WTF is Up With Paid Media Placements? 🤯

PR is all about earned media—that is, media placements that we earn through tailored, relevant, and strategic pitches. 🤓

But over the last few years, there has been a huge rise in “pay-to-play” opportunities. 😳

Clients see “PR agencies” guaranteeing placements in specific media outlets….

...which can lead to big problems! 😩

This is a HUGE red flag, but without being educated about what PR really means, clients won’t know to run the other way! 🙈

Knowing exactly what’s going on with paid media placements is the first step to educating your clients and successfully showcasing the value of YOUR PR practices (without feeling like you need to guarantee results—because it’s really just not possible). 👏

Ready to start scoring wow-worthy media features for your clients? Grab our best PR Insider Secrets today: https://www.jenerationacademy.com/pr-insider-secrets

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/media-placements

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Should You Guarantee Results to Your PR Clients? 🧐

Have you ever worked with a client who 100% expected certain results to be delivered? Even worse, have you felt pressured to guarantee results in order to land those high-end dream clients?

Every PR pro, especially in the beginning, struggles with the question of whether or not to guarantee results.

Spoiler alert: I have STRONG opinions on this...and after running my agency successfully for over 16 years, I know a thing or two 😉

Listen now to discover my best advice for how to avoid issues surrounding client expectations (and how to navigate the process of guaranteeing results for your clients).

Ready to start generating wow-worthy results for your clients? Get our best-kept PR secrets here: https://www.jenerationacademy.com/pr-insider-secrets

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/PR-results

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!

We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.

Today, we’re sitting down with the amazing Kelli Bloomquist, Founder of Kelli Bloomquist Media! Kelli is a mother of seven kids who also works as a PR freelancer. She’s an advocate and educator of journalism, PR, and digital media.

If you’re curious about joining The Agency Accelerator so that you can experience the type of success that Kelly has, head here for more info: https://www.jenerationacademy.com/store

Check out the EXACT cold email Kelli sent right here: https://docs.google.com/document/d/1uuWJCWTPs2rpB1Nr4EBPA7op9etA9gvbRL3xzInfdU8/edit?usp=sharing

Read Kelli's blog post interview: https://www.jenerationacademy.com/blog/kelli-bloomquist-pr-pro-spotlight

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Access our online hub for PR pros: https://www.profitableprpros.com

Want Better Work-Life Integration? 🤗

A huge benefit of getting into PR is being able to live the type of lifestyle you’ve always wanted. 

For me, that means having time to spend with my kids and husband doing the things I love! No matter your definition of balance, you deserve (and need) a healthy work-life integration that works for YOU 😍

Knowing HOW to actually start experiencing true work-life integration doesn’t always come naturally. 

Luckily, it’s something that I’ve worked super hard on over the last 16+ years running my agency...so I’ve got some tips to share! 

Listen now to discover my best tips for creating work-life integration in your business (and why you should).

Want to grow a successful PR agency on your own terms with less stress, more flexibility, and more time for the things you love? Download my Agency Owner's Toolkit: https://www.jenerationacademy.com/toolkit

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/work-life-integration

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com

Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

How Do You Start Attracting High-End Clients? 🧐

High-end clients who are willing to pay what you’re truly worth are the DREAM for PR pros everywhere.

But knowing how to attract those clients? Not so easy.

Actually, this is something that MANY people struggle with, from beginners to experienced PR pros. I get tons of questions from my students about attracting high-end clients and feeling confident.

So how do you build confidence and start attracting the clients you’ve always dreamed of working with? 🤩

Are you ready to build a client pipeline filled with your dream clients? Register now for this month’s FREE live video series: https://www.jenerationacademy.com/pr-path-to-profitability 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/know-your-worth

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching PowerhouseTM: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! 

We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.  

Today, we’re sitting down with the amazing Brandi Sims, Founder of Brandinc PR! After realizing she was being unfairly compensated for her work (and actually being paid less than her male counterparts), Brandi made the leap, followed a lifelong dream, and started a PR agency—all during the COVID-19 pandemic. 

To learn more about Brandi, check out her website: https://brandincpr.com/

If you’re curious about joining The Agency Accelerator so that you can experience the type of success that Brandi has, head here for more info: https://www.jenerationacademy.com/agency-accelerator 

Read Brandi's blog post interview: https://www.jenerationacademy.com/blog/brandi-sims-pr-pro-spotlight

*     *     *

Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 

 Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Access our online hub for PR pros: https://www.profitableprpros.com

How Should You Set Up (& Price) Your Retainer Services? 🤔

Beginners (and even experienced PR professionals) often don’t know how to set up and price their retainer services.  

But retainer clients are the KEY to successfully growing and scaling your PR agency! 

Your revenue and profitability build the foundation of a scalable business….and retainers make all of that SO much more consistent. 

If you’re struggling with how to set up and price your retainer services (or you’re wondering if you should offer discounts for certain retainer scenarios)...you’re not alone. Every PR pro struggles with this, especially at first. 

That’s why I’m here to help!

Listen now to discover my best tips for setting up and pricing your retainers—and to get the answers to some frequently asked questions about all things PR retainers and pricing! 

Want to confidently set your prices, land incredible retainers, and work with your DREAM clients? Get on the Path to Profitability by registering for our FREE live video series now: https://www.jenerationacademy.com/pr-path-to-profitability

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/agency-accelerator-september-2021

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/PR-retainer 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

What Should You Do If Your Client Is Unresponsive? 😳

As a PR pro, your main goal is to successfully generate incredible results for your clients by creating impeccable pitches and landing those sought-after media features.

But sometimes (and trust me—we’ve all been there!) clients are UTTERLY unresponsive. 🤦‍♀️

When you’ve pitched something with a time-sensitive deadline, you need your clients to respond quickly. An unresponsive client can really impact your ability to generate certain results...and even worse, they can damage your relationships with key media contacts. 

So WHAT should you do when a client is totally unresponsive (or takes forever to respond)?

Listen now to discover my best tips for handling this tricky situation! 

Ready to take your PR agency to the next level by finally securing consistent recurring retainers working with your DREAM clients? 😍 Register now for the FREE PR Path to Profitability video series, starting on September 16th! https://www.jenerationacademy.com/pr-path-to-profitability

Join the waitlist for The Agency Accelerator now: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/unresponsive-client

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com

Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching PowerhouseTM: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Are you charging what you’re worth? 🤔

Whether you’re just getting started in PR or you’ve been working with clients, it’s all too easy to undervalue your services. 

There’s so much fear around raising your prices and charging what you’re worth. 

But as a PR Pro, you deserve to be compensated for the unique skills and value you bring to the table. 

How do you actually start charging more for your PR services? Listen to the episode to find out! 🎧

Ready to take your PR agency to the next level? Register now for next month’s FREE live video series: https://www.jenerationacademy.com/pr-path-to-profitability 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/know-your-value

*     *     *

Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
 

Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching PowerhouseTM: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! 

We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.  

Today, we’re sitting down with the amazing Erin Carey, Founder of Roam Generation PR! Erin has an incredibly unique story that you don’t want to miss—she’s traveling the world with her family and running her successful PR agency, all from her yacht!

To learn more about Erin Carey, check out her website: https://www.roamgeneration.com/

If you’re curious about joining The Agency Accelerator so that you can experience the type of success that Erin has, head here for more info: https://www.jenerationacademy.com/agency-accelerator 

Read Erin's blog post interview: https://www.jenerationacademy.com/blog/erin-carey-pr-pro-spotlight

*     *     *

Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Access our online hub for PR pros: https://www.profitableprpros.com