In this episode of The Pizza King Podcast, I sit down with Matthew Zeiss, better known online as @swedza, the creator of Holy Hot Honey. Matt shares his journey from growing up on Long Island to moving to Sweden, where he discovered a completely different pizza culture. One where kebab pizza reigns supreme and Friday night means tacos, not pizza.
We talk about his deep dive into making authentic New York–style pizza at home, how that passion led to experimenting with hot honey recipes, and why his version brings a savory depth that stands apart from anything else on the market. Matt walks us through the process of building his brand from scratch. From steeping peppers for a month to nailing the perfect label design, and his big vision for getting Holy Hot Honey onto shelves around the world.
Along the way, we also touch on Matt’s other passions: music, graphic design, and even his award-winning Elvis tribute performances. It’s a conversation about projects, creativity, and the hustle of turning a big idea into reality. Pizzeria operators, take note...you might just want to get your hands on a bottle of this “divinely sweet, sinfully spicy” honey for your shop.
George rolls up in the EDGE test truck and invites you to step inside, where you’ll bake your own pizzas in our oven—using your dough, your toppings, your process. It’s the simplest way to experience firsthand why EDGE powers some of the best-performing pizza kitchens in the world, and why our bake is widely regarded as market-leading.
https://www.edgeovens.com/test-bake
Listeners get $150 Off your first mailing. Visit https://mailwisesolutions.com/
Free New Store Opening Checklist
New Pizzeria? Free Store Opening Checklist! Ace Your Launch
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show
Join us here:
https://www.skool.com/tyrells-group-9324/about
Free Tools and Courses for Pizzeria Owners & Managers
Email: [email protected]
Upcoming events and appearances:
Pizza Expo Columbus 10/11-10/12
Pizza Tomorrow Summit (Orlando, FL) 10/25-10/27