Whether it is because of the appalling cruelty inevitable in animal farming, the protection of the environment, or concerns about our health, many people across the world sign up to follow a plant-based diet during January. Is it a steppling stone to a permanent shift in lifestyle, or a short-lived experience? And is the decline in the fortunes of some companies producing vegan alternatives just a set-back as the market adjusts, or does it herald the passing of a fashion? Join us as we speak to Dr. Toni Vernelli, who is International Head of Communications and Marketing at Veganuary.