As designers we learn a wide range of skills and tools to effectively carry out our roles. Many of us pursue a career in branding, but the landscape is becoming increasingly competitive, so how can you stand out from the competition?

On this weeks podcast Ian interviews Laura Evans, who has transitioned from working as a generalist brand identity designer, to carving out a niche for herself to become a visual storyteller. This combines her design and illustration skills with her ability to communicate complex stories more effectively. Laura is now able to do something she loves, that makes an impact, whilst allowing her to stand out in a crowded market place.

Laura Evans is the founder of Nifty Fox Creative, who uses the power of pictures to help her clients more effectively communicate and engage with their audience, motivate internal teams and drive change in a visual world.

Show notes and transcription of the episode can be found here: https://logogeek.uk/podcast/visual-storyteller-laura-evans/

• Nifty Fox Creative

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.