Playbook For Amazon

Sometimes selling can feel like you are only focused on moving product. But customers aren’t just interested in the product. They want to feel like they are seen, heard, and contributing to something bigger. Today we are talking about how you can show gratitude to your customers. When they feel like they aren’t just another number, they are more likely to return to purchase, tell their friends, and become a raving fan. And thanks to all of YOU for listening to this podcast and supporting Playbook for Amazon. We really enjoy producing this podcast for you and wish you a very happy Thanksgiving!

Minute Markers: 

1:45- What type of experience do you like when you shop in a store?

2:45- What experience do your customers have when they first learn about your product?

3:30- Images and sales copy from a customer perspective

4:15- Autoresponders

4:55- Loyalty clubs

6:35- Thank you mailers

7:29- Answer their questions

8:50- How would you feel as a customer going through your sales process?

11:30- Benefits of going through your sales process on Amazon and on your own website

12:15- How can I WOW my customer?

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Today’s guest is Jon Tucker, from the live chat company Help Flow. HelpFlow.com provides 24/7 live chat teams to 100+ eCommerce stores to drive more sales and conversions (i.e. their agents can chat with your visitors 24/7). In the interview, Jon will share insights on how to maximize conversions based on seeing the inner workings of 100s of e-commerce stores. Jon is a super impressive entrepreneur and his services are not only amazing, but today he’s sharing some critical insights that could literally change your business today. If you don’t already have a chat option on your site, we highly recommend hopping on a strategy call with Help Flow to see how they could add incredible customer service to your business.

Minute Markers: 

1:30- What does HelpFlow do?

2:30- What makes Help Flow different than just using software?

3:30- What do sellers need to know about customer service through chats?

5:12- How to streamline the checkout process

6:00- Why to Auto-populate the address?

6:40- Make sure to have a persistent shopping cart

7:20- How can you save an abandoned cart?

9:30- How do you train your customer team well to answer questions effectively?

11:20- How often to update your knowledge base?

13:10- High level and low level conversion points

16:10- Easiest way to answer questions on your website

18:00- FAQ hack

20:00- Make it easy to find products on your site

22:07- How did Jon build an effective team?

24:33- Where to start when your client base is growing

26:00- Why to use Live Chat?

27:00- Do a strategy call with Help Flow to see how this service could benefit your site

Show Notes: 

Check out Helpflow.net to schedule a Live strategy call with Jon!

eCommerce Conversion Optimization Guide: www.helpflow.net/turnkeyguide

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Today we are covering the A9 Ranking Algorithm. Is your product listing ranking the way it should? If not, listen in to hear what you might be missing so that you can start ranking TODAY! Join us as our Client Services Director, Jenna Lieber, covers all the factors that you need to know about.

This is a lot of information covered in the episode. For a written list and our take on all the factors, check out our blog article here.

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Today’s episode we are going through the do’s and do not’s of sales copy. Many brands just slap up a list of features and expect the listing to convert. No, no, no. There’s so much that goes into crafting compelling copy on your listing, and it’s worth investing a bit of time into getting it right! Listen in as Jeff shares how we help clients to get their listings optimized, what you can learn from your competitors, and more!

Minute Markers:

1:34- What are buyers looking for above the fold?

2:53- What to include in your sales copy? What makes your product superior?

4:05- Value of looking at customer questions

5:01- How to get customer feedback

5:45- Communicate benefits and results of using your product

6:06- Guarantees that convert

7:40-How to actually put the sales copy together

8:21- Critical next step after you write the sales copy

9:24- Gather data on how the new sales copy worked

9:46- Is sales copy something you should hire out?

10:48- Hire an expert to go over it and make suggestions

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Our client success team at TurnKey have talked to hundreds of Amazon sellers, all with pain points keeping them from reaching their sales goals on this platform. While each situation is unique, there are common threads that unite Amazon sellers and today’s episode is chatting with a member of our Client Success Team, Jessica Dahlquist. She’s sharing what these common pain points are, what recommendations we give, and when you KNOW you need to hire an expert to help you grow.

Minute Markers:

2:45- What are we wearing are the pain points from Amazon sellers?

3:45- PPC issues

4:45- How to get more customer reviews

5:50- Pro tip for really taking your listing to the next level

7:55- What to do for PPC without even raising your ad budget?

9:10- What was the first thing Jeff hired out in his business?

9:27- Time management suggestions

12:30- Main issues with getting customer reviews

13:50- Check out our Customer review course

14:05- Jeff speaks to how review generation has changed (check out our episode 17 on the best review strategies)

15:30- What if you are a one man show? Where should you spend your time?

17:30- When should you consider bringing in outside experts to help grow your business?

20:07- What do I tell every prospective client our our consultation calls?

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Today on the podcast, Jeff is sharing about why it’s important to invest in self-education. Many are over the idea of buying courses, but we’re here to share why courses are the best investment you can make in your business.

Minute Markers:

2:40- Why buying a course gives you more motivation

3:18- How courses can save you time

5:05- How courses can help you build team unification

7:28- How can a course make you more money

8:42- Look for a guarantee

10:10- How to make the most of the education you get from courses

11:45- Note taking pro tip

12:45- Assigning time lengths to tasks

161:16- If you need help with generating customer reviews on Amazon, check out our COURSE!

17:10- Growth Strategies Course for selling on Amazon

19:45- Special deal: Sign up for one month of Inner Circle Coaching and get the Accelerator courses for FREE!

Today our guest is the incredible, Ezra Firestone. Ezra has helped online sellers around the world to make pivotal changes in their marketing and strategy to drastically change their business. We are talking about some of those strategies today, that apply not just to Amazon, but  to your website as well. It was a great interview, but there was so much more to say. Be on the look out for Part 2 in the coming months.

Minute Markers: 

2:45- Ezra’s background

3:30- Early career for Ezra

6:35- How to connect with customers who are a different demographic than you

8:29- Why Amazon for ecommerce sellers?

9:40- Best tip for using Amazon profits

10:25- What assets do an Amazon brand have?

11:02- How to build a footprint off of Amazon (Zipify pages)

14:00- Best recs for Amazon growth strategies

15:34- Customer reviews

17:15- Why review rules help even the playing field

21:02- Are you feeling stuck growing on Amazon?

Show Notes: 

Check Ezra out on Instagram

smartmarketer.com

Zippy.com for Shopify sellers

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Today on the show we are talking about making the most of Amazon holiday sales in Q4. Epic sales in Q4 don’t happen by accident. It takes planning, intention, and strategy to achieve chart topping sales, and Jenna Lieber from TurnKey Product Management is chatting with Jeff today about how she is helping clients prep for Q4. Are you doing the strategies she mentions?

Minute Markers:

1:50- When should you start planning for the holidays?

4:48- How our clients use a promotional calendar

7:45- When should you set up promotions on Amazon?

9:10- What are the best deals to run?

10:55- What are 7 Day Deals?

11:28- What kind of discounts do we recommend?

13:12- How to make the most of holiday promotions?

14:45- How to build anticipation

17:00- Biggest tip for maximizing Q4

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Today we are talking how to get customer reviews. The landscape of Amazon has changed dramatically when it comes to getting reviews and remaining compliant, but never fear, we are here to offer you tangible strategies to get more customer reviews on your listings. Jeff is chatting with TurnKey Client Manager, Jenna Lieber, about how she is helping her clients everyday in their pursuit of more reviews.

Minute Markers:

1:35- How has getting reviews changed on amazon?

4:50- Should you write reviews for competitor products?

6:30- How is amazon monitoring review generation?

7:34- What number of reviews flags Amazon?

7:51- Facebook Review Groups

9:05- Amazon watches where reviews come from

10:00- How do you make sure you’re compliant

10:35- Why buy your competitor’s product

13:30- Strategies that we use with our clients

19:10- TurnKey’s new Customer Review Accelerator

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow

Today’s episode is with Bradley Sutton of Helium 10. He’s a massive seller who has launched over 400 products on Amazon. His selling success got him noticed by Helium 10, and now he works with them to help companies to really thrive on Amazon. Bradley shares very graciously about his selling experience and a few strategies that have really been game changers for sellers. It’s an episode that will leave you with a ton of new ideas and actionable steps. We cannot recommend using Helium 10 enough! Helium 10’s software has been a game changer for our clients, and if you aren’t already using it, we really encourage you to try it out and you can even use the coupon codes below for a great deal!

Show Notes:

https://www.turnkeyproductmanagement.com/helium10/

Use code: TPM50 for 50% the first month

Use code: TPM10 for 10% off ongoing services

Helium 10 FB group

Helium10.com

Minute Markers: 

2:05- Bradley’s Background and First Business

4:28- What changed everything for his selling on Amazon?

5:01- How Bradley got discovered by Helium 10

6:22- What differentiates his experience on Amazon?

7:42- What previous work experience ended up helping him as a seller on Amazon

9:33- Check out Jeff on Helium 10’s podcast

10:21- #1 tip for launching a new product on Amazon

13:53- How Bradley suggests you get initial reviews

15:39- How to find incredible reviewers

19:00- Best advice for targeting the RIGHT keywords on Amazon

24:25- Next steps once you know your top keywords

26:10- How you can get on page 1 with your keywords

28:22 –Free Helium 10 option to set up an ASIN 2-step URL

29:19- How can sellers set themselves up for success long-term?

32:20- Unconventional strategies that work (speak to the buyers emotions!)

38:58- How sellers can emerge out of the day to day selling tasks

41:38- Best ways to get in front of new audiences

44:00- Have products that are FBA and FBM

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow