Pitching Powerhouse

How Are You Promoting Your Clients’ Products Between Launches? 👀

PR is full of ebbs and flows: product launches, seasons, holidays, and trends are constantly cycling through and changing up our workloads.

But whether you’re in a busy period or a slower one, it’s up to YOU to keep your clients in the news and get the media buzzing about them all year long!

One way to do it? Focus on their hero products and slow movers 🤩

Bestsellers are certainly newsworthy, and PR pros can turn an under-the-radar product into a brand’s best kept secret ✨

It’s all about keeping your pitches fresh and interesting so the media takes notice.

Listen now to discover my BEST strategies for crafting killer hero product and slow mover pitches that keep clients in the news 💪

Learn how to keep your pitches fresh from industry experts who are landing their clients epic press features! Grab your free PR Insider Secrets Guide now >> https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/hero-product

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Do You Know How to Pitch for Multiple Clients in the Same Niche? 😱

It always feels amazing to take on more clients and keep growing your agency.

But things can get pretty tricky when you work with clients in the same niche or that have similar products and audiences 😬

This is a really tough situation to navigate, and even more so when your clients are full-out competitors! 😭

You need to balance this like a true PR pro — and that means handling the situation professionally by protecting your agency while still delivering the BEST service possible 💪

Listen now to discover my KEY strategies for successfully pitching multiple clients to the same media outlets.

Want more industry tips and tricks? Grab your free PR Insider Secrets guide for the inside scoop on what’s what in PR: https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/agency-clients

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs  
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Wait…What Are Short-Lead and Long-Lead Pitches Again? 🤔

There are tons of timelines you need to keep track of in PR, from monitoring your clients’ product launches and sending out samples to onboarding new clients and managing your agency’s financials 🤯

But the most important timelines you’ll navigate as a PR pro all have to do with media pitching!

The two main types of pitches are long-lead and short-lead…and figuring out how to take advantage of BOTH can be really overwhelming! 😭

Navigating overlapping short- and long-lead timelines is tough (especially when you’re brand-new to PR!), but all it takes is some practice.

It’s time to get your pitching routine together and learn how to prioritize short- AND long-lead pitches in your press strategy! 💪

Listen now to discover everything you need to know about short- and long-lead pitches so you can build killer press plans for your clients.

Want to keep honing your PR knowledge…but with secret sauce strategies and insights from experts in the field? Grab your FREE PR Insider Secrets guide now! >> https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/public-relations-pitch

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Do You Know How to Introduce Yourself and Your Clients to the Media? 👋

There’s a lot of movement happening in the media right now, whether that’s journalists shifting roles at their publications or editors bouncing around to new outlets.

And with so many changes, navigating media relationships is trickier than ever.

There’s just SO much to keep track of! 🤯

As publications in your niche switch up their teams, you may need to introduce or reintroduce yourself and your clients to new media contacts.

Making a good impression is crucial — you want to set the tone for your relationship and set everyone up for a strong, successful partnership 💪

Think of all the opportunities that could come from these connections! 🤩

Listen now to discover my BEST strategies for introducing yourself and your clients to media contacts to start a new relationship off on the right foot.

Want to know more PR Insider Secrets? Grab our FREE guide now to get the secret-sauce strategies expert PR pros are using to keep media relationships thriving and secure press for their clients: https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl  

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/client-introduction

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Do You Know the Skills You Need to Be a Great PR Pro? 🤔

Every PR pro is different and talented in their own ways (PR would be seriously boring if we weren’t!), but there are some major traits we ALL need to be successful.

It’s not about changing your personality or going against your instincts — it’s about developing your skills in some key areas so you can better serve your clients 🙌

Whether you’re considering making the leap into PR or want to start your agency owner journey, you’ve got to work on really growing your skills.

Once you do, you can use these entrepreneurial characteristics to develop strong media relationships and land epic press features for your clients! 🎉

Listen now to discover the 8 MOST important traits all PR pros need to have to set themselves up for success.

Grab our FREE PR Insider Secrets guide now to get even more insights to help you find success in public relations now: https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/public-relations-characteristics

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

How Have Your PR Strategies Changed Throughout the Pandemic? 🧐

We’re two and a half years into the pandemic and PR is more dynamic than EVER.

