Pitstop with Sarah Levinger

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Head of brand at Triple Whale, Alexa Kilroy is a long time ecom pro, currently building the personality and brand of one of the biggest DTC data solutions in the industry. Training the “whale” to scale. Find her on Twitter.

• Brand is how someone perceives your company. It goes through the product and the language used in the software, to how the customers 
• Working on project based sprints to keep everything aligned vs being reactive.
• Building out a brand personality around a product that doesn’t have a lot of animation around it.
• Data driven approach to brand building, and the power of talking to customers.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Head of brand at Triple Whale, Alexa Kilroy is a long time ecom pro, currently building the personality and brand of one of the biggest DTC data solutions in the industry. Training the “whale” to scale. Find her on Twitter.

• Going to school for teaching, and pivoting her career from education to ed-tech. Her first role was talking to customers to win them back.
• Moving through various ecommerce companies, and finally moved to Triple Whale.
• How does the background of being a teacher and talking to customers brought her where she is and helped with the high level strategy, as well as execution.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Danavir Sarria, @danavirsarria is back, reviewing BFCM emails with Sarah. \

• Beautifully designed email, clearly articulates that it’s a Cyber Monday sales email
• They make multiple offers, something that is hard to execute
• Great use of fonts and graphic design to make it easy to skim and read at a distance (or on your phone without your contacts in).
• Make promotions clearer to understand, especially if some promotions are add ons or enter to win. Bad promotions will create headaches for your CX team.
• Too many capital letters for paragraph text makes it hard to read, and understand.
• Now is the time to give value to loyal followers (not awareness or acquisition), and get them to take action.
• You don’t have to be clever, you can create urgency by telling it like it is.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Sarah and Danavir break down this BFCM. Learn from the mistakes others have made so you don't burn cash!

• Very dark email 
• BFCM shoppers are price sensitive now, they’re expecting discounts 
• Put the offer at the top if it’s a sales email
• Critical mistake the copy looks like fine print 
• Weak headlines 
• Sales Product Display page put into the email.
• Minimal social proof at the bottom 
• Subject line has a bad typo

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Danavir is a 13 year direct response marketer who runs SupplyDrop, the email agency 8 figure brands recommend. He and Sarah break down this Halloween email from Me Undies.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Matt Giovanisci is back to talk about the long form value of your brand having a YouTube strategy.

In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

In this episode your host Sarah Levinger chats with brand owner and successful entrepreneur Matt Giovanisci about the personal skills required to grow fast in 2022.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

What is the evolution of creative strageist in a post iOS14 world? Sarah chats with Lucas Walker about it.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail