Do You Know the Skills You Need to Be a Great PR Pro? 🤔

Every PR pro is different and talented in their own ways (PR would be seriously boring if we weren’t!), but there are some major traits we ALL need to be successful.

It’s not about changing your personality or going against your instincts — it’s about developing your skills in some key areas so you can better serve your clients 🙌

Whether you’re considering making the leap into PR or want to start your agency owner journey, you’ve got to work on really growing your skills.

Once you do, you can use these entrepreneurial characteristics to develop strong media relationships and land epic press features for your clients! 🎉

Listen now to discover the 8 MOST important traits all PR pros need to have to set themselves up for success.

Grab our FREE PR Insider Secrets guide now to get even more insights to help you find success in public relations now: https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/public-relations-characteristics

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

How Have Your PR Strategies Changed Throughout the Pandemic? 🧐

We’re two and a half years into the pandemic and PR is more dynamic than EVER.

If you thought the media landscape was shifting before, it doesn’t even compare to how rapidly things are changing now! 🤯

But PR pros aren’t just Pitching Powerhouses…we’re ultra-adaptable strategy rockstars! 🌟

And now, it’s time to rework our press plans to account for the latest industry shifts and set ourselves up for success amidst all these changes.

One thing that’s as important as ever? Media relations!

And to keep those connections thriving, you need to shift your approach to align with what’s happening in PR right NOW.

So, how can you maintain strong media relationships and stay successful as the pandemic continues to change the PR landscape? 💪

Listen now to discover 4 HUGE ways the pandemic has impacted PR and how PR pros can adapt to these new standards.

Grab my FREE PR Insider Secrets resource now, where I interviewed 10 expert Pitching Powerhouses...and they're sharing their “secret sauce” strategies so that YOU can create incredible results and dazzle your clients—so they keep coming back for more 🥳️: https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/importance-of-media-relations

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Do You Have Your Pitching Strategies In Place For Holiday Gift Guides? 👀

Holiday gift guides are basically the holy grail of press placements.

They’re SO powerful and can create a MAJOR impact on a brand’s success beyond the holiday season.

But to score those crucial placements, you need to create a specific, targeted pitching strategy JUST for gift guides 🤓

Yes, they’re that important!

So, how do you craft a strong, detailed holiday press plan that will set your pitches up for gift guide success?

Listen now to discover my BEST tips for pitching your clients’ products during the holidays for those all-important gift guides.

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/holiday-marketing-campaigns 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are You Ready To Start Pitching For The Holiday Season? 😲

Yes, we’re already talking about the holidays!

It may be summer, but the time to prep your Q3 and Q4 pitches is NOW.

The holiday season is SO important for PR and you need to get a solid press plan in place for these crucial months.

But before you create a press plan, you have to set clear goals for your clients. Without those, you won’t be able to build a targeted strategy to achieve your client’s desired results!

So, how do you set the RIGHT goals for your clients so you can go into the end of the year with a clear path forward to major PR wins?

Listen now to discover my KEY strategies for building a holiday season press plan that helps you land top-tier gift guide placements for your clients.

To learn more about The Pitch Lab & get access to my exclusive Holiday Gift Guide masterclass, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/year-end-goals

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Making More Money Without Working More Sounds Pretty Good, Right? 😍

It might seem totally impossible to do, especially if you follow hourly or deliverable pricing, but it’s more achievable than you think.

I would know — I’ve done it!

Adding hours, scope, or deliverables to your current workload is NOT the best way to increase your revenue (and neither is completely changing your strategy to go after bigger clients!).

Whether you know that your quality of work does not equal what you’re paid or just have a feeling you’re not charging enough for your services, it’s PAST time for a change.

Listen now to discover my 7 KEY strategies for building your confidence as an agency owner to charge what you’re worth and set your rates to what you deserve.

Get the EXACT framework I used to build a highly profitable PR Agency (that I still love every single day…17+ years later!) 🤯 by registering for my FREE PR Path To Profitability Training Series now >> https://www.jenerationacademy.com/pr-path-to-profitability 

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/pr-pricing

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Thinking About Starting a PR Agency? NOW is the time! 🤩

When people talk about making big career moves, they always mention waiting for the “right time.”