If you thought the media landscape was shifting before, it doesn’t even compare to how rapidly things are changing now! 🤯

But PR pros aren’t just Pitching Powerhouses…we’re ultra-adaptable strategy rockstars! 🌟

And now, it’s time to rework our press plans to account for the latest industry shifts and set ourselves up for success amidst all these changes.

One thing that’s as important as ever? Media relations!

And to keep those connections thriving, you need to shift your approach to align with what’s happening in PR right NOW.

So, how can you maintain strong media relationships and stay successful as the pandemic continues to change the PR landscape? 💪

Listen now to discover 4 HUGE ways the pandemic has impacted PR and how PR pros can adapt to these new standards.

Grab my FREE PR Insider Secrets resource now, where I interviewed 10 expert Pitching Powerhouses...and they're sharing their “secret sauce” strategies so that YOU can create incredible results and dazzle your clients—so they keep coming back for more 🥳️: https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/importance-of-media-relations

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Do You Have Your Pitching Strategies In Place For Holiday Gift Guides? 👀

Holiday gift guides are basically the holy grail of press placements.

They’re SO powerful and can create a MAJOR impact on a brand’s success beyond the holiday season.

But to score those crucial placements, you need to create a specific, targeted pitching strategy JUST for gift guides 🤓

Yes, they’re that important!

So, how do you craft a strong, detailed holiday press plan that will set your pitches up for gift guide success?

Listen now to discover my BEST tips for pitching your clients’ products during the holidays for those all-important gift guides.

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/holiday-marketing-campaigns 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are You Ready To Start Pitching For The Holiday Season? 😲

Yes, we’re already talking about the holidays!

It may be summer, but the time to prep your Q3 and Q4 pitches is NOW.

The holiday season is SO important for PR and you need to get a solid press plan in place for these crucial months.

But before you create a press plan, you have to set clear goals for your clients. Without those, you won’t be able to build a targeted strategy to achieve your client’s desired results!

So, how do you set the RIGHT goals for your clients so you can go into the end of the year with a clear path forward to major PR wins?

Listen now to discover my KEY strategies for building a holiday season press plan that helps you land top-tier gift guide placements for your clients.

To learn more about The Pitch Lab & get access to my exclusive Holiday Gift Guide masterclass, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/year-end-goals

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Making More Money Without Working More Sounds Pretty Good, Right? 😍

It might seem totally impossible to do, especially if you follow hourly or deliverable pricing, but it’s more achievable than you think.

I would know — I’ve done it!

Adding hours, scope, or deliverables to your current workload is NOT the best way to increase your revenue (and neither is completely changing your strategy to go after bigger clients!).

Whether you know that your quality of work does not equal what you’re paid or just have a feeling you’re not charging enough for your services, it’s PAST time for a change.

Listen now to discover my 7 KEY strategies for building your confidence as an agency owner to charge what you’re worth and set your rates to what you deserve.

Get the EXACT framework I used to build a highly profitable PR Agency (that I still love every single day…17+ years later!) 🤯 by registering for my FREE PR Path To Profitability Training Series now >> https://www.jenerationacademy.com/pr-path-to-profitability 

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/pr-pricing

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Thinking About Starting a PR Agency? NOW is the time! 🤩

When people talk about making big career moves, they always mention waiting for the “right time.”

But what if the right time is now?!

There are MASSIVE opportunities in PR right now - with the Great Resignation fully underway, millions of people are starting businesses of their own and they need PR services to get their feet off the ground.

That’s where you come in!

But how do you get into PR in the first place? And if you’ve been working in-house or have been freelancing for a while, how do you branch out on your own to build an agency?

Listen now to discover 6 MAJOR reasons why you need to take that leap of faith and get started in PR right now.

Get the exact framework I used to build a highly profitable PR Agency (that I still love every single day…17+ years later!) 🤯 by registering for my FREE PR Path To Profitability Training Series now >> https://www.jenerationacademy.com/pr-path-to-profitability 

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/how-to-get-into-pr

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight