Pitching Powerhouse

Pitching Powerhouse

By Award-Winning PR Agency Owner, Jen BersonBusinessEntrepreneurshipEducationHow To
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Pitching Powerhouse episodes

  • How to Develop Confidence in Your PR Skills

    How Do You Find Confidence In Your PR Skills? 🤔

    In every area of your life, confidence really is crucial.

    When we feel confident, we can handle anything thrown our way...and we’re able to really show the world that we’re capable and passionate about what we do.

    As a PR pro, you deserve to feel confident in your skills and expertise.

    But figuring out how to BUILD your confidence isn’t always so easy.

    Listen now to discover my best tips for building confidence in essential PR skills so that you can truly feel your best.

    It’s time to finally feel confident in your skills as a PR pro! Grab my FREE PR Insider Secrets and start securing wow-worthy press features for your clients today: https://www.jenerationacademy.com/pr-insider-secrets 

    To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/PR-skills

    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
    Access our online hub for PR pros: https://www.profitableprpros.com 
    Download our free resources: https://www.jenerationacademy.com/our-resources 
    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

    31 min
  • A Story of Uncompromising Resilience: She Started Her PR Agency at 22 Years Old and Was Diagnosed with Stage IV Cancer — PR Pro Spotlight ft. Lindsey Walker

    Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!

    We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.

    Today, we’re sitting down with the amazing Lindsey Walker, Founder of Walker + Associates Media Group! At just 22 years old, Lindsey started her very own PR agency. Since taking that leap, she has had to overcome tremendous challenges, like battling Stage IV cancer. Yet through it all, she has persevered with an unwavering and uncompromising resilience.

    To learn more about Lindsey, check out her website: www.walkerassocmediagroup.com

    If you’re curious about joining The Pitch Lab so that you can experience the type of success that Lindsey has, head here for more info: https://www.jenerationacademy.com/tpl

    Read Lindsey's blog post interview: https://www.jenerationacademy.com/blog/lindsey-walker-pr-pro-spotlight

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    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Download our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    Access our online hub for PR pros: https://www.profitableprpros.com

    37 min
  • How to Support Your Clients’ Holiday Marketing Initiatives with PR

    How Do You Get Holiday-Ready As A PR Pro? 😳

    The holidays really are a magical time of year...personally AND professionally! Want to feel more festive than ever this holiday season? 😉

    Getting ahead (and having the right strategies) on supporting your clients with their holiday marketing initiatives is KEY!

    And the truth is: this process should start WAY before we start lighting candles, baking cookies, or shopping for gifts.

    PR is hugely important during the holiday season, but there IS a right way to go about it.

    So how do you actually support your clients with incredible PR this holiday season?

    Listen now to discover my best tips for supporting your clients’ holiday marketing initiatives with PR.

    Do you want to start scoring amazing press features for your clients? Get your FREE copy of our PR Insider Secrets today: https://www.jenerationacademy.com/pr-insider-secrets

    To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/holiday-marketing


    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
    Access our online hub for PR pros: https://www.profitableprpros.com
    Download our free resources: https://www.jenerationacademy.com/our-resources
    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    25 min
  • How to Build Better Media Relationships as a PR Pro

    How Do You Build Better Media Relationships? 🤔

    As PR pros, our relationships with the media (and especially journalists) are ESSENTIAL. 👯‍♀️

    Genuine relationships take effort to build….but they’re so worth it!

    If you want to be seen as an expert in your niche, have amazing relationships to leverage for your clients, and start seeing amazing results as a PR pro, media relationships are so important. 😉

    But how do you actually go about building those key relationships? 🧐

    Listen now to discover my best tips for building genuine relationships with journalists.

    Want my best tips on how to score wow-worthy press features for your clients? Grab my PR Insider Secrets right now >> https://www.jenerationacademy.com/pr-insider-secrets

    To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/media-relationships

    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
    Access our online hub for PR pros: https://www.profitableprpros.com
    Download our free resources: https://www.jenerationacademy.com/our-resources
    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    24 min
  • WTF is Up With Paid Media Placements?

    WTF is Up With Paid Media Placements? 🤯

    PR is all about earned media—that is, media placements that we earn through tailored, relevant, and strategic pitches. 🤓

    But over the last few years, there has been a huge rise in “pay-to-play” opportunities. 😳

    Clients see “PR agencies” guaranteeing placements in specific media outlets….

    ...which can lead to big problems! 😩

    This is a HUGE red flag, but without being educated about what PR really means, clients won’t know to run the other way! 🙈

    Knowing exactly what’s going on with paid media placements is the first step to educating your clients and successfully showcasing the value of YOUR PR practices (without feeling like you need to guarantee results—because it’s really just not possible). 👏

    Ready to start scoring wow-worthy media features for your clients? Grab our best PR Insider Secrets today: https://www.jenerationacademy.com/pr-insider-secrets

    To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/media-placements


    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
    Access our online hub for PR pros: https://www.profitableprpros.com
    Download our free resources: https://www.jenerationacademy.com/our-resources
    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    37 min
  • Should You Guarantee PR Results to Your Clients?

    Should You Guarantee Results to Your PR Clients? 🧐

    Have you ever worked with a client who 100% expected certain results to be delivered? Even worse, have you felt pressured to guarantee results in order to land those high-end dream clients?

    Every PR pro, especially in the beginning, struggles with the question of whether or not to guarantee results.

    Spoiler alert: I have STRONG opinions on this...and after running my agency successfully for over 16 years, I know a thing or two 😉

    Listen now to discover my best advice for how to avoid issues surrounding client expectations (and how to navigate the process of guaranteeing results for your clients).

    Ready to start generating wow-worthy results for your clients? Get our best-kept PR secrets here: https://www.jenerationacademy.com/pr-insider-secrets

    To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/PR-results


    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
    Access our online hub for PR pros: https://www.profitableprpros.com
    Download our free resources: https://www.jenerationacademy.com/our-resources
    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    37 min
  • How This Introverted Mom Scored a 6-Figure Retainer from a Cold Email Pitch — PR Pro Spotlight ft. Kelli Bloomquist

    Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!

    We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.

    Today, we’re sitting down with the amazing Kelli Bloomquist, Founder of Kelli Bloomquist Media! Kelli is a mother of seven kids who also works as a PR freelancer. She’s an advocate and educator of journalism, PR, and digital media.

    If you’re curious about joining The Agency Accelerator so that you can experience the type of success that Kelly has, head here for more info: https://www.jenerationacademy.com/store

    Check out the EXACT cold email Kelli sent right here: https://docs.google.com/document/d/1uuWJCWTPs2rpB1Nr4EBPA7op9etA9gvbRL3xzInfdU8/edit?usp=sharing

    Read Kelli's blog post interview: https://www.jenerationacademy.com/blog/kelli-bloomquist-pr-pro-spotlight

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    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Download our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    Access our online hub for PR pros: https://www.profitableprpros.com

    47 min
  • Why You Need to Have Work-Life Integration (And How to Do It)

    Want Better Work-Life Integration? 🤗

    A huge benefit of getting into PR is being able to live the type of lifestyle you’ve always wanted. 

    For me, that means having time to spend with my kids and husband doing the things I love! No matter your definition of balance, you deserve (and need) a healthy work-life integration that works for YOU 😍

    Knowing HOW to actually start experiencing true work-life integration doesn’t always come naturally. 

    Luckily, it’s something that I’ve worked super hard on over the last 16+ years running my agency...so I’ve got some tips to share! 

    Listen now to discover my best tips for creating work-life integration in your business (and why you should).

    Want to grow a successful PR agency on your own terms with less stress, more flexibility, and more time for the things you love? Download my Agency Owner's Toolkit: https://www.jenerationacademy.com/toolkit

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/work-life-integration


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    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Access our online hub for PR pros: https://www.profitableprpros.com

    Download our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    37 min
  • The #1 Way to Attract High-End Clients

    How Do You Start Attracting High-End Clients? 🧐

    High-end clients who are willing to pay what you’re truly worth are the DREAM for PR pros everywhere.

    But knowing how to attract those clients? Not so easy.

    Actually, this is something that MANY people struggle with, from beginners to experienced PR pros. I get tons of questions from my students about attracting high-end clients and feeling confident.

    So how do you build confidence and start attracting the clients you’ve always dreamed of working with? 🤩

    Are you ready to build a client pipeline filled with your dream clients? Register now for this month’s FREE live video series: https://www.jenerationacademy.com/pr-path-to-profitability 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/know-your-worth

    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
    Access our online hub for PR pros: https://www.profitableprpros.com
    Download our free resources: https://www.jenerationacademy.com/our-resources
    Become a Pitching PowerhouseTM: https://www.jenerationacademy.com/programs
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    34 min
  • From Under-Compensated Vice President to Confident & Profitable PR Agency Owner — PR Pro Spotlight ft. Brandi Sims

    Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! 

    We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.  

    Today, we’re sitting down with the amazing Brandi Sims, Founder of Brandinc PR! After realizing she was being unfairly compensated for her work (and actually being paid less than her male counterparts), Brandi made the leap, followed a lifelong dream, and started a PR agency—all during the COVID-19 pandemic. 

    To learn more about Brandi, check out her website: https://brandincpr.com/

    If you’re curious about joining The Agency Accelerator so that you can experience the type of success that Brandi has, head here for more info: https://www.jenerationacademy.com/agency-accelerator 

    Read Brandi's blog post interview: https://www.jenerationacademy.com/blog/brandi-sims-pr-pro-spotlight

    *     *     *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 

     Download our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    Access our online hub for PR pros: https://www.profitableprpros.com

    35 min

About Pitching Powerhouse

From the publisher's feed

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time,…

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