Playbook For Amazon

https://youtu.be/O4-zI0lxkx4

Don Henning, the founder of Accrueme, a company that provides financing for Amazon sellers, was interviewed on the Amazon Playbook Podcast. Accrueme offers a unique financing model that does not charge interest, fees, or monthly payments. Instead, Accrueme earns a percentage of the profits that sellers make with the money they borrow. This model is designed to be more beneficial for sellers than traditional financing options.

Accrueme is the only company that offers this type of financing for Amazon sellers. The company has been in business for 4 years and has helped over 1,000 sellers grow their businesses.

To qualify for financing from Accrueme, sellers must have a minimum of $20,000 in monthly sales and have been selling on Amazon for at least 6 months.

The podcast episode highlighted the following key points about Accrueme:

If you are an Amazon seller who is looking for financing, Accrueme is a great option to consider. The company’s unique financing model can help you save money and grow your business.

https://youtu.be/6eO9zqsheHc

Amazon’s introduction of subscribe and save coupons is a major update for subscribe and save brands, aiming to boost subscriptions and customer lifetime value. These coupons are accessible through the coupon dashboard under the advertising tab. Users can customize the coupon by specifying the discount type (percentage or dollar off), duration, and budget. The coupon appears as an orange badge with the message “save an extra $X on your first subscribe and save order,” but it can only be used for subscriptions, not regular purchases.

The possibility of combining these subscribe and save coupons with prime exclusive discounts is currently being tested for potential use during Prime Day. The effectiveness of percentage off versus dollar off coupons should be tested, although dollar off coupons are generally preferred due to simplicity. The discount range for subscribe and save coupons spans from 5% to a maximum of 50%.

Tracking the performance of these coupons can be done through the coupon clipping dashboard, but evaluating their impact on subscriber acquisition requires monitoring subscription numbers. Comparing the percentage increase in subscriptions during the coupon period to regular months helps gauge the effectiveness of the coupons. Employing this strategy for all subscribe and save products can greatly enhance customer acquisition and subscription rates.

https://youtu.be/yePMrRklx4Q

Get ahead of the competition and maximize your sales during Prime Day by implementing winning strategies discussed in the April 2023 roundtable. Optimize your listings, update images and pricing, and run effective PPC campaigns. Explore off-Amazon marketing tactics like engaging social media graphics and impactful email blasts. Take advantage of top promotional strategies such as prime exclusive discounts, coupon clippings, promo codes, and lightning deals. Leverage various on and off-Amazon tactics, including Amazon posts, Amazon Live, social media posts, email blasts, and collaborations with influencers. Increase your PPC budgets, adjust bids, and maintain visibility throughout Prime Day. Don’t miss the opportunity to effectively leverage the Prime Day audience. Prepare with confidence and make the most of this highly anticipated sales event.

https://youtu.be/Jv6KG1gux-c

Leo, a specialist in Amazon suspensions (Amazon Suspension Lawyer), advises sellers to carefully review Amazon’s policies before listing their products to avoid suspension and legal issues. As drop-shipping services and other passive income schemes are prohibited on Amazon, it is essential for sellers to conduct due diligence before starting any business models that may conflict with Amazon’s policies. Additionally, it is important for sellers to have a good understanding of the platform’s expectations to avoid logistical issues related to order fulfillment that can lead to performance issues and suspension.

He emphasizes the significance of providing excellent customer service and addressing buyer concerns promptly to avoid negative reviews and agency claims that could impact a seller’s performance. To establish a reputable brand, sellers should focus on providing quality post-purchase customer and tech support, particularly if they sell tech products. Furthermore, Leo mentions Amazon’s arbitration process, which serves as a faster and more exclusive dispute resolution mechanism between Amazon and sellers.

To succeed as an Amazon seller, it is crucial to be familiar with Amazon’s policies and take responsibility for understanding and adhering to them. By avoiding dubious practices, offering exceptional customer service, and building a trustworthy brand, sellers can expand their business on Amazon.

https://youtu.be/GI3NrPI0p_Q

PR can serve as a valuable tool for Amazon businesses looking to launch new products and drive sales through promotions. By carefully timing press releases and securing media coverage, PR can generate excitement and increase the visibility of new products, creating a sense of urgency that can help drive sales.

Optimizing product listings is an important part of PR for Amazon businesses. PR can assist in improving the language and visuals used in product listings to make them more compelling and effective in converting shoppers into buyers. Additionally, PR can assist with keyword research and optimization to enhance search rankings.

When partnering with a PR agency, it’s crucial to establish clear objectives and expectations for the campaign, such as identifying the target audience, messaging, and desired outcomes. It’s also important to establish a timeline and budget for the campaign and to communicate regularly with the agency to ensure the campaign stays on track.

Another benefit of successful PR campaigns for Amazon sellers is improved search engine rankings through generating high-quality backlinks from reputable media outlets. This benefit of PR can have a lasting impact on the business by driving more organic traffic to their listings.

https://youtu.be/4ukl3MfWELM

Johan, an expert in retail, suggests several strategies for physical stores to coexist with Amazon. One of the critical strategies is maintaining consistent pricing across all channels to avoid damaging the brand’s reputation. Retailers must also ensure their content, such as product descriptions, images, and reviews, is up to date and appealing to potential customers. Controlling access to the catalog by limiting the number of third-party sellers is also important to avoid pricing conflicts and maintain the brand’s reputation. To maintain a positive rating on Amazon, retailers should respond professionally to negative reviews and address customer issues promptly.

When expanding their business, retailers should consider selling directly to Amazon via 1p or 3p and evaluate the benefits of using Fulfillment by Amazon (FBA) versus Fulfillment by Merchant (FBM). Johan emphasizes that Amazon is an extension of a retail brand and should be treated as such. Entrepreneurs must carefully consider whether to start their business on Amazon or in a physical retail store, depending on the product category and their goals.

Retailers have adapted to the changing times by offering convenient shopping options like buy-online-pick-up-in-store or curbside pickup. To succeed in the future, entrepreneurs should consider both retail and online platforms and offer customers multiple buying options. This can lend legitimacy to the brand and give entrepreneurs negotiating leverage with retailers. Overall, Johan’s expert strategies can help physical stores coexist with Amazon and thrive in the current retail landscape.

https://youtu.be/LvFy1_pZzyM

Amazon recently launched Creator Connections, a brand creator marketplace that connects sellers with Amazon creators to increase their brand reach. This marketplace allows sellers to connect with Amazon affiliates without having to search for them organically or pay for third-party services. Creators develop content about the seller’s product to help customers make purchases. The current offering, Affiliate Plus, is a pay-for-performance ad model that pays a bonus commission for every qualified sale during a campaign window. This model does not charge any service fees, and brands can request campaigns at any time. Seller participation helps share the Creator Connections marketplace, and they gain access to an all-inclusive end-to-end campaign management program with performance metrics. If interested, sellers can contact Turnkey Product Management to get the sign-up link.

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Our team recommends that during the holidays you use external assets like email and social media to get additional reach to your products. 

Your team should consider rolling out the following tactics to get some additional visibility to your products: