Platforms 1.0 and 2.0 were not fit for purpose, but platform 3.0 is a true revolution. It prioritises the adviser-client relationship and allows for a fully digital proposition. The data fragmentation and lack of API integration in platform 2.0 led to a dysfunctional ecosystem. Platform 3.0 aims to align with advisers and their clients, moving control of the market closer to the customer. The commercial alignment of cost and the availability of real-time data are crucial for a successful platform. API-first companies like Stripe have set a new standard for seamless integration and instant data availability. In this conversation, Abraham and David discuss the differences between API-first and API-facade approaches in platform development. They explore the challenges of migrating from legacy systems to new technology and the impact it has on businesses. They also discuss the importance of creating a seamless integration of critical advice tools for financial advisers and the role of platforms in the distribution of financial services. They highlight the need for long-term commitment and resources to build and sustain a platform. Overall, they express excitement about the partnership between Timeline and Seccl and the potential for transformation in the financial advice industry.