing high-impact features in top-tier outlets in your niche and beyond. It can’t be filled with out-of-date contact info and journalists who have nothing to do with your clients!

Listen now to discover the in’s and out’s of media contact lists: what they are, how to build one that sets you up for success, and how to use yours strategically to score BIG features 🤩

Your media contacts want to receive targeted, relevant, and interesting pitches from you. Grab my FREE PR Insider Secrets Guide to learn the secret sauce strategies 10 PR experts use to WOW their contacts with killer pitches and land BIG features! >> https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/media-contact-list

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are You Using the Right PR Tools to Elevate Your Agency? 👀

Every PR pro needs to have a solid group of tools at their disposal if they want to score BIG wins and generate major results for their clients.

This is how you elevate your PR skills! 🙌

Online software can take your already-stellar work to the next level and give you the edge you need to stand out in your niche.

Implementing new software can be pretty intimidating (especially if you’ve been working with the same processes for a while), but trust me — that transition is MORE than worth it! 🥰

Adding a few easy-to-use programs to your PR toolkit can transform your results and seriously strengthen your agency 💪

Listen now to discover 6 KEY 🔑 PR tools to enhance your strategies, improve your results, and deepen your media relationships in your niche.

PR tools are here to support you, so you need a solid foundation of skills and strategies to back you up. Grab my FREE PR Insider Secrets Guide to discover the secret sauce strategies 10 PR experts use to land major press for their clients every day! >> https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/PR-tools

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are You Ready for Artificial Intelligence to Make Its Mark on PR? 👀

Honestly, artificial intelligence sounds like something out of a creepy apocalyptic sci-fi movie 👽

But AI is VERY real 🫣 It’s already cementing itself in the media landscape and shifting the way PR pros run their agencies!

There’s a whole world of uses for AI, but PR pros need to keep a close eye on writing-based AI programs 🧐

AI tools like ChatGPT have the power to generate paragraphs upon paragraphs of copy based on a simple query — like, an entire article’s worth of material! 😬

The more people use AI, the more advanced its writing becomes and the easier it is to use…

…and that poses some MAJOR ethical questions when pitching the media.

Listen now to discover everything you need to know about AI: what it is, why you SHOULDN’T panic about it replacing PR pros, and how you can harness the power of AI in PR to improve your pitches 💪

AI is one of the BIGGEST trends in PR this year, but it can’t be the only one you incorporate into your pitching strategy! Grab my FREE 2023 PR Trend Report to get the lowdown on 10 key trends you need to stay on top of this year >> https://www.jenerationacademy.com/pr-trend-report 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/AI-in-PR

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Is Spring Cleaning Your Agency on Your To-Do List This Year? 🧹

The start of spring means it’s time to start spring cleaning, but you can’t leave your agency out of your plans! 📝

Sure, you should reorganize your desk and shred old useless files, but spring cleaning your agency is MORE than that.

It’s a dedicated time to dig into the nitty-gritty of your business and do a mid-year refresh 💪 This is your chance to reevaluate what you’ve changed for this year and make updates to your processes BEFORE they turn into major issues!

Once you toss out what’s not working and eliminate everyday hiccups, your agency and your team will work smoother than ever…

…and that will just get you closer to your goals 🙌

Listen now to discover 7 of my BEST spring cleaning strategies to help you organize your agency and set yourself up for success throughout the rest of the year!

After you’ve cleaned out your agency, it’s time to get back to work scoring big wins for your clients! Grab my FREE PR Insider Secrets Guide to learn the secret sauce strategies PR experts use to land top-tier press and generate killer results for their clients >> https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/organize-your-agency

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Do You Know How to Use Substack to Score Your Clients Super Influential Features? 🤓

You’ve probably heard of Substack by now, whether from a fellow PR pro or one of your media contacts.

It’s shaping up to be the next big thing in the media landscape…

…and that means PR pros need to jump on it ASAP 💪

At their core, Substacks are newsletters, but they’re so much more powerful than your average email! 🤩

Substacks directly connect journalists and editors with their audience, and TONS of PR pros are taking advantage of that to extend their media reach and get their clients in front of new eyes.

Listen now to discover everything you need to know about Substack: what it is, why it’s SO important for PR pros, and how you can use it to land high-impact features for your clients 🙌

Substack isn’t the only place expert PR pros are searching for pitches! Grab my FREE PR Insider Secrets Guide to learn even more secret sauce strategies PR pros use to score top-tier press placements >> https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/what-is-substack

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are Your Pitches NOT Getting the Results You’re Hoping For? 😭

Pitching is the bread and butter of PR, but actually landing a feature can get pretty tricky 😬

A journalist’s inbox is one crowded place, and it’s easy for your pitch to get tossed out over the tiniest details…

…like, “the subject line is one word too long,” tiny! 🤯

You can’t land a killer press placement without sending a killer pitch first, so you need to make sure your pitch is in tip-top shape before you hit send.

Just a few small adjustments can take your pitch from inbox fodder to absolute GOLD ✨

Listen now to discover 8 super simple pitch-writing tips you can implement NOW to improve your results today (seriously!) 💪

Knowing how to write a killer pitch is important, but you need to have a stellar strategy to back it up! Grab my FREE PR Insider Secrets Guide to learn the secret sauce strategies that experts use every day to land top-tier placements for their clients >> https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/pitch-tips

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are You Building Truly Meaningful Connections with Your Media Contacts? 🤔

As a PR pro, your media connections are a key 🔑 part of landing top-tier press features for your clients.

A strong connection with a media contact can turn into countless opportunities even as they move between publications! 🙌

But just because these relationships are professional doesn’t mean they shouldn’t be personal, too.

A journalist who knows you and is familiar with your agency and clients is FAR less likely to scroll past your pitch in their inbox without a second thought.

You don’t have to start spilling your deepest, darkest secrets to your niche’s editors — you just have to start up a rapport and invest time and effort to build genuine respect for each other 👯‍♀️

Listen now to discover 5 of my BEST strategies for deepening your connections with your media contacts to foster meaningful, lasting relationships.

Cementing personal connections with your media contacts can only get your press coverage so far. Register now for my LIVE & FREE Crickets to Crushing It masterclass to learn how to double your features without spinning your wheels! >> https://www.jenerationacademy.com/crickets-to-crushing-it-live-2023 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/media-connections

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Is Your Client Going In Circles Stressing Over Their Next Media Interview? 🤯

I get it — interviews are scary! 😭 It’s a super high-pressure environment for your client, whether it’s their first or 101st time in front of the camera.

But if your client feels stressed and uncomfortable during the interview, it’ll show in the final product (especially if it’s a live convo) 😬

And nobody wants that! 🙅‍♀️

As their PR pro, it’s YOUR job to ensure your client feels confident and ready for whatever the interviewer throws at them.

Listen now to discover 6 of my BEST strategies for preparing newbie and veteran clients to crush their media interviews 💪

Landing media interviews is just one part of the PR puzzle! Register now for my FREE Crickets to Crushing It Masterclass to learn how to double your media coverage and land high-impact features for your clients >> https://www.jenerationacademy.com/crickets-to-crushing-it-live-2023 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/media-interviews

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are You Getting Caught in Productivity Traps Instead of Spending Your Time Wisely? 🤔

Every PR pro wants to be more productive (and finishing your to-do list every day is SUPER satisfying ✨), but you need to be careful!

Putting all your time, energy, and focus into being productive can lead you right into a productivity trap 😬

A productivity trap leaves you running in circles wasting your energy on things that won’t help you improve, grow, or scale your agency.

You can’t execute your vision for your business if you’re always caught up in little tasks! Then you have NO time to work on your big-picture initiatives⌛️

Listen now to discover 4 MAJOR productivity traps you need to watch out for in your agency, plus my best strategies for getting out of them! 💪

It’s time to refocus your energy on what truly matters in your business. Apply for my Elevate High-Performance Coaching now to unlock your potential and build an agency that serves your dream lifestyle! >> https://forms.gle/EkHJUVj4pCozU8LV9 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/business-productivity

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight