Pitching Powerhouse

Have You Set Your Agency Up to Reach Your Biggest Growth Goals? 📈

Agency owners are always planning out their next big goals, and I know agency growth is at the top of the list for a lot of PR pros!

I mean, we all want to scale our agencies, bring on dream clients, and generate record revenue, right? 🤩

But you don’t just magically reach your goals overnight — you need to stay consistent and put in the work to get yourself from Point A to Point B (and beyond!) 💪

Successful PR pros know that setting annual goals is a key 🔑 part of keeping your agency on track all year long.

Listen now to discover 7 steps you NEED to take to pave the way for major agency growth this year and beyond! 🎉

Now is the time to take action toward your agency’s biggest goals! Apply for my Elevate High-Performance Coaching so you can finally step into your full potential >> https://forms.gle/EkHJUVj4pCozU8LV9 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/grow-your-agency

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are You Being Intentional With How You Run Your Agency? 🤔

Intentionality is a bit of a buzzword right now, and for good reason!

Being intentional means being purposeful and deliberate in everything you do…which is an important part of leading your agency to success! 📈

This is what allows you to feel good about your agency, your team, your clients, and your connections 🥰

When you decide to implement intentionality into your business, you decide to only take action on the things that are most important to you.

Honestly, getting grounded like this is a major game-changer for your happiness! 🎉

Listen now to discover my BEST tips for becoming a more intentional and focused agency owner so your business can truly light you up each and every day ✨

Know you’ve got killer potential but can’t quite reach the next level? Join the waitlist for the next round of my high-performance group coaching program >> https://www.jenerationacademy.com/elevate-waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/how-to-be-more-intentional

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are You Ready to Take on New Clients Next Year? 🤔

2023 will be here before you know it, so it’s time to set yourself up for success in the new year!

Yes, that means thinking about what your clients want to achieve in 2023, but you need to think about your business, too. How do YOU want to grow next year? 📈

You need to start working on your agency’s goals NOW…

…and that means setting up your client pipeline 💪

You can’t just wait for potential clients to come to you! You need to build a strong and effective pipeline of possible clients you can lean on to help grow your business throughout the next year.

Hitting your goals and generating record revenue just isn’t possible without one 😱

Listen now to discover 5 of my BEST strategies for creating a client pipeline that will bring in amazing clients and help you reach your biggest goals 🙌

Once you’ve got clients in the pipeline, you’ll need to develop killer strategies to get them the results they want! Download my FREE PR Insider Secrets Guide to get the inside scoop on secret sauce strategies 10 PR experts use to land their clients in top-tier outlets >> https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/client-pipeline

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Does Your Niche ACTUALLY Light You Up? Or Is It Getting Kind Of…Boring? 😬

Niching down is one of the MOST important parts of launching your agency.

It’s basically the key to setting yourself up for success! 📈

But after a few years, you might start to feel like your niche isn’t the right fit for you anymore… 👀

Maybe you want to try out a new niche and land some new clients there, or maybe you’ve fallen out of love with your current niche and want to start fresh in another industry.

Whatever you’re feeling, you deserve to follow it! 🥰 Your niche should inspire you and motivate you to work hard and grow your agency.

But no matter how long you’ve been doing PR, trying out a new niche can be super intimidating! 😱

Listen now to discover my BEST strategies for branching out of your current niche and setting yourself up for success in a new one 💪

Ready to give your current strategies and tactics a major upgrade for your new niche? Grab my FREE PR Insider Secrets guide to learn the secret sauce strategies that PR pros use every day to pitch and land killer press! >> https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/find-a-niche

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are Your Pitches Truly the BEST They Can Be? 👀

As PR pros, we all know that landing top-tier press is no easy feat, let alone scoring press wins on a super consistent basis.

I mean, SO much of the process is out of your control! 😭

It’s all about sending the right pitch to the right journalist at the right time, but it’s hard to know when that right time is…

…so, you need to make sure you’re set up for success with every pitch! ✨

It’s time to get your pitch-writing skills in check so you can reach out to editors with your BEST work every time 💪

Listen now to discover 7 HUGE mistakes that you need to avoid when pitching journalists and editors in your niche 🙅‍♀️

Ready to uplevel your pitching strategy and land stellar press for your clients? Grab my FREE PR Insider Secrets guide for the inside scoop on secret sauce strategies from 10 expert PR pros >> https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/pr-mistakes

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!

