Plant Powered Business: Strategies to Grow Your Positive Impact

Plant Powered Business: Strategies to Grow Your Positive Impact

By Brieanah Schwartz and Johanna KoskinenBusinessEntrepreneurship
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Plant Powered Business: Strategies to Grow Your Positive Impact episodes

  • Plant Powered Business: Interview with Mitali Deypurkaystha

    In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah are joined by special guest, Mitali Deypurkaystha.

    Mitali helps B Corp founders, ethical business owners, sustainability practitioners, and social entrepreneurs put their mission, movement and message on the map, so together they can change the world, one book at a time.
    She is a keynote speaker, owner of The Vegan Publisher, a book consultancy, and the Let's Tell Your Story Publishing imprint.
    She is also the author of the international bestseller, The Freedom Master Plan, which reveals how her clients leveraged their books to amplify their voices and build unshakable authority. This allows them to attract clients, media attention, investors, donors and passive income streams while boosting their visibility, sales and profits.
    Her mission is to amplify the voices of purpose-driven experts, leaders and entrepreneurs globally so the screams to end the exploitation of humans, animals, and the environment will become too loud to be ignored.
    Tune in for an epic conversation!
    ✨ Would you like to be interviewed on Plant Powered Business? Email us at [email protected].
    And subscribe to ‪@PlantPoweredBusiness‬ on YouTube so that you’ll never miss an episode!
    Recorded March 2024.

    56 min
  • End of Year Reflection and 2025 Intention

    In this inspiring wrap-up episode of Plant Powered Business: Strategies to Grow Your Positive Impact, hosts Johanna and Brieanah celebrate wins, reflect on challenges, and share actionable tips to help you enter 2025 with intention and energy! 🎉

    Whether you’re celebrating a milestone, navigating change, or looking to set your vision for the new year, this episode is packed with inspiration, relatability, and practical tools to fuel your journey.
    The hosts cover:
    🌟 Their big wins from 2024: From launching this very podcast to fostering community through coffee chats, they share personal and professional milestones that made this year meaningful.
    đź’ˇ Lessons they learned: Vulnerable insights into navigating change, balancing work and life, and embracing grief, growth, and transformation.
    🛠️ Their top tips for 2025: Practical advice on manifesting dreams and setting goals that don’t feel overwhelming.
    🔮 AND exciting teasers: Something BIG is coming in early 2025, and you don’t want to miss it!
    Don’t forget to send your wins, plans, and stories to [email protected].
    And don't forget to subscribe so you’ll never miss an episode!
    Recorded in December 2024.

    49 min
  • Upgrading Your Money Mindset: Lessons for Vegan Entrepreneurs

    Your money mindset can make or break your entrepreneurial journey.

    But, few people realize your relationship with money will grow and change with you, if you let it. (And that's where the magic starts!)
    In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, the hosts dive deep into how their own money beliefs evolved through their entrepreneurial journeys. They share actionable tips, practical advice, and mindset shifts that can help you attract abundance and achieve your financial goals while staying aligned with your mission.
    Whether you’re just starting your business or looking to grow, this episode is packed with insights to help you transform your relationship with money.
    Don’t forget, we want to hear your tips too! Be sure to share your money mindset tips and tricks by emailing us at [email protected].
    And don't forget to subscribe so you’ll never miss an episode!
    P.S. Learn more about Jen Sincero's You Are a Badass at Making Money here: https://jensincero.com/shop/
    Recorded in November 2024.

    43 min
  • How to Write Effective Emails for Your Vegan Business

    In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah help you make sense of email marketing.

    As you know, email marketing is one of the best ways to build a genuine relationship with your audience and create raving fans. In this episode, you’ll discover three brands whose emails the hosts eagerly click on and learn how you can draw inspiration from their success. You’ll learn best practices, get direct copy advice, and much more.

    ✨ Have questions? ✨ Send us an email to [email protected].

    To get the most out of this episode, watch on YouTube to follow along as Johanna and Brieanah do live email copy critiques. And subscribe to @‌pink_barn_creative on YouTube so that you’ll never miss an episode!

    47 min
  • How to Grow Your Vegan Business with David Pannell

    In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, hosts Johanna and Brieanah sit down with David Pannell, co-founder of Vegan Business Tribe, to dive deep into the journey of vegan entrepreneurship.

    Whether you're a purpose-driven entrepreneur or simply curious about the intersection of business and activism, this episode is packed with inspiration and practical advice.
    We talk about:
    🌱 David's transition from marketing for non-vegan companies to fully supporting the vegan movement through business.
    🌱 The evolution of Vegan Business Tribe and why community was the key to its success.
    🌱 Actionable tips for vegan entrepreneurs to create businesses that truly solve problems.
    🌱 How running a vegan business can be a form of activism and what it takes to grow a purpose-driven company.
    🌱 Insights into mindset shifts and personal growth that can help entrepreneurs break through their own barriers.
    Check out David's work:
    Website: https://veganbusinesstribe.com
    YouTube:    / @veganbusinesstribe  
    ✨ Would you like to be interviewed on Plant Powered Business? Email us at [email protected].
    Subscribe wherever you get your podcasts so you'll never miss an episode!
    Recorded in October 2024.

    55 min
  • The Power of Landing Pages for Your Vegan Business

    In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah talk about leveraging the power of landing pages.

    Once your compelling ad sparks enough curiosity to stop the scroll and get that click, the user will usually be directed to a landing page. Landing pages can be leveraged for a myriad of reasons all depending on the audience awareness, the price point, and the value/price gap you need to take the user through in order to build trust. Whether your landing page is built to welcome in new leads or secure a sale, the landing page can be a key step in your next marketing funnel!

    Tune in as the hosts share examples and discuss what works and what doesn't when it comes to creating the perfect landing page for your vegan-friendly business.

    ✨ Have questions? ✨ Send us an email to [email protected].

    To get the most out of this episode, watch on YouTube so you can see the live landing page critiques in action. And subscribe to @‌pink_barn_creative on YouTube so that you’ll never miss an episode!

    37 min
  • Mastering Your Market Research & Customer Avatar

    In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah discuss two foundational marketing concepts to help you conduct effective market research and build your unique customer avatar.

    You’ll learn:
    🌱 What market research is and how it can shape your business decisions.
    🌱 Why understanding your customer avatar is key to creating content that will truly resonate with your target market.
    🌱 Actionable tips on how to conduct research and build a clear, detailed customer avatar that reflects your ideal client.
    If you have questions along the way, feel free to ask in the comments or email us at [email protected]. We can't wait to support you! đź’š
    And, be sure to subscribe to our podcast so you’ll never miss an episode.
    ---
    ✨Want to connect with other vegan business owners?✨
    Brieanah and Johanna host regular Plant Powered coffee chats on Zoom. Get to know other vegans in business, talk ethical entrepreneurship, and get expert advice on your pressing marketing questions.
    Email Brieanah and Johanna for the next coffee chat date at [email protected].
    ---
    News stories we mentioned!
    🌱 New USDA Rules Expand Vegan Options in School Meals, https://vegconomist.com/health/new-us...
    🌱 EU Urged to Develop Action Plan for Plant-Based Foods by 2026, https://vegconomist.com/studies-and-n...
    🌱The Vegan Society: UK Government-Backed Meat Campaign is “Irresponsible Propaganda," https://vegconomist.com/health/the-ve...

    32 min
  • How to Write Scroll-Stopping Ads for Your Vegan Business

    In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah talk about creating compelling ads.

    Your ads are often the first touchpoint between you and your dream audience, so it’s crucial to make that first impression count. Especially if you run ads on social media, you want your ad to spark enough curiosity to stop the scroll and get that click.

    Tune in because you’ll learn what works in ads and how to use different hooks. Listen in as the hosts share their screens and critique real examples from the Meta Ad Library.

    ✨ Have questions? ✨ Send us an email to [email protected].

    To get the most out of this episode, watch on YouTube so you can see the live ad copy critiques in action. And subscribe to Plant Powered Business so you'll never miss an episode.

    35 min
  • The Power of Mindset in Marketing Your Vegan Business

    In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah talk about the power of mindset in marketing. Your mind is a powerful tool. The thoughts and beliefs you hold about yourself, business, and marketing can either give you a big boost or really hold you back.

    The hosts share their personal stories: what they’ve struggled with in marketing their own businesses and the strategies that have helped them overcome these obstacles.
    Tune in to learn:
    🌱 How to overcome common marketing blocks (imposter syndrome, perfectionism, etc.)
    🌱 Tips on conquering the fear of being visible on social media
    🌱 Mindset shifts that bring more ease and flow to your marketing
    Have questions for us? Reach out to us at [email protected].
    And be sure to subscribe, rate, and review wherever you get your podcasts.

    --

    ✨Want to connect with other vegan business owners?✨
    Brieanah and Johanna host regular Plant Powered coffee chats on Zoom. Get to know other vegans in business, talk ethical entrepreneurship, and get expert advice on your pressing marketing questions.
    Email Brieanah and Johanna for the next coffee chat date at [email protected].

    42 min
  • Plant Powered: Interview with Sandra Nomoto

    In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah are joined by special guest, Sandra Nomoto! Sandra is a spiritual, health-conscious vegan, author, and solopreneur who works with ethical businesses and authors. Tune in now to hear more about her book, her take on marketing in the plant-based movement, and more!

    Check out Sandra's website and book:

    Website: https://www.sandranomoto.com/

    Book: https://sandranomoto.com/products

    ✨ Would you like to be interviewed on Plant Powered Business? Email us at [email protected].

    Prefer to watch? Check out the full episode on @PlantPoweredBusiness on YouTube so that you’ll never miss an episode!

    42 min

About Plant Powered Business: Strategies to Grow Your Positive Impact

From the publisher's feed

Welcome to Plant Powered Business: Strategies to Grow Your Positive Impact, a podcast to help you build your dream vegan business. Join hosts Brieanah Schwartz and Johanna Koskinen, plant-based marketing experts, as they: