Playbook For Amazon

What’s new on Amazon this month? Have you tried out Super URL’s and are you aware of Helium10’s Gems to help you? We are loving Dynamic bidding with PPC for our clients. We’ve also had great results with Amazon’s IP accelerator, helping our clients get their trademarks approved and our newest client using Vine reviews has received 10 reviews from the program in a week! We’re getting you up to speed on what you need to know on Amazon! Minute Markers: 

1:05- Amazon IP accelerator

3:05- Amazon Vine

5:25- Helium10 Gem’s: Super URL

8:05- Super URL options

9:05- Dynamic bidding for PPC

11:55- Requesting a Review

13:40- Jungle Scout extension adds request a review function

15:55- Autoresponders

21:07- In summary

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/apply

Today we are lucky enough to sit down with FBA Business Broker, Coran Woodmass. He is a successful business broker with lots of tips on how to prepare to sell your business and how to get max value! He’s a wealth of knowledge and it’s a fantastic conversation.

Minute Markers

4:40- Coran’s professional background

8:35- Advice for getting started on Amazon (acquiring a business)

10:00- Ideas for leverage when competing to buy a business

11:35- Strategic vs. Non-Strategic buyers

13:06- What kind of multiples are you looking at when you go to sell an FBA business?

15:04: When is a business ready to sell?

17:15- Brand building vs product launching

20:35- Do buyers usually want someone to stay on to manage the Amazon business?

22:00- How important is selling on multiple channels?

26:20- When should people start prepping to sell if that’s their goal?

28:00- What is Coran’s FBA Business Scorecard? (www.FBAscorecard.com)

29:35- What’s the different options you can choose when selling a business?

33:25- What’s one action step you can take to prepare to sell

(Podcast)- Truth About Exits

Contact: www.thefbabroker.com, [email protected] to email any questions

Quote: “We don’t put list prices on businesses. We let the market dictate what people are willing to spend.” -Coran Woodmass

Audio- 15:03- 16:02

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/apply

Ever wonder what it’s like to get coaching from an Amazon expert? Our live coaching call with Amazon seller Paul Fertitta will give you a behind the scenes look at the type of coaching we offer at TurnKey. Coaching is completely customized based on the client’s needs, questions, and struggles, and while we covered certain topics in our live call with Courtney Lee (Episode 26), we cover different topics with Paul. You’ll hear about: counterfeiters, growth strategies for when your sales have declined, the importance of strategic keyword placement, A+ Content, working with influencers, and more!

Minute Markers:

Check out episode 26 with Courtney Lee if you enjoyed this Coaching Call

YouTube link to view our live screen share looking at Paul’s listing

3:35- Paul’s background

4:30- How to address the issue of time management

6:20- Current picture of Amazon status and current struggles

9:03- Shipping recommendation

10:00- Jenna’s tips for optimization on Paul’s listing (checkout YouTube to see what they are looking at)

12:20- Questions about keywords in the Title

15:45- Think about the listing from a customer’s perspective

19:00- Image tips

23:00- A+ Content

27:00- Brand Dashboard

31:10- What about launching multiple products at the same time?

32:50- Outlet deals

36:00- How to jumpstart more sales

40:00- The importance of leveraging external assets

41:40- New release of external ad tracker

45:30- Influencers

51:30- Keyword research tips

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/apply

Today our guest is a big name in the Amazon space. Scott Voelker is not only an incredible Amazon seller, but he is also a fantastic mentor to others in the space. His podcast, The Amazing Seller, offers Amazon sellers invaluable support and insights and today we are picking his brain about his background and his best tips for YOU!

Minute Markers: 

2:19- Background on Scott

5:06- How did you transition from your photography business into Amazon?

6:55- How his prior business experience helped him be successful in Amazon

8:20- What advice does he have for new sellers getting into Amazon?

12:17- How do you build a BRAND and generate traffic?

21:20- How consistency is everything!

24:20- His favorite current growth strategy right now

28:53- Tip for anyone using links to guide customers

30:10- How does he know where to focus his attention with so much going on?

34:00- How has he learned to step out of the day to day operations?

Show Notes:

Takeactioneffect.com- His book on how to be an action taker!

Check out Scott’s Podcast and YouTube Channel

If you want to work with Scott, head over to his website.

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/apply

We are so excited to bring you a new series on the Playbook for Amazon Podcast. On the last Wednesday of the month, we’ll be sharing “What’s new on Amazon?” with Client Management Director Jenna Lieber. She’s going to share all the most critical new information you need to know to succeed on Amazon. It’s a fast paced, educational episode, so make sure you have a pen and paper handy. You don’t want to miss this! And if you want this in email form, be sure to sign up for our What’s New Wednesday newsletter.

Minute Markers:

1:13- Join our What’s new on Amazon newsletter and FB

1:45- What’s new with the Brand Dashboard

3:05- What happens if you sign up for the Intellectual Property program through Amazon?

3:32- Why do you need a Trademark and the benefits on Amazon

4:50- New things available on the Brand Dashboard

6:55- What if you’ve launched a product in the last 60-days?

7:52- What’s new with Customer Reviews and Autoresponders?(Check out 2020 Communication Guidelines)

11:00- Request a Review Button

12:00- Amazon Vine

15:09- Improving listings for 2020, using Splitly

17:30- Split test A+ Experiments (already available within Seller Central)

19:54- Promotions

22:!8- FBA Global Export

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/apply

Our guest is Will Ford, founder of Launchboom, the most successful company there is for running successful crowdfunding campaigns. Today he shares with us his background in business, how he got into the crowdfunding space, and his advice for those wanting to successfully run a campaign. He holds nothing back and if you are ever in a place where you want to know more about how to do crowdfunding the right way, we cannot recommend Launchboom enough!

Minute Markers:

2:15- Will’s background before Launchboom

3:45- How Will used influencer marketing with his first company

5:40- How Will got into crowdfunding

7:30- How does Launchboom look different today, 5 years later?

9:40- Jeff’s Kickstarter experience

13:15- What products are not a good fit for crowdfunding

16:50- When should established brands use crowdfunding

18:55- Why his original business model had a major flaw

20:13- Kickstarter vs. Indiegogo

23:!5- How does Launchboom ensure successful outcomes?

26:25- Top mistakes people make with crowdfunding campaigns

28:50- How do you start generating buzz for a pre-launch?

34:20- Tips for then moving onto Amazon

37:05- How Launchboom then helps sellers post-campaign

39:25- Best tip for deciding if crowdfunding is a good fit for your product

www.kickstarter.com, www.indiegogo.com, www.launchboom.com

Interested in launching a crowdfunding campaigns?

Go to www.launchboom.com and go to the Apply button to talk out the logistics

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/apply

Today’s guest is Kevin Sanderson, from Maximizing E-Commerce. Specifically we are covering how he started selling internationally and what made that a successful venture for him. If you’re interested in expanding your Amazon sales internationally, this episode is for you! What should your revenue thresholds be? Which countries should you start with? Kevin’s recommendations are all in there. Enjoy!

Minute Markers: 

1:58- Kevin Sanderson’s business background

4:30- Early Amazon days- Customer reviews and More

6:50- Initial thoughts about expanding internationally

8:40- Has any of his previous hospitality experience impacted how he handles customer service on Amazon?

11:05- Jeff awkwardly quotes “The Hangover”

12:55- What was a game changer that helped you to believe in the trajectory of your business?

13:30- Advice from another massive seller

14:50- What is the potential for sellers selling internationally?

15:50- When does it make sense to expand internationally?

17:25- Why Canada is a good first step

18:10- How to build an audience in a foreign country

18:54- Do US reviews transfer?

21:40- Less competition

22:53- How to handle translations in different markets

25:40- International Launch strategies

27:47- Keyword research and running PPC effectively

31:07- Is there a minimum amount you should be selling in the US before going internationally?

32:10- Main recommendations for achieving internationally success

34:40- Check out the Maximizing E-Commerce Podcast and YouTube Channel

Check out maximizingecommerce.com/playbook for an International selling checklist

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/apply

In today’s episode, TurnKey founder Jeff Lieber is discussing how he sets goals at the beginning of a new year. He talks about what works well for his goal setting and what hasn’t worked as well that he’s learned from. We wish everyone a very happy and prosperous New Year.

Minute Markers:

1:30- The act of writing down goals

4:30- Writing plans for achieving goals

5:10- Share goals with your whole team

6:20- Delegating aspects of a goal to cultivate teamwork

7:55- Keep on track with meeting goals by setting sub-task deadlines

9:20- Strategies for growing revenue (annual and quarterly)

9:53- Amazon PPC goals

11:45- TurnKey’s newest Accelerator course

12:25- Setting personal goals

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/apply

In today’s episode, Jeff is answering some of the most recent questions on how to choose products to sell on Amazon, and how to compare against big brands.

Check out this awesome free download on how to choose what products to sell on Amazon!

Minute Markers: 

1:25: How do I pick new products to sell on Amazon?

3:20- How to pick your first product EVER

7:00- How can you sell on multiple platforms without stealing sales from yourself with bigger fees?

12:19- How to be a small brand and compete against larger brands?

16:00- How to hire an expert when cash flow is low

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full-service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings, and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Today’s guest is Courtney Lee, founder of the Prymal Coffee Creamer. Courtney is an extraordinary entrepreneur and her brand story is incredible. While she has an awesome product, she’s just getting on Amazon and she sought out Jeff at a Backroom event because she knew she needed some expert guidance. 

So today, Jeff and Jenna Lieber are hopping on a live coaching call with Courtney, to tear apart her listing and give her some insights to ensure she’s starting out on Amazon the RIGHT WAY! Because we are actually going through her listing, you’d really benefit from watching a video of our coaching call. So join us over on YouTube to see exactly what we are working with. And while you’re there, be sure to Subscribe to our YouTube Channel. 

If you’ve considered becoming an Inner Circle Coaching member with TurnKey, this will give you a taste of what being a coaching client is like. And if you’re interested in becoming a coaching client yourself, head over here. 

Minute Markers:

3:15- How a coaching call looks at TurnKey

4:12- Background on Courtney’s business, Primal Coffee Creamers

5:00- Insecurities about Amazon

6:13- Brand story 

10:00- Would she do Shark Tank? 

13:05- The power of social media

15:15- What are good review rate percentages? 

16:05- Amazon cracking down on review activity

19:25- Listing audit

20:40- Keyword research

21:35- What can you learn from PPC reports? 

22:55- Keywords in your title (we love. Helium10 for research)

24:30- Careful on the use of symbols

25:56- Does order matter with keywords? 

28:32- How does your title and listing look on mobile? 

29:18- Bullet points

31:40- What is PSL??? (Haha!)

35:32- Guarantees

39:20- Returns through Amazon

43:45- Images

48:35- Are YOU part of your brand story? 

51:40-  Video

55:50- A+ Content

57:50- Marketing inserts

59:30- Simple value adds

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow