Plant Powered Business: Strategies to Grow Your Positive Impact

In this episode of Plant Powered Business: Strategies To Grow Your Positive Impact, Brieanah and Johanna delve into how you can leverage storytelling for your vegan business. It doesn't have to be a scary or overwhelming buzzword! Tune in for their top tips and tricks to make implementing storytelling techniques easier as you write for your vegan business.

Prefer to watch? Check out the full episode on YouTube: @PlantPoweredBusiness.

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Brieanah and Johanna do a deep dive into Impossible Foods summer marketing campaign. We break down the brand's new approach, even playing the ads for you live, so you definitely want to check it out!

✨ Have questions? ✨ Email us at [email protected].

To get the most out of this episode, watch on YouTube, and be sure subscribe to Prefer to watch? Check out the full episode on @PlantPoweredBusiness on YouTube so that you’ll never miss an episode!

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah are joined by guest Kayla Kaplan.

Kayla is a San Francisco-based food and nutrition nerd, writer, published researcher, and curious vegan known to the internet as Oy Vey It's Kay. After earning a Master of Science in Food & Nutrition Policy & Programs, Kayla was a nutrition communications expert for plant-based CPG food and drink brands and food tech startups and recently transitioned to a role in animal advocacy.

Check out Kayla's Substack, Oy Vey It's A Food Newsletter, where she writes about food systems news from a curious vegan perspective. https://oyveyitskay.substack.com/

✨ Would you like to be interviewed on Plant Powered Business? Email us at [email protected].

To get the most out of this episode, watch on YouTube so you can see the live landing page critiques in action. And subscribe to Prefer to watch? Check out the full episode on @PlantPoweredBusiness on YouTube so that you’ll never miss an episode!

Recorded in June 2024.

In this episode of Plant Powered Business: Strategies To Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Brieanah and Johanna talk about some of the people and brands in the plant-based movement that inspire them… and why!

The vegan & plant-based world is, of course, diverse and ever-evolving — this episode features some awesome leaders to follow and support.

✨ Have questions? ✨ Send us an email to [email protected]. 

And subscribe to @PlantPoweredBusiness on YouTube so that you’ll never miss an episode!

In this episode of Plant Powered Business: Strategies To Grow Your Positive Impact, Brieanah and Johanna delve into the power of defining your "why." Join them for a behind-the-scenes look as they share their personal whys and missions for doing this work. Plus, you'll discover the importance of unlocking your unique why and learn how to best communicate it to your target audience.

You can also watch this episode, on YouTube: @PlantPoweredBusiness.

And be sure to subscribe, rate and review.

In this episode, recorded in April 2024, we celebrate one year of Plant-Powered, reflecting on our journey so far and how we've grown since starting the series.

In the second part of the episode, we focus on the queen of all copy assets: the sales page. We go through an actual sales page for a vegan business, review what's working well and what we would do differently. Be sure to tune in to this episode for best practices and hot tips so you can improve your own sales page.

To get the most out of this episode, we recommend watching it on YouTube so you can follow along as we critique the sales page: @PlantPoweredBusiness.

In April 2023, we published our first Plant Powered chat! Listen in to hear more about our stories, and a few current events happening in the vegan movement.

🌱 You can learn more about cultured meat through ProVeg International (⁠https://proveg.org/) and check out this event: ⁠https://www.new-food-conference.com/

🌱 And you can learn more about oatmilk by default from Better Food Foundation, here: https://betterfoodfoundation.org/campaigns/coffee-shops/

Prefer to watch? Check out the full episode on YouTube: @PlantPoweredBusiness.