We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.

Today, we’re sitting down with the amazing Reena S. Goodwin, Founder of FACTEUR PR! Reena is a former music marketing pro (she’s worked with Beyoncé!) turned beauty, home, & lifestyle PR pro. Her story of learning to trust and invest in yourself and step into your power as a PR pro is super powerful and inspiring.

To learn more about Reena S. Goodwin, check out her website: facteurpr.com  

If you’re curious about joining The Agency Accelerator so that you can experience the type of success that Reena has, head here for more info: https://www.jenerationacademy.com/waitlist 

Read Reena's blog post interview: https://www.jenerationacademy.com/blog/reena-s-goodwin-pr-pro-spotlight

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 

Download our free resources: https://www.jenerationacademy.com/our-resources 

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Access our online hub for PR pros: https://www.profitableprpros.com 

Have You Ever Doubted Yourself and Your Skills as a PR Pro? 🤔

Building up your confidence and overcoming self-doubt is never easy, but it’s essential for finding success as a PR pro!

Confidence will carry you through every last part of PR, from acing discovery calls and retaining clients to pitching new angles and maintaining media relationships 🙌

To give yourself a confidence makeover and put you on a trajectory for consistent growth, you’ll need improve your PR skills in 4 key areas.

But first, you’ve got to seriously switch up your mindset around your worth — no more self-doubt allowed! 💪

Listen now to discover my BEST tips for building confidence in your skills and shifting your mindset to focus on your unique value as a PR pro.

It’s time to finally feel confident in your skills as a PR pro! Grab my FREE PR Insider Secrets and start securing wow-worthy press features for your clients today: https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/how-to-build-confidence

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Do You Know How to Newsjack Ethically and Effectively? 🧐

Newsjacking is when a PR pro leverages breaking news and trending topics to land their client press coverage…and is pretty tricky to navigate no matter how long you’ve been in the industry.

Trying to newsjack can veer into icky, inappropriate territory FAST 😬

But when done right, it can get your client into a conversation that their target audience is already having. You’re basically meeting people where they are!

A LOT can go wrong with newsjacking, though 👀 You need to know how to do it ethically so you can avoid missteps and keep your client’s reputation strong.

Listen now to discover my BEST tips for approaching newsjacking with empathy and executing this tough strategy effectively 🙌

Grab your FREE PR Insider Secrets Guide to get insider tips and tricks (like newsjacking!) to help you refine your pitching strategy and create results: https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/newsjacking

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Do You Know How to Use SEO to Give Your PR Efforts a Boost? 🧐

SEO (aka search engine optimization) can feel like a foreign language to a lot of PR pros.

I mean, ranking? Backlinks? Keywords? Are we sure this isn’t a cyber spy thriller? 👀

But understanding SEO is essential to getting the results you (and your clients) want. SEO and PR go hand-in-hand and you should use BOTH to support your clients’ campaigns.

And honestly? It’s not as hard as you may think! 🙌

Listen now to discover my BEST tips for leveraging the power of SEO to boost your PR strategy.

Want more insights from PR pros who are absolutely thriving and getting results for their clients? Grab your FREE PR Insider Secrets guide now to get the inside scoop: https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/seo-and-pr

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are You Ready for 2023 to Shake Up PR? 💪

It might not feel like it, but 2023 is right around the corner. I mean, you’re already sending out long-lead pitches for next year!

And with a new year comes new PR trends… 👀

You need to get ahead of the game NOW and start crafting your 2023 PR strategy to align with these trends.

Whether that’s enhancing your clients’ launch strategies with virtual reality events (seriously!) or pitching exclusives instead of embargos, it’s up to YOU to put in the work to prepare for what’s ahead.

Listen now to discover the 10 most important PR trends you need to know about to set yourself and your clients up for success in 2023 ✨

It’s time to get ready for next year! Grab my FREE guide to the 10 biggest 2023 PR trends to stay on top of what’s new and deliver the best service to your clients >> https://www.jenerationacademy.com/pr-trend-report 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/2023-pr-trends

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight