Pitching Powerhouse

Ever Worked with a Client Who Had Super Unrealistic Expectations for PR? 😨

PR is really powerful…but it can be hard to define its value or know what to expect when you don’t work in it all the time.

Every client has a different background and comes into a partnership with different expectations of the results they’ll see while you work your PR magic.

But whether they’re expecting tons of media placements within a few weeks or a sudden increase in sales, you NEED to set their expectations right off the bat.

So, how can you educate your clients on PR and align their expectations with what’s realistic (and make sure it doesn’t happen again!)?

Listen now to discover my KEY strategies for managing client expectations and building a strong foundation for your partnership.

Want the exact step-by-step framework you need to start, grow, and scale a profitable PR agency? Register for my FREE PR Path To Profitability Training Series now >> https://www.jenerationacademy.com/pr-path-to-profitability 

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/client-expectations

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Do You Have Your Client References Ready to Go? 👀

Being asked for client references isn’t uncommon, but the request can seriously come with a deer in headlights feeling.

You can feel super put on the spot when a prospective client requests references, especially if you don’t have any references on hand 😬

Should you reach out to past clients or current ones? What if you’re just getting started and don’t have any references yet? Do testimonials and case studies count as references?

There’s so much to think about!

So, how do you get the perfect reference that will show off your expertise AND motivate your prospective client to work with you?

Listen now to discover my KEY strategies for sourcing killer references and handling reference requests from prospective clients with ease.

Want the exact step-by-step framework to start, grow, and scale a profitable PR agency? Register for my FREE PR Path To Profitability Training Series now >> https://www.jenerationacademy.com/pr-path-to-profitability 

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/client-reference

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Do You Know How to Handle Sudden Pause Requests from Your Clients? 😱

Getting an immediate pause request (or worse, a service termination!) from a client can send you into a tailspin.

From ongoing projects and pending payments to contract clauses and outside client circumstances, there’s A LOT you have to consider before starting the pause!

Even the most experienced PR pros can feel at a loss when this happens. It’s super difficult to balance your agency boundaries with maintaining a strong partnership with the client.

No burning bridges here! 🙅‍♀️

So, how do you navigate an immediate pause or service termination while protecting your business AND your client relationships?

Listen now to discover my BEST tips for being a strong agency owner and strong partner to your client during a service pause.

Building your agency doesn’t have to be so stressful—when you have a plan, you’ll know exactly what you need to do and how to handle unexpected situations! Grab our awesome PR Agency Action Plan to learn how to build a profitable PR agency in less time and with less stress (on your own terms!) >> https://www.jenerationacademy.com/action-plan 

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/service-termination

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Struggling To Land High-Quality, Timely Features For Your Clients? 😭

Editorial calendars are SUPER powerful tools that you need to use when writing pitches.

They have SO much information — from industry trends to the exact angles the media is interested in at every point in the year 🤓

But so many PR pros don’t use them properly… or worse, completely overlook them!

Getting started with editorial calendars can be overwhelming, but it’s MORE than worth it. They’re the key to scoring perfectly-timed, top-tier press placements for your clients! 🔑

So, how can you get the absolute most out of editorial calendars and effectively build them into your pitching strategy?

Listen now to discover my BEST strategies for using editorial calendars to write killer, targeted pitches year-round.

Ready to go from crickets to crushing it with incredible, tailored pitches? Start delivering incredible results to your clients and DOUBLE your press features—sign up for the free masterclass now! https://www.jenerationacademy.com/crickets-to-crushing-it 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/editorial-calendar

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Feeling Stuck In A Rut With Your Pitches? 😭

As a PR pro, you know that compelling, killer pitches are the key to finding success and delivering amazing results to your clients.

So, it can be really discouraging when your pitches get rejected, especially if you’ve found yourself in a never-ending cycle of pitching and following up without getting a single “yes.”

EVERY PR pro goes through this at some point in their journey.

Pitch writing is a skill…and it doesn’t always come easy.

Thankfully, there are some simple strategies you can use to hone your pitching skills so that you can finally land your clients some wow-worthy features!

Listen now to discover 7 of my BEST tips for writing killer pitches that will help you land epic press placements.

Ready to DOUBLE your media placements starting now? Go from Crickets to Crushing it in our free webinar—register now! https://www.jenerationacademy.com/crickets-to-crushing-it 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/how-to-write-a-good-pitch

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Feel Like You’re Getting Nowhere With Journalists and Editors? 😭

Editors and journalists receive dozens of email pitches every day, so it can be tough to get on their radar and start building a relationship with them.

And trust me, you NEED those relationships!!

Every PR pro knows that your media network is a super powerful tool for finding success and landing great press for your clients.

But how do you actually establish yourself as worthwhile to talk to, trustworthy, and helpful to editors? 🤔

Listen now to discover my 14 dos and don’ts for building strong professional relationships with journalists and earning their respect.

Pitching is a foundational skill that seriously builds on itself. But what if you had insider secrets to help you tailor your pitches and build EPIC media relationships? Grab our PR Insider Secrets guide to get “secret sauce” strategies from 10 expert PR pros! https://www.jenerationacademy.com/pr-insider-secrets  

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/professional-respect

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are You Stuck In a Rut with Your Pitches? 😱

Part of the magic of PR is seeing a product or campaign go from just a small idea to a huge launch. It’s one of the most fun parts of the business!

But after the big launches, it’s up to YOU to keep the brand interesting and keep the media buzzing about it.

You know you have to keep your pitches fresh and exciting, but how do you do that when there’s no news?

Listen now to discover my 6 KEY strategies for creating engaging pitches no matter where you are in the product or campaign launch cycle.

Want to know even more about how to dazzle your clients and create incredible results…even when there’s no news? Snag our PR Insider Secrets guide to get “secret sauce” strategies from 10 expert PR pros! https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/pr-strategies

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!

We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.

Today, we’re sitting down with the amazing Angela Mastrogiacomo Tyler, Founder of Muddy Paw PR! After spending years in a cycle of temp jobs and lay-offs, she made the jump to PR to follow her passion for the music industry (and hang out with her dog more!).

To learn more about Angela, check out her website: https://muddypawpr.com/ 

If you’re curious about joining The Pitch Lab so that you can experience the type of success that Angela has, head here for more info: https://www.jenerationacademy.com/tpl 

Read Angela's blog post interview: https://www.jenerationacademy.com/blog/angela-mastrogiacomo-pr-pro-spotlight

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 

Download our free resources: https://www.jenerationacademy.com/our-resources 

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Access our online hub for PR pros: https://www.profitableprpros.com 

Not Quite on the Same Page as Your Client’s Marketing Team? 😱

Doing PR for a larger company can get tricky when someone else (or an entire team!) is in charge of marketing.

Maybe you both have different expectations for the partnership, or aren’t sure who is responsible for which parts of your next project. There could be communication issues, or a steep learning curve on how everyone best collaborates.

Whatever it is, you need to get aligned FAST.

But how do you get on the same page and STAY on the same page when you’re working with so many people?

Listen now to discover my 3 KEY strategies for successfully working with your client’s marketing team.

Want my BEST tips on how to uplevel your skills & become an (even more) incredible PR pro? Grab my PR Insider Secrets now >> https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/the-pitch-lab 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/pr-and-marketing

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are You Including the Right PR Services in Your Retainer? 🤔

It can be seriously difficult to decide which PR services to include in your retainer and which should be a separate fee. There are SO MANY options to consider! 🤯

Plus, sometimes your clients will require more services than just PR. And don’t forget to take into consideration what YOU actually want to offer.

So… HOW do you decide what to include in your PR retainer? 🤓

Listen now to discover my BEST tips for choosing which PR services to include in your retainer.

It’s time to uplevel your PR services so you can provide a “wow-worthy” experience to your clients! Check out our free training to learn how you can double your media placements >> https://www.jenerationacademy.com/crickets-to-crushing-it 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/the-pitch-lab 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/PR-services

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight