Plant Powered Business: Strategies to Grow Your Positive Impact

What are you building towards as we head into the final months of the year?

In this episode of Plant Powered Business, Johanna and Brieanah catch up after the summer, reflect on how their plans and priorities have shifted, and look ahead to the busy end-of-year season for purpose-driven businesses.

They talk about:

• reassessing the goals you set at the beginning of the year

• deciding what’s still worth pursuing — and what you can let go of

• preparing for Black Friday, Cyber Monday, Giving Tuesday, and end-of-year campaigns

• what freelancers can do now to prepare for what their clients will need

• building campaigns around your mission, values, and the story behind your business

• navigating the tension between Black Friday and overconsumption

• how purpose-driven brands can approach Black Friday differently

Whether you’re a vegan entrepreneur, freelancer, or purpose-driven business owner, this episode is an invitation to take stock of where you are, think about what you want from the rest of the year, and prepare for the months ahead in a way that makes sense for you and your business.

Enjoying the show? Subscribe, leave a review, and share this episode with another purpose-driven entrepreneur.

We’d love to hear from you: What are you building towards as we head into the final months of the year?

What happens when you take on a product category that has relied on the same material for generations, and decide to reinvent it?

Kristen Decker, Founder and CEO of Desert Bloom, is doing exactly that with one of the most iconic pieces of western wear: the cowboy boot. But Kristen isn't interested in creating an alternative that consumers choose simply because it aligns with their values. She's building a boot designed to compete on comfort, durability, performance, and style, too.

In this episode, Kristen joins Brieanah and Johanna to talk about what it actually takes to bring an innovative physical product to market and challenge the expectations of a deeply traditional industry.

Together, they dig into the realities of developing a product that didn't exist, finding and working with new materials, identifying the right customer, and navigating skepticism. Kristen even shares what she's learned about wearing all the hats as a startup founder, the moments that made her question whether to keep going, and how her definition of success has evolved as Desert Bloom has grown.

Whether you're developing a physical product, building a purpose-driven brand, or trying to change the way business is done, this conversation is a look behind the scenes at what it takes to turn a better idea into a real company.

Enjoying the show? Subscribe, leave a review, and share this episode with another vegan entrepreneur who has an idea for doing things differently. Sometimes innovation starts with simply asking, Why does it have to be done this way?

Want to be interviewed? Send us an email, [email protected]! We’d love to chat with you.

We’ve all been there, wishing something existed to make our experience better, easier, or even more delicious.

Fast forward and, more often than not, we’re left kicking ourselves…wishing we would’ve built the solution first.

Not Tasha Orumbie.

She saw a massive hole in the vegan patty market, and the answer was simple: she needed to make something better herself.

In this episode, Johanna and Brieanah chat with Tasha about how her solution quickly became The Vegan Patty Lady, an award-winning food brand bringing authentic Jamaican-inspired vegan patties to customers across the UK.

Tasha shares the story behind building a business rooted in culture, community, and flavour. They talk about creating products that stand out in a crowded market, balancing entrepreneurship with a full-time career, growing from a home kitchen to a production facility, and why understanding your customers can change everything.

She also opens up about the challenges of building a food business, the role faith plays in her journey, and how her community has helped turn an ambitious dream into a thriving brand.

Whether you're building a plant-based business, launching a food product, or simply looking for inspiration from someone who kept showing up when things got hard, this conversation is packed with practical lessons and heartfelt insights.

You’ll leave this episode energized and ready to charge ahead with your own amazing business idea! 

Connect with Tasha Orumbie and The Vegan Patty Lady:

• Website: http://theveganpattylady.co.uk/

• Instagram: @‌theveganpattylady

Enjoying the show? Subscribe, leave a review, and share this episode with another vegan entrepreneur who needs a reminder that sometimes the best businesses start by solving your own problem. You never know who is wishing for the same solution!

Want to be interviewed? Send us an email, [email protected]! We’d love to chat with you.

How do you write an About page that builds trust, communicates your values, and makes the right people want to support your business?

In this copy critique episode, Johanna and Brieanah critique 5 real About pages from vegan and purpose-driven brands to uncover:

• why some About pages instantly build trust

• how storytelling makes brands feel human and memorable

• how ethical brands communicate their values effectively

• what makes people actually connect with a business

• how to structure an About page people genuinely want to read

If you’re an ethical entrepreneur, vegan business owner, coach, consultant, or creator, this episode is full of practical website copywriting tips you can apply immediately.

You can also listen to the episode on Spotify or Apple Podcasts, but we recommend watching the YouTube version so you can see the websites as we critique them.

The brands we cover in this episode:

• Axiology: https://axiologybeauty.com/pages/our-story

• Herbal Academy: https://theherbalacademy.com/about-us/

• Thistle: https://www.thistle.co/about/

• Katrina Fox: https://katrinafox.com/about-katrina-fox/

• Foodies Vegan: https://foodiesvegan.com/pages/our-story

Subscribe to @‌PlantPoweredBusiness so you never miss an episode!

This month Brieanah and Johanna are getting into something they've been sitting with for a while: artificial intelligence. As business owners who care deeply about people and the planet, they've had to ask themselves some hard questions:

🌱 Is it ethical?
🌱 What's the environmental cost?
🌱 And can it actually serve a mission-driven business without compromising what it stands for?

Spoiler: they think it can, when it’s used with intention.

Get cozy and settle in, this one's a real conversation you won’t want to miss.

🎧 Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

💬 Do you use AI in your business? Why or why not? Let us know in the comments or email us at [email protected].

In this episode of Plant Powered Business, Johanna and Brieanah reflect on the transition from winter to spring.

They talk honestly about winter as a season of introspection and lower energy, and about the pressure entrepreneurs often feel to keep producing and growing no matter what.

They also explore a gentler way of moving into spring, focusing on small steps instead of rushing into action.

In this episode, you’ll hear about:

🌱 how changing seasons can affect your energy, mood, and creativity

🌱 the pressure to always be “on” in business

🌱 moving from maintenance mode into planting new seeds

🌱 why small steps matter more than rushing into action

🌱 visibility, social media, and finding a way to share that still feels aligned

Brieanah also shares what retraining her retired racehorse is teaching her about patience and progress, and Johanna opens up about a surprising translation award nomination that is inspiring a new writing dream.

This episode is an invitation to reflect on what you want to leave behind from winter, and what you want to grow in the season ahead.

🎧 Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, we sit down with the legendary Victoria Moran — author of 14 books, founder of Main Street Vegan Academy, podcaster, speaker, filmmaker, and 2024 inductee into the Vegan Hall of Fame.

Victoria has been a steady, compassionate voice in the vegan movement for decades. You can learn more and connect with Victoria here: https://victoriamoran.com/

Whether you're building a vegan brand, stepping into leadership, or simply seeking a more compassionate path, this conversation will inspire you to think bigger — and stay rooted in purpose.

👏Want to be a guest? Reach out to us at [email protected]. We’d love to hear how you’re making an impact!

Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah reflect on 2025 and talk about what they are carrying into 2026.

They share openly about a year that felt heavy, slow, and challenging at times, and how they kept going through it.

The conversation explores what it looks like to move through hard seasons without forcing optimism or pretending everything is fine.

You’ll hear the hosts talk about:

• Navigating a tough year as a mission-driven entrepreneur

• Protecting your peace of mind, wellbeing, and values

• Listening to the ideas that keep coming back

• Finding balance between personal life and business

• Creating space for joy, creativity, and rest

This episode is an invitation to slow down, take stock, and remember that you are not alone in the messy middle.

Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

🌱 Did you know that Johanna and Brieanah host regular coffee chats on Zoom for vegans in business and other mission-driven business owners? To join the next one, email [email protected] to get your invite.

✨ Thank you for being here, and here’s to a kind, gentle, and impactful 2026!

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah sit down with Cheryl Moss — ethical vegan, children’s book author, and host of the Better Life for Animals Podcast — to explore how storytelling can spark compassion and move the animal protection movement forward.

Cheryl has dedicated her platform to amplifying sanctuaries, advocates, and changemakers in the movement who are creating a kinder world for animals. The hosts talk with her about her journey, what makes a story truly connect with the reader, lessons she’s learned from interviewing leaders across the movement, and how vegan entrepreneurs can use their own voices to inspire change.

If you’re building a mission-driven business, working for animals, or simply craving more purpose in your work, this conversation will leave you inspired and energized.

🌱 Explore Cheryl’s work & connect with her: Better Life for Animals - Home at https://betterlifeforanimals.com/

Want to be a guest? Reach out to us at [email protected]. We’d love to hear how you’re making an impact!

Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

What works (and what doesn’t) in vegan ads?

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah critique ads from five vegan brands and share what you can learn from them.

Whether you're gearing up for end-of-year promotions, planning for Veganuary, or just want to learn to create better ads, this practical episode is for you. (It’ll also help you with your organic posts!)

We cover:

🌱 Real ad examples from THIS, Just Egg, Purple Carrot, Veggly, and Cooked with Love

🌱 The difference between awareness ads and conversion ads

🌱 Tips on hook types, visuals, use of AI, and more

🌱 What strong brand messaging looks like in ads

🌱 What made us pause and click, or scroll right past

Plus, a new segment: what’s been on our mind. Johanna shares thoughts on the EU’s attempt to ban words like “burger” and “sausage” from plant-based labels, and Brieanah talks about how our podcast has grown and how far we’ve come.

Want your copy critiqued in a future episode? Email us at [email protected].

Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.