But what if the right time is now?!

There are MASSIVE opportunities in PR right now - with the Great Resignation fully underway, millions of people are starting businesses of their own and they need PR services to get their feet off the ground.

That’s where you come in!

But how do you get into PR in the first place? And if you’ve been working in-house or have been freelancing for a while, how do you branch out on your own to build an agency?

Listen now to discover 6 MAJOR reasons why you need to take that leap of faith and get started in PR right now.

Get the exact framework I used to build a highly profitable PR Agency (that I still love every single day…17+ years later!) 🤯 by registering for my FREE PR Path To Profitability Training Series now >> https://www.jenerationacademy.com/pr-path-to-profitability 

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/how-to-get-into-pr

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Ever Worked with a Client Who Had Super Unrealistic Expectations for PR? 😨

PR is really powerful…but it can be hard to define its value or know what to expect when you don’t work in it all the time.

Every client has a different background and comes into a partnership with different expectations of the results they’ll see while you work your PR magic.

But whether they’re expecting tons of media placements within a few weeks or a sudden increase in sales, you NEED to set their expectations right off the bat.

So, how can you educate your clients on PR and align their expectations with what’s realistic (and make sure it doesn’t happen again!)?

Listen now to discover my KEY strategies for managing client expectations and building a strong foundation for your partnership.

Want the exact step-by-step framework you need to start, grow, and scale a profitable PR agency? Register for my FREE PR Path To Profitability Training Series now >> https://www.jenerationacademy.com/pr-path-to-profitability 

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/client-expectations

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Do You Have Your Client References Ready to Go? 👀

Being asked for client references isn’t uncommon, but the request can seriously come with a deer in headlights feeling.

You can feel super put on the spot when a prospective client requests references, especially if you don’t have any references on hand 😬

Should you reach out to past clients or current ones? What if you’re just getting started and don’t have any references yet? Do testimonials and case studies count as references?

There’s so much to think about!

So, how do you get the perfect reference that will show off your expertise AND motivate your prospective client to work with you?

Listen now to discover my KEY strategies for sourcing killer references and handling reference requests from prospective clients with ease.

Want the exact step-by-step framework to start, grow, and scale a profitable PR agency? Register for my FREE PR Path To Profitability Training Series now >> https://www.jenerationacademy.com/pr-path-to-profitability 

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/client-reference

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Do You Know How to Handle Sudden Pause Requests from Your Clients? 😱

Getting an immediate pause request (or worse, a service termination!) from a client can send you into a tailspin.

From ongoing projects and pending payments to contract clauses and outside client circumstances, there’s A LOT you have to consider before starting the pause!

Even the most experienced PR pros can feel at a loss when this happens. It’s super difficult to balance your agency boundaries with maintaining a strong partnership with the client.

No burning bridges here! 🙅‍♀️

So, how do you navigate an immediate pause or service termination while protecting your business AND your client relationships?

Listen now to discover my BEST tips for being a strong agency owner and strong partner to your client during a service pause.

Building your agency doesn’t have to be so stressful—when you have a plan, you’ll know exactly what you need to do and how to handle unexpected situations! Grab our awesome PR Agency Action Plan to learn how to build a profitable PR agency in less time and with less stress (on your own terms!) >> https://www.jenerationacademy.com/action-plan 

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/service-termination

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Struggling To Land High-Quality, Timely Features For Your Clients? 😭

Editorial calendars are SUPER powerful tools that you need to use when writing pitches.

They have SO much information — from industry trends to the exact angles the media is interested in at every point in the year 🤓

But so many PR pros don’t use them properly… or worse, completely overlook them!

Getting started with editorial calendars can be overwhelming, but it’s MORE than worth it. They’re the key to scoring perfectly-timed, top-tier press placements for your clients! 🔑

So, how can you get the absolute most out of editorial calendars and effectively build them into your pitching strategy?

Listen now to discover my BEST strategies for using editorial calendars to write killer, targeted pitches year-round.

Ready to go from crickets to crushing it with incredible, tailored pitches? Start delivering incredible results to your clients and DOUBLE your press features—sign up for the free masterclass now! https://www.jenerationacademy.com/crickets-to-crushing-it 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/editorial-calendar

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight