Surgical and non-invasive cosmetic procedures are very popular among females who want to tighten up or smooth something out. But what about us guys? We want to get rid of love handles and improve our confidence too! Today's guest is on a mission to help.

Dr. Doug Steinbrech breaks through all the taboos of why it's not traditionally okay to talk about men’s physical appearances and how having cosmetic procedures can boost a man's self-confidence and improve his productivity at work.

Dr. Steinbrech is Board Certified by the American Board of Plastic Surgeons and is very active on The American Society for Aesthetic Plastic Surgery. His passion for male plastic surgery led him to establish The New York Institute of Male Plastic Surgery, which provides an educational foundation for current and future physicians to learn about and help further this subspecialty.

In this episode from March 2021, Dr. Friedman explores how Dr. Steinbrech got into this niche, the skin and fat differences between men and women, the most common procedures, male model makeovers, abdominal sculpturing, skincare, and more.