After World War II Americans became bonafide consumers. And yet conditioned consumerism sneakily hijacks our time, money, and mental bandwidth. It also harms the planet.

The system is entrenched, the marketing is omnipresent, and it's all designed to keep us buying until we die. But there IS a way out. On today's show author and former marketer Ashlee Piper pulls back the curtain on modern marketing so that we may hop off the addictive consumer hamster wheel for good.

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[5:30] There's a reason why so many of us shop to soothe our discontent (We're told to!)

[8:00] Advertising + Psychology = A powerful selling combination

[22:00] When people feel lonely, inadequate, or restless they shop

[32:00] When marketing gets predatory: zip code marketing, old guard sexism, and more

[35:00] Why Ashlee has a problem with the 'underconsumption' trend, and for good reason

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From a young age, many of us were exposed to messages linking financial success with personal value. Advertisements, media, and even family conversations equate wealth with achievement and social status.

Not surprisingly, this constant reinforcement creates strong associations between money and self-worth.

Although our culture tends to regard money (and fancy job titles, for that matter) as symbols of success, my guest todays argues that money is nothing more than a tool. And if money is just a tool, it certainly doesn't have the power to say much about who we are as people: How worthy we are. How good we are. How important we are.

On today's show: A conversation with podcaster Shari Rash about untangling your self-worth from your net worth, for good.

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[7:30] Money is just a tool to help you feel the way you want to feel

[11:00] Money conservations might be awkward, but they're essential in bringing to light your unconscious beliefs about finances

[15:00] Exactly how our culture ties money to identity—and why that’s so damaging

[21:00] Rewiring the way you see yourself in relation to money

Cultural messaging and suggests you should be happy all the time. But your "happy chemicals"—dopamine, serotonin, oxytocin, and endorphin—evolved to motivate survival behavior, not make you happy.

In fact, unhappiness is your brain's default state.

On today's show Dr. Loretta Breuning argues that you can manage your happy chemicals when you know how they work in the state of nature, and she's here to show us how.

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[9:00] Serotonin is about social dominance. Enter comparison and competition

[13:00] Want a dose of oxytocin? Be part of a herd

[15:30] Endorphin is the brain's natural opioid. But you can habituate to it!

[18:00] Just got something you want? That flood of happiness is dopamine's doing, but dopamine runs out

[25:00] We are living in an era of immense abundance. So why aren't we happy?

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Every purchase you make has an impact on the world. If you aren't careful, your shopping choices contribute to climate change and social injustice. But when you align the contents of your shopping cart with your personal values you slowly but surely shape the market.

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[4:00] 70% of the U.S. economy is driven by consumer spending. We citizens control the market!

[13:00] 3 easy-peasy shopping principles to guide you when you're feeling overwhelmed

[17:00] Should you listen to the angel on your shoulder, or the devil? Here's what to remember in those moments you want to backtrack

[21:00] *Exactly how* to avoid products made with forced labor or child labor

[28:00] Buying small, local, and diverse has the power to "chip away at systemic inequality". Here's how

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Influencer marketing is a case study in how easy it is to sell things to followers who trust their favorite online personalities. But offering that elusive 'personal recommendation' for EVERYthing has normalized both inauthentic endorsing and impulse shopping. It has normalized the buying and selling of your precious attention, too.

Here's a sneak peak of today's episode for subscribers. Listen to the whole episode by becoming a paid supporter! On Apple Podcasts hit the "Try Free" button or, if you listen elsewhere, sign up via Substack. Thanks for considering!

There are few things more satisfying than completing a proper spring cleaning. Deep cleaning when the weather warms is a biological imperative that's rooted in centuries of tradition because the practice lightens moods and improves health. It also symbolizes renewal as we come out of hibernation and back into the sunshine.

You aren't alone in your seasonal desire to deep clean. On today's show: Opening the windows, deep-cleaning those closets, stripping the beds, and vacuuming those oft-ignored places just in time for the Spring Equinox.

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[5:00] The evolutionary reasons that may explain why humans have "shaken their houses" for over 3 thousand years

[8:00] Using newspapers to clean your windows, mopping every week, and other cleaning myths

[18:00] Yes, you do need to spring clean your appliances! Here's how

[24:00] Exactly how to deep clean your bedding in 4 steps

[30:00] Love a good spring cleaning and want extra credit? Don't forget about these 5 oft-overlooked areas

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When we let go of what doesn't serve us, we remove weight that holds us down. On today's show we turn to Zen Buddhism for wisdom on letting go of anxiety about the future, grudges, stuff, dead relationships, and more.

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[4:00] Insanely anxious about the future? (Me too!) Don't spend your energy worrying; do this instead

[12:00] Think of decluttering not as throwing stuff away; think of it instead as setting your stuff (and yourself!) free

[19:00] How to let go of lost friendships and relationships, straight from the mouths of Buddhist monks

[26:00] Holding a grudge requires vast amounts of energy so become skilled at forgetting

[34:00] You're going to get to where you're meant to go, so there's no need to second-guess your choices

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Women have been targeted for decades with the message that shopping is recreation. It’s a way to relax and unwind, sure, but recreational shopping also contributes to the climate crisis, supports the worst of shareholder capitalism, and creates an awful lot of unnecessary waste.

Enter Buy Now: The Shopping Conspiracy, a hard-hitting new Netflix documentary that forces viewers to look at our waste-related woes. On today’s show producer Flora Bagenal offers a behind-the-scenes look at the documentary’s creation; she also answers your pressing, post-viewing questions.

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[7:00] People find it hard to look at waste, and yet the film makes us look. A behind-the-scenes examination all those hard-hitting images

[16:30] Adidas, Amazon, Unilever, and Apple: Here's why the film featured former employees-turned-whistleblowers

[26:00] Corporate execs must show growth, and corporations are on a treadmill of extracting more and more $$ by pushing unnecessary and redundant products. Is not buying an effective act of resistance?

[30:00] Mindset shifts! Quality is a climate issue, and once you press ‘Buy Now’ you become responsible for the item’s end of life

[36:00] Exactly how to Use. Your. Rage!

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Have you ever thought about what your life would be like without a trash can?

Here in the US, we don't think much about what happens to stuff once we're done with it. Indeed, American infrastructure isn't equipped to properly handle waste, and our wonton wastefulness on the cultural level exacerbates the climate crisis.

It's entirely possible to take matters into your own hands by stepping up as a change maker. On today's show activist and author Fredrika Syren suggests tangible ways to treat waste with the reverence it deserves by systematically creating less of it.

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[4:00] Recycling is broken in America, and yet other countries have figured out how to do it right

[17:00] Being a change maker means asking guests to take their trash home with them

[26:30] Exactly how Fredrika saves $18,000 each year thanks to her zero-waste lifestyle

[30:00] Pick a self-sufficient skill and teach yourself! Thoughts on taking your zero-waste efforts up a notch in 2025

Does it feel like there’s something hypocritical about New Year’s resolutions? They run counter to the idea that we should accept who we are. That we should give ourselves grace.

Resolutions shouldn’t be so grand that we set ourselves up to fail; they shouldn't attempt to "fix" what we've been told is broken, either ("I should be skinnier! I should make more $$!"). There’s a way to work towards personal development without believing you are deficient, and author Tyler Moore is here to show us how.

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[10:00] Where can you edit to make the time and space to flourish?

[15:00] Differentiating between becoming the best you can be versus "fixing" what you've been told is broken

[22:00] Clearing mental clutter is an awful lot like decluttering your closet

[27:00] Instead of a New Year's resolution, try 12 monthly 'experiments', instead

[32:00] Why hitching your star to external markers of success rarely works, plus: Don't move the goalpost!

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