Playbook For Amazon

Today Jenna is talking with Amazon mogul Danny Carlson. Danny is a pro seller himself and also helps others to optimize their listings on Amazon. He also shares about his near death experience that drastically changed his life plans. They cover how to endure the pandemic, A+ Content, and Amazon Storefront. Check it out!

Minute Markers:

1:30- Danny’s near death experience

3:15- What Danny is doing now on Amazon

5:42- What does Danny see is working for sellers during the Pandemic

7:45- Multi-channel fulfillment

11::00- Brand registry

11:45- Triple Optimized Amazon listing

12:00- Key info optimization

13:35- Image recommendations

16:00- Tips for knowing your customers

19:08- Backend search terms

20:56- A+ Content Experiments

20:50- Storefront

22:35- Amazon sponsored brand ads

23:50- Strategies for using storefronts

25:25- What videos work on Amazon?

27:40- Danny’s take on the direction of Amazon

30:30- Where can you find Danny?

Podcast- Actualize Freedom

Jeff’s episode coming out soon

www.kenjiroi.com

https://www.facebook.com/iamdannycarlson

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/call

In today’s episode, Jenna is covering everything you need to know about autoresponders and updates Amazon has made with in their autoresponder policies. Do you have an autoresponder in place on Amazon? If you do, make sure you are following the rules!

Minute Markers: 

:45- Changes in Autoresponder TOS

1:00- What are autoresponders

1:40- What happens if you break the guidelines?

2:11- No external links

2:53- Don’t include Amazon page links either

3:41- No promotions

4:25- No logos containing links

5:05- Can’t ask for reviews

6:05- Don’t use the work IMPORTANT in subject line (6:05- 6:28)

6:35- Don’t ask for a review

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/call

Most every Amazon seller uses Jungle Scout, and today Jeff is chatting with Jungle Scout founder, Greg Mercer. They discuss Greg’s unique background that led him to Amazon, how the idea of Jungle Scout came to be, sales info for how Amazon is faring during the pandemic, and overall tips and insights for thriving in 2020.

Minute Markers: 

2:00- Greg’s background

4:45- Is Greg still selling on Amazon

5:45- When did Greg make the leap from corporate life to Amazon

6:50- What can brands be doing right now during the pandemic

9:45- How are sales looking on Amazon right now?

11:15- How are brands handling using Amazon as a new sales channel

12:28- Ideas of expanding product catalogue

13:52- Where is Jungle Scout going?

15:55- How to does Jungle Scout keep up?

17:26- Greg’s nonprofit work (Doctor’s without Borders, Pencils of Promise)

18:45- Common bond with Jeff and Greg (SHINGLES!)

20:20- How to grow on Amazon in 2020

23:05- How he’s approached building his team

25:02- What would he say was the secret to his success

Show Notes: 

Jungle Scout Blog

YouTube Channel

JungleScout.com

https://www.facebook.com/amazonjunglescout/

https://www.instagram.com/junglescout_/

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/apply

As business owners it has been an incredibly overwhelming time making it challenging to keep up with the updates that have such an impact on your business. Here are a few key updates that we wanted to cover with you: 

As things start to settle into a new normal on Amazon there have never been more seller opportunities than right now. Join us this afternoon on our Facebook group at 11:30 am PST to chat about these updates and what they mean for your Amazon business. 

Our team is doing our best to keep you up to date with all of these updates coming in, and you can check out the latest updates and strategies by visiting turnkeyproductmanagement.com/corona. 

Today we are hearing from Jenna about what’s been going on with Amazon in the past month. Crazy times for sellers around the globe, but we are here to help!

Minute Markers:

0:24 – 1:29 – New Repeat Buyer Analytics on Amazon

1:29 – 2:02 – What To Do With This New Information

2:03 – 3:03 – Amazon Storefront (Expressing Your Brand’s Personality)

3:03 – 3:57 – New Amazon Storefront Feature (Shoppable Images)

4:00 – 4:57 – Coronavirus

4:57 – 5:40 – Business Opportunities (Expanding Catalogs)

5:41 – 6:30 – Channel Expansion (Moving to Other Platforms)

6:31 – 7:09 – Marketing With a Cause Initiative (Donating to Causes)

7:10 – 7:49 – Outro/Turnkey Contact Info

This week, Jeff is interviewing Amazon legend Carlos Alvarez. Carlos has been selling for 14 years himself, and now coaches sellers as well as leads the largest meetup group in the world. He’s full of wisdom when it comes to helping his clients through Covid-19, using Amazon Live, hiring, and more. You’re going to want to take notes on this one!

Minute Markers:

3:45- Short Version on Carlos’ background (14 year Amazon seller!)

6:28- His take on the Covid-19 climate on Amazon

8:00- Actions he’s helping his clients take to help ride out this time

9:20- Amazon Live video and Amazon Post program (what performs the best)

12:03- How Carlos advises use of Private Label brands

20:20- Rabbit Hold Method- check out YouTube video (Amazon Product Rabbit Hole Method)

https://www.youtube.com/watch?v=gaF35L7X45k

22:52- What is Amazon Merch

27:40- Strategies for ranking higher on Amazon

29:38- Build a list quickly 

31:32- Carlos Meetup groups

34:05- How big is Carlos’ team (Great book called “Virtual Freedom” by his mentor)

36:40- Where should you start with hiring?

39:10- Final words of advice

Show Notes: 

Call/text Carlos at 305-902-1283

Check out his website: https://wizardsofamazon.com/

Or connect with him on Instagram or Facebook

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/apply

They have decided to officially move the Amazon PPC platform to the Amazon Advertising console. For those of you that have not used the Amazon Advertising console, it is very similar to Seller Central’s platform with just minor tweaks! 

As Amazon makes this adjustment, your campaigns, stores, and all advertising related reporting will move to the console and out of Seller Central. 

To access your PPC ads, you will continue to use the same login information and will even be able to access the new console through Seller Central. According to Amazon, the navigation between the two platforms will be simple and you will be able to access both from one or the other. 

Amazon decided to make this adjustment to give sellers easier navigation and new notification and support features. 

According to Amazon, sellers will start to see this migration in the coming months! This is great news for Amazon sellers because it shows Amazon is listening to feedback and will hopefully be able to provide additional support for PPC. 

Our team is doing our best to keep you up to date with all of these updates coming in, and you can check out the latest updates and strategies by visiting turnkeyproductmanagement.com/corona. 

Today, Max Kerwick from Brand Builder Podcast is here chatting with me about the Coronavirus impact on Sellers, our best tips for building your brand during a pandemic, and more. This is for anyone stressed about surviving this crazy time. If you do it right, it can actually be a wake up call for your business and you can end up stronger than ever.

Minute Markers: 

4:35- What’s going on with the shipping delays for Amazon

6:30- Why you need to take FAST ACTION and repositioning your messaging

8:15- Why it’s an exciting time to be a small company?

9:25- Can you launch new products that would benefit your customers during this time?

10:29- How we advise sellers to work through shipping restrictions

Check out TurnKey’s list of vetted and recommended Fulfillment Centers- www.TurnKeyProductManagement.com/resource/

14:15- Questions to ask when looking for a third party fulfillment center

17:18- What if your product is not as relevant to the needs of the world right now?

21:15- What is the role of brands during the Pandemic?

22:05- Max’s client reactions to this unprecedented time

27:05- Recommendations for people looking to set themselves up for success online and on Amazon

29:15- What will buying behavior look like?

32:33- Opportunity for Creativity as a business owner

34:16- Should you customize copy for the time of the Pandemic?

35:20- How can you think outside the box to reach your community and customers?

Reach out to Max: [email protected]

Check out our constantly updated Coronavirus Survival Guide: www.turnkeyproductmanagement.com/corona

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/apply

In today’s Episode, Jeff is chatting with successful Amazon seller Andrew Erickson. Not only is Andrew killing it as a seller, but he was able to travel the world while doing it. He is also the host of the Zon Con Podcast. Today we are talking about his unique origin story, his best advice for surviving the Coronavirus as an Amazon Seller, and tips for traveling the world and SAVE money on taxes! We know Covid-19 is top of mind for everyone right now, so tune into minute 20:00 for Andrew’s take on how he would advise other sellers to come out this weird time well!

Minute Markers:

3:09- Andrew’s origin story and how he started on Etsy

8:20- Andrew’s take on the Coronavirus’ effect on Amazon sellers

11:00- Five tips for handling the Coronavirus (In terms of the economy as a whole)

***ACTION STEPS FOR SELLERS: 20:00

22:00- Can you still make an FBA inventory restock? Do it now!

23:40- check out TurnKey’s Free Coronavirus (COVID-19) AMAZON SURVIVAL GUIDE: https://turnkeyproductmanagement.com/corona

24:32- How to maintain integrity during this pandemic as a seller

26:10- How Andrew has been traveling for a year!

28:35- If you have earned income while traveling for 330 days, you don’ have to pay income tax on the first $250k

33:30- Traction Method from the book series “What the Heck is EOS?”, “Traction”, and “Rocketfuel”

37:45- Andrew’s Easy SOP on how to hire your first second and third VAs (Shareable Google Doc)

43:10- How to keep from feeling lonely as an entrepreneur

44:35- Importance of networking, meetups, and masterminds (Leader of Titan Network titaninvite.com)

Podcast- Zon Con Podcast

FB- Andrew Erickson

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/apply

Today, Ezra Firestone is back chatting with Jeff all about his tips for building a strong team, what he thinks is next for e-commerce, and more. We can’t get enough of Ezra’s wisdom and we’re so grateful for all the resources he’s created for e-commerce entrepreneurs and marketers. If you like what you hear, please give this show a shoutout on social media!

Minute Markers: 

2:17- What we covered on the last episode

3:50- How does Ezra manage EVERYTHING he has going on?

5:55- We highly recommend Ezra’s Smart Project Management Training and why is it important to invest in well trained team members

10:08- What to sustainably outsource and what to keep in-house

14:25- The main pitfall with hiring

15:40- How do you build an audience and own your customers off of Amazon? Check out his Shopify Academy

20:10- How to use video ads more effectively on Amazon

22:30- Trends coming down the pipeline (SMS revelation)

25:06- Tips for hiring and attracting the right people

31:10- What helped transition from product sales to marketing strategy

34:00- How do you set goals for your team

37:00- Where to find Ezra: Smartmarketer.com or Instagram.com/EzraFirestone

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/apply