In this episode I am chatting with Raffaella Grisa, the founder of WA:IT, a delicious slow beauty brand rooted in nature, intention, culture and sustainability (it's actually the first European beauty brand to be carbon negative) and we are getting into her incredible story of starting a brand at 50 years old that is rooted in 2 beautiful and symbiotic cultures - Japanese and Italian, where Raffaella is from. 

Part of the reason her story captivated me so much, aside fro her energy, was because she spent the majority of her life as a successful mechanical engineer and it wasn't until she was 49 on a work trip to Japan that she had a vision to completely pivot her career and decided to listen to and trust that voice to create WA:IT. She walks us through the whole journey and process of how she pivoted in her 50s and there is just so much wisdom in her process. These are the stories and brands that excite me more than anything because they really do feel like art to me by allowing something bigger to guide you and I just love seeing examples of all ages and all types of humans listening and doing. 

In this episode we get into the cultural differences between Japan and Italy, what exactly happened when Raffaella heard the voice to pivot, navigating judgement and resistance when pivoting, how to listen to that internal voice and choose to take action from it, we get into how she practically pivoted, the steps she took to create WA:IT while achieving carbon neutrality and nourishing the planet with our creations. 

Link to WA:IT Website: https://waitbotanicamente.shop/ (they are available in NYC at Stéle)

WA:IT's IG: https://www.instagram.com/wait.botanicamente/

Raffaella's IG: https://www.instagram.com/raffi_viva/

My IG: https://www.instagram.com/sophieiweill/

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