Playbook For Amazon

Playbook For Amazon

By Jeff LieberBusinessEntrepreneurshipMarketing
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Playbook For Amazon episodes

  • Episode 81: August 2022 What’s New on Amazon

    https://www.youtube.com/watch?v=Ga9GB9u1YJE

    Everything You Need To Know About Amazon Post

    In this week’s episode, Krista Rinehart, one of Turnkey’s Client Managers, talks about the basic hacks to growing brand awareness and sales through Amazon posts.

    Why should you use Amazon Posts?

    Amazon posts provides an excellent platform for sellers to not only promote their products, but to also share engaging content that tells their brand story. This is a great way to showcase customer photos and build social proof.        

    Amazon posts are essentially a mini Instagram on Amazon. Sellers can find it in their storefront, on their own listing, and sometimes on their competitors’ listing. Here is what it looks like:

    Before sellers begin creating their post, make sure they check the following requirements:

    1. Image size: 640 x 320 px or larger
    2. Aspect ratio: Between 1:2 and 2:1
    3. File format: JPG or PNG
      4. Color format: RGB

      Also consider the following when designing Amazon Post.

      1. Lifestyle Images
      2. Strong Captions
      3. Tag Multiple Products
      4. Instagram Content

        5. The primary objective here is to increase customer retention with their Amazon brand followers. By creating Amazon Posts now, they can develop their brand loyalists and be in a better position to manage their customer engagement with Amazon.


        12 min
      5. Episode 80: What’s New on Amazon July 2022 with Jenna

        https://www.youtube.com/watch?v=6lzC5d491E8

        Now that Prime Day has passed it is important to do the following:
        • Make sure you are requesting a review on the influx of orders
        • For those of you that have a Review
        • Funnel make sure we are set up to ask for the review but also get continuous follow ups
        • Start implementing regular promotions again:
          – Coupon Clippings
          – Lightning Deals
          – 7 Day Deals
        • Implement customer engagements if you haven’t done so already
          • The event is expected to fall between the end of September and early October
          • The event is expected to fall between the end of September and early October
          • Inventory must be inbound by September 12th in order to be to the FBA warehouses on time for the event
          • Promotions
            – Lightning Deals
            – Right now this is the only promotion being offered
            – We expect more will be offered soon
            – Book these by Friday (7/22)
          • Amazon Posts and Customer
            – Engagements
            – Once the date is announced we suggest scheduling out both Amazon
            – Posts and Customer – Engagements for the day of
            – It should feature products you are having the deal on
            • Still Not Sure How to Launch Products on Amazon?
            Use our years of Amazon experience to your advantage. 

            Learn more about our services today! Schedule a call with one of our Amazon Experts.


            Talk With An Amazon Expert

            1 hr 3 min
          • Episode 79: Market Updates for Preparing Your Amazon Brand for Sale

            https://www.youtube.com/watch?v=vitxQo5gcPw

            What expert says about the state of the market

            The economy, Amazon, and the market for selling your business is crazy right now! Listen to Jeff Lieber and the team from the FBA Broker give a full market update in our latest podcast episode of the Playbook For Amazon podcast filled with tips on what you can do to maximize your opportunity this year! There’s a ton of potential out there, go take it!

             During this conversation, they discuss the state of the market and how consumer behavior has been affected, as well as which buyers are still acquiring. We end with the MASSIVE opportunities for eCommerce business owners scaling a brand in this economy and trust me, you don’t want to miss this one!

            Still Not Sure How to Launch Products on Amazon?
            Use our years of Amazon experience to your advantage. 

            Learn more about our services today! Schedule a call with one of our Amazon Experts.


            Talk With An Amazon Expert

            1 hr 3 min
          • Episode 78: Amazon Product Selection & International Expansion of Zonguru

            https://youtu.be/cNXP8N1dV3Q

            Trying to figure out how to do product research?

            When it comes to analyzing ecommerce markets, there’s one thing that matters the most.

            It’s a product/market fit.

            Don’t get too caught up on specific products, it’s the product research niche that you need to key in on for your winning product.

            You don’t want to spend money and time on a product that no one or very few people want. That is why keyword research is a good idea.

            Demand alone isn’t enough. You need to make sure that your niche has a marketing opportunity for your online business.

            In this episode with Jon Tilley of Zonguru, let’s talk more about finding amazing product opportunities, analyzing your market and the best approach when you want to expand your Amazon business internationally.

