Playbook For Amazon

On today’s episode of the podcast, Jeff is sharing all about Amazon’s Seller Fulfilled Prime option, which is the perfect fulfillment option for some businesses who weren’t a perfect fit for FBA. He walks you through who SFP is good for, how to sign up, and more. Do you use SFP?

Minute Markers:

1:35- Why we recommend FBA for most products

2:15- Reasons FBA may not be a good fit for your products

4:22- What is Seller Fulfilled Prime?

5:49- Why it’s worth going through getting approved for Seller Fulfilled Prime?

6:23- Why does Amazon offer SFP?

7:14- What are the steps to getting approved for SFP? https://services.amazon.com/services/seller-fulfilled-prime.html

8:35- Can your warehouse fulfill orders according to Amazon’s strict guidelines?

9:25- What happens after the trial period is done?

9:52- Additional requirements when you have Seller Fulfilled Prime

10:24- Make sure to look at your margins and FBA fees. Does SFP make more sense for your margins?

Sign up for Seller Fulfilled Prime Here!

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

We’re so excited to announce that on this episode of Playbook for Amazon, Jeff sits down with one of his most influential mentors and a future Cleveland Indian’s owner, Ryan Moran. Listen to Jeff pick his brain and ask him questions about his backstory, his wisdom, wins and losses, how to thrive on Amazon and so much more! Grab a pen and a piece of paper because you won’t want to miss out on this unforgettable interview.

Minute Markers: 

Ryan Moran Quotes: 

Link to purchase “The Slight Edge”

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

With Amazon becoming increasingly competitive everyday, many people pick a product to sell because it’s a hot commodity without a real emotional connection to that niche. In this episode of Playbook for Amazon Podcast, Jeff, will teach you actionable steps to brand your product and create separation between you and your competitors on and off Amazon. Happy Branding! 

Minute Markers: 

Ethos, Pathos, and Logos- 1:45

Finding your ‘Why’- 4:09

Ryan Moran’s Building your Brand- 6:39

Defining your Brand- 7:37

Translating your ‘Why’- 8:32 

Branding Experts- 10:04 

Wrap up- 11:49

Take away quote: “People don’t buy what you do they buy why you do it – Simon Siek” 

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

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No matter how amazing your product is, or how out of this world your listing might be, creating product visibility can be challenging for any seller. If an Amazon customer can’t visually see your product they don’t know it even exists in the first place. In this episode of Playbook for Amazon, Jeff discusses taking advantage of good ole- fashioned coupons virtually using Amazon’s Coupon Clippings, to boost your visibility to shoppers. Plug your headphones in and get ready to increase your sales today! 

Minute Markers: 

Introduction to Coupon Clippings- 1:36 

Visuals- 4:26

Setting up Coupon Clippings- 6:26

Recap- 7:47 

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Share this podcast with your followers using this link:

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Are you overwhelmed with the amount of work on your plate? Do you feel like there’s never enough time in your day? Trust me, we’ve all been there. In this episode of Playbook for Amazon, Jeff will walk you through how to create a Standard Operating Procedure to run an effective business. Never spend another hour working on those time sucking tasks. Listen here. 

Minute Markers: 

Identifying the Bottlenecks- 1:09

TurnKey’s Top Systems- 2:05 

How to Develop a Standard Operating Procedure- 4:46 

Performing the Tasks- 8:53

Execution- 10:07

Project Management Software- 11:00

Self Reflection- 11:37

Wrap up- 13:04 

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Share this podcast with your followers using this link:

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In this episode of Playbook for Amazon, Jeff, founder of TurnKey Product Management, talks about the necessary steps you need to take before pouring a bunch of money into Amazon Ads. If your listing isn’t fully up to snuff, driving traffic through paid ads won’t result in higher conversions. All the principles discussed in today’s episode can be replicated into any paid media ads, such as Facebook, Youtube, Instagram Ads, etc.. Enjoy! 

Minute Markers: 

Amazon PPC ads- 1:35 

Listing Foundations- 3:35

Above the Fold- 4:25  

Listing on a Mobile Device – 5:56

Inventory and Buy Box- 8:13 

Customer Review- 8:57 

Wrap Up- 9:38

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Share this podcast with your followers using this link:

Follow us: Facebook, Instagram, Linkedin

In this episode of Playbook for Amazon, Jeff, shares three easy to implement strategies on how to study your competition and use it to your advantage! As you grow your brand on and off Amazon, you will learn how competition within your niche can be a good thing. You don’t want to reinvent the wheel, there’s never just one winner, everyone can win in the game of Amazon! 

Minute Markers: 

Learning from your Competition (Vitacup)- 1:34

Studying Sales Copy- 4:07

Value Ads- 5:25

Product Reviews- 6:40

Social Media- 9:05

Complimentary Products- 9:56

Compiling Reports- 10:56 

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Share this podcast with your followers using this link:

Follow us: Facebook, Instagram, Linkedin

Product Videos are becoming more and more important when it comes to converting customers on your sales pages,  and if you aren’t utilizing it yet it’s time to make it a priority!

In this episode of Playbook for Amazon, Jeff discusses product videos that sell! There are 3 different types of videos you can create with any budget: Do it yourself, slideshow video, and commercial grade videos. Take a second to think about where you are in your business and what kind of videos you need for content. Then take action and add a video to your listing this week!

Minute Markers: 

The many uses of videos- 1:34

How to make a Do it Yourself Video- 3:05

Slideshow Video- 5:56

Softwares to Create Video- 9:40

Hiring a Professional- 10:05

Commercial Grade Video- 12:16 

Getting ALL the shots- 14:21

Tell a story with your shots- 17:00

Why it might be better to put up a DIY video first- 21:15

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Share this podcast with your followers using this link:

Follow us: Facebook, Instagram, Linkedin

In this episode of Playbook for Amazon, Jeff discusses the fundamentals that even large brands often overlook.  Ask yourself this…If an Amazon customer lands on your product page, does your listing match your brand voice and the “why” behind your business? When was the last time you looked at your conversion rates? It’s easy to get caught up in the nitty gritty and let your listing go. What might have worked months ago might not be working today. It’s time to take a deep dive into mastering the fundamentals! 

Minute Markers: 

Third party set of eyes- 3:16

The importance of images- 5:30

Video on your Product Listings- 7:28

Solve the Customer’s Problem- 8:50

Enhanced Brand Content- 9:26

Title/Keyword Optimization- 9:56

Split Testing- 10:32

Recap- 15:07 

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Share this podcast with your followers using this link:

Follow us: Facebook, Instagram, Linkedin

In this episode of Playbook for Amazon, Jeff shares his tips on how to maximize the sales and increase traffic on the biggest day of the year… AMAZON PRIME DAY! Whether you think it’s too late to take advantage of Prime Day, you are still able to apply these TurnKey tips to future national holidays. Happy listening! 

Minute Markers: 

Back Story of Amazon Prime Day- 1:30

How to Turn Promotions into 2 Week Events- 3:00 

Inventory Planning- 5:30 

Promotional Types- 7:38

Leveraging Social Media- 8:54

Optimizing Product Listings- 9:58

Wrap Up- 12:00

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Share this podcast with your followers using this link:

Follow us: Facebook, Instagram, Linkedin