Jesse Heredia, owner of Jesse’s Pizza Co. in Borger, Texas, shares how he took over a struggling shop with net-7 terms, cut the chaos, rebuilt the flow, and won the town back. We cover menu discipline, culture, community giving, second-chance hiring, and why he tests new pies on a buffet to get instant feedback. We also talk future plans and lessons from his time in law enforcement. 

George rolls up in the EDGE test truck and invites you to step inside, where you’ll bake your own pizzas in our oven—using your dough, your toppings, your process. It’s the simplest way to experience firsthand why EDGE powers some of the best-performing pizza kitchens in the world, and why our bake is widely regarded as market-leading. 

https://www.edgeovens.com/test-bake

Listeners get $150 Off your first mailing. Visit https://mailwisesolutions.com/

Free Workshop: Work Less & Profit More
Live This Tuesday! Register for free

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Join us here: 

https://www.skool.com/tyrells-group-9324/about

Free Tools and Courses for Pizzeria Owners &  Managers

Email: [email protected]

Upcoming events and appearances: 

Pizza Expo Columbus 10/11-10/12

Pizza Tomorrow Summit (Orlando, FL) 10/25-10/27

You feel busy, then you leave the shop with nothing finished. I used to live there. Today I break down why multitasking kills your results and what to do instead. We cover time blocks, daily priorities, better delegation, and quiet zones. You will leave with a simple focus plan you can run today. Multitasking can drop productivity by up to 40 percent. Let’s fix that. 

George rolls up in the EDGE test truck and invites you to step inside, where you’ll bake your own pizzas in our oven—using your dough, your toppings, your process. It’s the simplest way to experience firsthand why EDGE powers some of the best-performing pizza kitchens in the world, and why our bake is widely regarded as market-leading. 

https://www.edgeovens.com/test-bake

Free Workshop: Work Less & Profit More
Live This Tuesday! Register for free

Free New Store Opening Checklist
New Pizzeria? Free Store Opening Checklist! Ace Your Launch

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Join us here: 

https://www.skool.com/tyrells-group-9324/about

Free Tools and Courses for Pizzeria Owners &  Managers

Email: [email protected]

Upcoming events and appearances: 

Pizza Expo Columbus 10/11-10/12

Pizza Tomorrow Summit (Orlando, FL) 10/25-10/27

You asked. I answered. Today I run through 20 questions new and future pizzeria owners keep asking. Startup costs. Profit timelines. Permits. Location. Kitchen design. Equipment. POS. Vendors. Breakeven. Food cost. Pricing. Labor. Hiring. Culture. Delivery. Low budget marketing. All clear. All practical. Use this to plan your next move. 

George rolls up in the EDGE test truck and invites you to step inside, where you’ll bake your own pizzas in our oven—using your dough, your toppings, your process. It’s the simplest way to experience firsthand why EDGE powers some of the best-performing pizza kitchens in the world, and why our bake is widely regarded as market-leading. 

https://www.edgeovens.com/test-bake

Listeners get $150 Off your first mailing. Visit https://mailwisesolutions.com/

Free Workshop: Work Less & Profit More
Live This Tuesday! Register for free

Free New Store Opening Checklist
New Pizzeria? Free Store Opening Checklist! Ace Your Launch

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Join us here: 

https://www.skool.com/tyrells-group-9324/about

Free Tools and Courses for Pizzeria Owners &  Managers

Email: [email protected]

Upcoming events and appearances: 

Pizza Expo Columbus 10/11-10/12

Pizza Tomorrow Summit (Orlando, FL) 10/25-10/27

Delivery grows reach fast, or drains cash. You decide by timing, costs, and tight systems. In this episode you get a readiness checklist, true cost factors, fee and minimums that protect margin, zone setup, and a simple hybrid model that uses first party orders with third party drivers. You also get examples you can copy today, including a delivery fee split and distance-based pricing. 

George rolls up in the EDGE test truck and invites you to step inside, where you’ll bake your own pizzas in our oven—using your dough, your toppings, your process. It’s the simplest way to experience firsthand why EDGE powers some of the best-performing pizza kitchens in the world, and why our bake is widely regarded as market-leading. 

https://www.edgeovens.com/test-bake

Free New Store Opening Checklist
New Pizzeria? Free Store Opening Checklist! Ace Your Launch

Free Workshop: Work Less & Profit More
Live This Tuesday! Register for free

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Join us here: 

https://www.skool.com/tyrells-group-9324/about

Free Tools and Courses for Pizzeria Owners &  Managers

Email: [email protected]

Upcoming events and appearances: 

Pizza Expo Columbus 10/11-10/12

Pizza Tomorrow Summit (Orlando, FL) 10/25-10/27

It’s okay to outsource what you’re not good at. It’s not okay to be blind to what’s happening in your business. In this Takeout Tip, I break down why every pizzeria owner and manager needs to understand the systems, numbers, and details that keep their shop running. From social media to POS reports, knowing the basics keeps you from being taken advantage of and helps you lead with confidence. 

Key Takeaways

• You don’t have to do everything, but you must understand everything.
• Blind trust costs money and credibility.
• Check the details. Little mistakes become big waste.
• Know your numbers, your product, your team, and your building.
• Understanding your business protects you and helps you make better decisions.

George rolls up in the EDGE test truck and invites you to step inside, where you’ll bake your own pizzas in our oven—using your dough, your toppings, your process. It’s the simplest way to experience firsthand why EDGE powers some of the best-performing pizza kitchens in the world, and why our bake is widely regarded as market-leading. 

https://www.edgeovens.com/test-bake

Free New Store Opening Checklist
New Pizzeria? Free Store Opening Checklist! Ace Your Launch

Free Workshop: Work Less & Profit More
Live This Tuesday! Register for free

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Join us here: 

https://www.skool.com/tyrells-group-9324/about

Free Tools and Courses for Pizzeria Owners &  Managers

Email: [email protected]

Upcoming events and appearances: 

Pizza Expo Columbus 10/11-10/12

Pizza Tomorrow Summit (Orlando, FL) 10/25-10/27

Five years in. A tiny shop with a big standard. Johnny Carrillo shares how Pizza Collective in Reno stayed alive, grew sales year over year, and kept bread the star. We talk early crises, community, simple systems, and promoting leaders from within. If you run a small shop, this one is for you. 

Learn more thepizzacollectivereno.com

Follow on IG @thepizzacollectivereno

George rolls up in the EDGE test truck and invites you to step inside, where you’ll bake your own pizzas in our oven—using your dough, your toppings, your process. It’s the simplest way to experience firsthand why EDGE powers some of the best-performing pizza kitchens in the world, and why our bake is widely regarded as market-leading. 

https://www.edgeovens.com/test-bake

Listeners get $150 Off your first mailing. Visit https://mailwisesolutions.com/

Free New Store Opening Checklist
New Pizzeria? Free Store Opening Checklist! Ace Your Launch

Free Workshop: Work Less & Profit More
Live This Tuesday! Register for free

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Join us here: 

https://www.skool.com/tyrells-group-9324/about

Free Tools and Courses for Pizzeria Owners &  Managers

Email: [email protected]

Upcoming events and appearances: 

Pizza Expo Columbus 10/11-10/12

Pizza Tomorrow Summit (Orlando, FL) 10/25-10/27

Today I break down six signals that help you spot a future leader in your shop. You will hear what ownership looks like on the floor, why caring about people matters, and how consistency, smart questions, and coachability separate the next captain from everyone else. I end with a simple play, give them small leadership reps and watch how they handle the work. Rate and review the show, then share it with one operator who needs this. New episodes all month for National Pizza Month. 

 What to do next
 • Give small reps, lead the pre-shift huddle, own the prep list, train a new hire, run cuttable during a rush, close out the night checklist.
 • Watch for adjustments, note one strength and one growth area after each rep.
 • Meet weekly, 10 minutes, review wins, set one next rep. 

George rolls up in the EDGE test truck and invites you to step inside, where you’ll bake your own pizzas in our oven—using your dough, your toppings, your process. It’s the simplest way to experience firsthand why EDGE powers some of the best-performing pizza kitchens in the world, and why our bake is widely regarded as market-leading. 

https://www.edgeovens.com/test-bake

Free Workshop: Work Less & Profit More
Live This Tuesday! Register for free

Free New Store Opening Checklist
New Pizzeria? Free Store Opening Checklist! Ace Your Launch

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Join us here: 

https://www.skool.com/tyrells-group-9324/about

Free Tools and Courses for Pizzeria Owners &  Managers

Email: [email protected]

Upcoming events and appearances: 

Pizza Expo Columbus 10/11-10/12

Pizza Tomorrow Summit (Orlando, FL) 10/25-10/27

National Pizza Month continues. I walk you through exactly how I would start a pizza business today. We cover concept, business plan, startup costs, permits, site selection, layout, menu costing, hiring, training, pre-opening marketing, and the grand opening. You will leave with a checklist you can use this week. I also share practical targets, how to run quick break-even math, and how to stock your reviews before day one. Listen. Take notes. Then move. 

George rolls up in the EDGE test truck and invites you to step inside, where you’ll bake your own pizzas in our oven—using your dough, your toppings, your process. It’s the simplest way to experience firsthand why EDGE powers some of the best-performing pizza kitchens in the world, and why our bake is widely regarded as market-leading. 

https://www.edgeovens.com/test-bake

Listeners get $150 Off your first mailing. Visit https://mailwisesolutions.com/

Free Workshop: Work Less & Profit More
Live This Tuesday! Register for free

Free New Store Opening Checklist
New Pizzeria? Free Store Opening Checklist! Ace Your Launch

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Join us here: 

https://www.skool.com/tyrells-group-9324/about

Free Tools and Courses for Pizzeria Owners &  Managers

Email: [email protected]

Upcoming events and appearances: 

Pizza Expo Columbus 10/11-10/12

Pizza Tomorrow Summit (Orlando, FL) 10/25-10/27

Owning a pizza shop looks fun from the outside. But behind every great pie are real struggles that most operators never talk about.

In this episode, I break down the five biggest challenges every pizzeria owner faces and how to beat them. From hiring and rising food costs to burnout and bad marketing, I share the lessons I’ve learned over two decades in the business and what it really takes to run a thriving shop.

You’ll learn:
• How to hire and keep the right people
• What to do when food costs climb
• How to protect your time and avoid burnout
• Why connection beats discounts in marketing
• The mindset shift that separates operators from leaders

If you’re in the pizza game, this episode will hit home.

George rolls up in the EDGE test truck and invites you to step inside, where you’ll bake your own pizzas in our oven—using your dough, your toppings, your process. It’s the simplest way to experience firsthand why EDGE powers some of the best-performing pizza kitchens in the world, and why our bake is widely regarded as market-leading. 

https://www.edgeovens.com/test-bake

Free Workshop: Work Less & Profit More
Live This Tuesday! Register for free

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Join us here: 

https://www.skool.com/tyrells-group-9324/about

Free Tools and Courses for Pizzeria Owners &  Managers

Email: [email protected]

Upcoming events and appearances: 

Pizza Expo Columbus 10/11-10/12

Pizza Tomorrow Summit (Orlando, FL) 10/25-10/27

Day five of the podcast-a-thon. I answer real questions from owners and new operators. We talk true startup costs, profitable formats, and how to pick a location. I share the core gear you should never cheap out on, how to train for consistency, and how to keep people engaged. We hit turnover, leadership pipelines, and the path to your first 100 repeat customers. 

I close with when to think about store two, and what must be true before you expand. Simple, direct, what works in the real world. 

Join me on Tuesdays at 2 pm EST for the live workshop and grab the free New Store Opening Checklist and Idea to Open guide on my site. 

George rolls up in the EDGE test truck and invites you to step inside, where you’ll bake your own pizzas in our oven—using your dough, your toppings, your process. It’s the simplest way to experience firsthand why EDGE powers some of the best-performing pizza kitchens in the world, and why our bake is widely regarded as market-leading. 

https://www.edgeovens.com/test-bake

Free Workshop: Work Less & Profit More
Live This Tuesday! Register for free

Free New Store Opening Checklist
New Pizzeria? Free Store Opening Checklist! Ace Your Launch

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Join us here: 

https://www.skool.com/tyrells-group-9324/about

Free Tools and Courses for Pizzeria Owners &  Managers

Email: [email protected]

Upcoming events and appearances: 

Pizza Expo Columbus 10/11-10/12

Pizza Tomorrow Summit (Orlando, FL) 10/25-10/27