Pitching Powerhouse

Pitching Powerhouse

By Award-Winning PR Agency Owner, Jen BersonBusinessEntrepreneurshipEducationHow To
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Pitching Powerhouse episodes

  • 6 Powerful Ways to Avoid Entrepreneur Burnout as an Agency Owner

    Are Burnout, Overwhelm, and Exhaustion Getting the Better of You? 😭

    Everyone is feeling SOME type of burnout 😓

    You might feel it creeping up on you right now, you could’ve just gotten out of a major low…or maybe you’re super overwhelmed right now!

    Whatever it is, you NEED to unplug, take control, and put burnout in the backseat again 👋

    A burnt-out agency owner is an ineffective agency owner.

    When you’re burnt out, it’s harder to execute high-impact projects, deliver stellar results to clients, and reach your personal AND professional goals 😩

    And that’s no way to run your agency!

    Listen now to discover 6 of my BEST strategies for fending off entrepreneur burnout and recharging yourself every day 💪

    Entrepreneur burnout is unavoidable at times, but leading an agency you LOVE is your best defense! Join the waitlist for the next cohort of my Elevate group coaching program to take action and start running your business from a place of peace, clarity, and inspiration >> https://www.jenerationacademy.com/elevate-waitlist 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/entrepreneur-burnout 

    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
    Access our online hub for PR pros: https://www.profitableprpros.com 
    Download our free resources: https://www.jenerationacademy.com/our-resources 
    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

    42 min
  • 7 Powerful Strategies to Help You Thrive as an Introverted Digital Agency Owner

    Is Your Agency Set Up to Let You Thrive as an Introverted Entrepreneur? 👀

    There’s this (wrong!) idea that to be a comms pro or digital agency owner, you HAVE to be an extrovert 🙄

    But as an introverted agency owner myself, I know you can be just as successful as your more extroverted peers!

    All it takes is a bit of extra strategy to set up your agency in a way that’s conducive to your introverted tendencies: I’m talking more behind-the-scenes work and an extroverted collaborator to take the lead when necessary 🤔

    Your agency doesn’t have to look like everyone else’s!

    If a certain service leaves you drained and unmotivated, cast it aside. You don’t have to push yourself past your limits every day to succeed 🙌

    Listen now to discover 7 of my BEST strategies for thriving as an introverted digital agency owner no matter your niche! 💙

    As an extroverted introvert myself, I love mentoring fellow digital agency owners and sharing my strategies for running an agency on my own terms! Join the waitlist for the next cohort of my Elevate group coaching program to learn how to take your agency to the next level without forcing yourself to be extroverted >> https://www.jenerationacademy.com/elevate-waitlist 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/7-powerful-strategies-help-thrive-introverted-digital-agency-owner 

    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
    Access our online hub for PR pros: https://www.profitableprpros.com 
    Download our free resources: https://www.jenerationacademy.com/our-resources 
    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

    32 min
  • 6 Ways PR and Media Professionals Can Support Journalists Through Industry Shifts

    Are You Providing True, Meaningful Support to Your Media Contacts Through Industry Shifts? 🤝

    The past few years have felt like a cycle of nonstop layoffs across journalism 😭

    Pretty much every niche has been affected by layoffs, downsizing, and newsroom shutdowns…including major companies and outlets like Hearst and Insider.

    Smaller newsrooms means more work for in-house media contacts and more delays for freelancers trying to bridge the gap.

    Add the threat of AI on top of it all, and journalism is looking more in trouble than EVER 🫣

    It’s your job to be a true partner to your media contacts and support them as you all adapt to these changes 💙

    Listen now to discover my BEST strategies for showing your media contacts that you’re in their corner no matter what happens in journalism! 👯

    Downsizing and layoffs aren’t the only things affecting PR and media next year. Grab my FREE 2024 PR Trend Report to get the inside scoop on 11 key trends you need to know to knock it out of the park in 2024 >> https://www.jenerationacademy.com/pr-trend-report 

    To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/PR-and-media 

    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
    Access our online hub for PR pros: https://www.profitableprpros.com 
    Download our free resources: https://www.jenerationacademy.com/our-resources 
    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

    24 min
  • 6 Ways to Become More Confident in Your Digital Agency Leadership Skills

    Are You Leading Your Agency with TRUE Confidence in Your Skills? 🤔

    Confidence is KEY 🔑 when you’re running a business.

    You’ve got an entire team of people (plus your clients’ teams!) looking to you for guidance — you can’t be unsure and wary as you lead them to success!

    A confident agency owner is intentional with their decisions, selective with their team and clients, and purposeful in ALL communications.

    When you run your agency with confidence, you can build a business you truly love that’s fully aligned with your values, wants, and needs, all while establishing strong relationships and executing killer campaigns 💪

    Listen now to discover 6 of my BEST tips for developing confidence in your agency leadership skills and becoming a stronger, more self-assured agency owner!

    Need that final push to fully step into your role as a confident, visionary agency owner? Grab my FREE PR Agency Action Plan to learn my key framework for growing & scaling a successful agency as you become a more confident leader >> https://www.jenerationacademy.com/action-plan 

    To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/agency-leadership 

    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
    Access our online hub for PR pros: https://www.profitableprpros.com 
    Download our free resources: https://www.jenerationacademy.com/our-resources 
    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

    35 min
  • 7 Powerful Ways to Balance the Different Stages of Entrepreneurship & Motherhood

    Does Your Agency Support You as an Entrepreneur AND a Mother? 🤔

    Motherhood totally changes the way you run your agency — honestly, it’s a stage of entrepreneurship in and of itself!

    Becoming a mom irreversibly changes the way you look at work (and the world!) and the way your split your time between family and the office.

    As a mom to two boys, it’s my mission to show other women that they can be plugged-in moms AND high-powered agency owners! 💪

    You don’t have to choose or sacrifice one to get the other 🙌

    It’ll take some major mindset shifts along the way, especially if you’re used to doing everything yourself, but you’ll lead a more fulfilled, aligned life afterward 💙

    Listen now to discover my BEST strategies for balancing the different stages of entrepreneurship with motherhood as you and your kiddos grow 🥰

    One thing that makes motherhood easier as an agency owner? Having an action plan laid out in front of you! Grab my FREE PR Agency Action Plan to learn my framework for growing & scaling a successful agency on your own terms >> https://www.jenerationacademy.com/action-plan 

    To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/stages-of-entrepreneurship 

    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
    Access our online hub for PR pros: https://www.profitableprpros.com 
    Download our free resources: https://www.jenerationacademy.com/our-resources 
    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

    41 min
  • Why Right Now is the Perfect Time to Work With a PR & Digital Marketing Mentor

    Are You Leveraging the Power of Mentorship to Grow Your Agency? 📈

    Finding a good, effective mentor is a key part of growing your business. I’ve worked with a mentor in the past, and our partnership helped me achieve personal AND business breakthroughs! 🥰

    Mentors work closely with you to help you push past obstacles (including mental blocks), elevate your thinking, and grow your agency.

    A mentor could be a peer in your niche who has more experience than you, or a professional coach that specializes in helping your industry’s entrepreneurs 🤝

    Working with a mentor is often a BIG financial undertaking, but this is an investment in your and your agency’s future!

    They’ll show you the right places to focus your efforts and help you build an action plan to reach your goals 💪

    Listen now to discover my KEY 🔑 tips for finding the perfect mentor for you, and why now is the best time to start your search!

    Online mentorship is a powerful tool for upleveling your agency, but you need to get the basics down first! Grab my FREE PR Agency Action Plan to learn my core framework for growing & scaling a successful digital agency >> https://www.jenerationacademy.com/action-plan 

    To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/digital-marketing-mentor 

    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
    Access our online hub for PR pros: https://www.profitableprpros.com 
    Download our free resources: https://www.jenerationacademy.com/our-resources 
    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

    31 min
  • 11 2024 PR Trends You Need to Start Preparing For Now

    Do You Know the Most Important PR Trends for 2024? 🧐

    The media landscape is constantly shifting, so PR pros need to keep their fingers on the pulse of the industry to keep up.

    Staying up-to-date with trends and industry innovations is the key 🔑 to creating smart strategies and delivering consistent (and impressive!) results to clients.

    You can’t grow & scale a successful agency if you’re always playing catchup! 😭

    Part of your role as a service provider is to steer your clients in the right direction. To do that, you need to know what’s up-and-coming, what’s totally out-of-date, and what’s hot right now! 🤓

    Listen now to discover the 11 BIGGEST 2024 PR trends you need to know to uplevel your agency, write killer pitches, and strategically weave together your PR efforts 💪

    There’s SO much more where that came from…grab my FREE 2024 PR Trends Report now to get the full scoop on everything you need to know to secure your 2024 press success >> https://www.jenerationacademy.com/pr-trend-report 

    To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/2024-PR-Trends 

    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
    Access our online hub for PR pros: https://www.profitableprpros.com 
    Download our free resources: https://www.jenerationacademy.com/our-resources 
    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

    33 min
  • Hate Your Business? How to Create an Agency That You Actually Love

    Have You Been Feeling Overwhelmed or Unsatisfied in Your Business? 😩

    Getting stuck in a plateau, losing out on revenue, or feeling unsure about the future of your agency can zap anyone’s motivation 😭

    And I’ve been there, too! That’s exactly how I felt when I worked in law, building a career that I was starting to really hate.

    Pulling yourself up out of such a low is tough…but it’s possible! 💪

    You need to get your career back in alignment with what truly lights you up and fulfills you. Starting over takes a LOT of hard work, both internally and externally.

    But all that is MORE than worth it. You deserve to run a business you love! 🥰

    Listen now to discover my best tips for getting off the hate train and creating an agency that serves you in EVERY way 🤗

    Ready to give your business a makeover? Grab my FREE Agency Action Plan to learn my 12-step framework for building a successful digital agency on your own terms >> https://www.jenerationacademy.com/action-plan 

    To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/create-an-agency 

    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
    Access our online hub for PR pros: https://www.profitableprpros.com 
    Download our free resources: https://www.jenerationacademy.com/our-resources 
    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

    23 min
  • What is Instagram Threads?! Everything That PR Pros Need to Know

    Are You Using Instagram Threads to Build New Media Relationships in Your Niche? 👀

    Tons of apps have tried to become the new Twitter (especially after all of Twitter’s recent issues), but Meta’s Instagram Threads seems primed to actually compete 😯

    Instagram Threads reached over 100 million users in just five days — and the app seems like it’ll just get bigger and bigger!

    With all of Twitter’s chaos, lots of media players are moving over to Threads…but just as many are passing on the platform and sticking to their usual social media pages. And that could MAJORLY change the way you connect with new media contacts and build relationships with key industry figures moving forward 😬

    Listen now to discover all the KEY 🔑 details on Instagram Threads, plus all the need-to-know info on whether or not PR pros should join the brand-new platform.

    Instagram Threads is the latest trending platform to hit the internet, and as a PR pro, you need to have your finger on the pulse of everything happening in the industry. Grab my FREE PR Trend Report to get the inside scoop on the trends you need to know to score BIG press in today’s media landscape >> https://www.jenerationacademy.com/pr-trend-report

    To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/Instagram-Threads

    27 min
  • How to Use Podcast Pitching to Score Big Wins for Your Clients (and Yourself!)

    Are You Leveraging the Power of Podcasts to Score Big Wins for Your Agency? 🧐

    Sometimes, it feels like everyone you know has started a podcast (guilty as charged! 🙋‍♀️).

    And while podcasts are fun to listen to while you run errands or tidy up your house, they’re also a great tool for getting your client in front of new, engaged audiences!

    Podcast interviews let your client show off who they are as a founder AND as a brand, all while promoting upcoming launches or new initiatives 😍

    Pitching for podcasts is different from your usual pitches, though…

    You need your client’s founder (or in-house expert) to share a captivating story on top of their niche expertise. And if you’re pitching YOURSELF as an expert digital agency owner, then things get a little more complicated 😬

    Listen now to discover my KEY 🔑 strategies for successfully pitching your client and yourself for podcast guest spots!

    Podcasts are all about telling stories, but you need a solid strategy to back them up. Grab my FREE PR Insider Secrets Guide to learn the secret sauce strategies 10 experts use to craft killer pitches for any medium >> https://www.jenerationacademy.com/pr-insider-secrets 

    To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/podcast-pitching 

    * * *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
    Access our online hub for PR pros: https://www.profitableprpros.com 
    Download our free resources: https://www.jenerationacademy.com/our-resources 
    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

    39 min

About Pitching Powerhouse

From the publisher's feed

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time,…

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