            Get the best deal on Zonguru here:

            https://turnkeyproductmanagement.com/zonguru

            Timestamp:
            • 00:55:22 – What is the story behind Zonguru?
            • 04:44:12 – Any tips on finding amazing product opportunities on Amazon?
            • 13:03:24 – Are there any tips for testing out international waters when you want to expand your Amazon business?
            • 16:34:01 – Strategies for boosting conversions.
            • 24:03:22 – Connect with Jon Tilly.
              • Still Not Sure How to Launch Products on Amazon?
              Use our years of Amazon experience to your advantage. 

              Learn more about our services today! Schedule a call with one of our Amazon Experts.


              Talk With An Amazon Expert

              27 min
            • Episode 77: What’s New on Amazon June 2022 with Jenna
              New Brand Analytics search dashboards are now available
              • There are two new Brand Analytics search dashboards, Search Catalog Performance and Search Query Performance. These two new dashboards give you new views into your customers’ shopping funnels and the top queries relevant to your brand.
              • The Search Catalog Performance dashboard provides a comprehensive product view of key shopping metrics such as impressions, clicks, cart adds, and purchases. 
              • The Search Query Performance dashboard answers the question, “what queries led customers to my product?” and includes Brand and ASIN level performance for each query.
                • For each term it will break down the following:
                • Query Volume 
                • Impressions 
                • Clicks 
                • Add to Carts 
                • Purchases 

                  • Helps you determine what terms are converting for you the best not only for the PPC side of things but also organically 

                  For each product it will have the following:
                  • Impressions 
                  • Clicks 
                  • Add to Carts 
                  • Purchases 

                    • This can really help on the conversion side of things, you can see how many people added the product to the cart and how many actually led to a purchase. Based on this you can decide if your listing is enticing enough. 

                    Still Not Sure How to Launch Products on Amazon?
                    Use our years of Amazon experience to your advantage. 

                    Learn more about our services today! Schedule a call with one of our Amazon Experts.


                    Talk With An Amazon Expert

                    7 min
                  • Episode 76: What’s New on Amazon May 2022 with Jenna

                    Supply Chain Issues are on the rise for those selling physical products. This can lead to tons of issues including being sold out on Amazon for long periods of time.

                    For those of you in that situation, you are able to take Amazon Pre Orders, here is how you do it:
                    • Create an FBM listing for your product (if you do not already have one)
                    • You will then edit the listing to go to the back end 
                    • And then set an “Offer Start Date” 
                      • Here are some things to keep in mind when using Amazon Pre Orders :
                      • The preorder date must be 30 days or less from the time you are setting it 
                      • The preorder date is not flexible so once you set the date you need to make sure you can hit the actual date, if you are not 100% you should not use pre orders

                        • With this feature you will be able to get in stock faster and as a result get sales coming in faster  

                        Still Not Sure How to Launch Products on Amazon?
                        Use our years of Amazon experience to your advantage. 

                        Learn more about our services today! Schedule a call with one of our Amazon Experts.


                        Talk With An Amazon Expert

                        35 min
                      • Episode 75: What’s New on Amazon April 2022 with Jenna

                        Amazon Prime Day is the retailer’s biggest traffic event of the summer, essentially Christmas in July. If you’re looking for inspiration on how to make the most of Prime Day 2022, check out our April Roundtable! 

                        Prime Dates to Know
                        • April 29th- All Lightning Deals must be scheduled 
                        • June 10th- All Coupon Clippings must be scheduled
                          • To schedule a coupon clipping please use the placeholder dates 9/14/22-9/17/22 
                          • Amazon then will adjust the coupon clipping to the Prime Day dates 
                          • The coupon must be 20% off in order to qualify 
                          • Two Weeks Prior to Prime Day- Prime Exclusive Discount must be scheduled
                            • Sometime this month you will start to see a box that asks “Is this a Prime Day Discount?”
                            • The discount must be 20% off in order to qualify 
                            • June 20th- All FBA Inventory must be checked in 
                            • Prime Day
                              • TurnKey does not know when Prime Day is but our assumption is it will either fall at the end of June or the second week of July 
                                • You still have plenty of time to get ready with PPC, but here are the items to consider:
                                • Increase campaign budgets to ensure our best performing campaigns and brand defense last throughout Prime Day 
                                • Increase PPC & DSP bids on best performing targets. Auction competition increases on these days!
                                • Full funnel approach to maximize exposure – we will implement medium-risk and upper funnel targets for products you are running promotions on – the increased urgency make prime day conversion rates higher than typical shopping days.
                                • DSP – from the influx of shopping activity on prime day we will likely see larger retargeting audiences the following 30 days and we will scale bids and budgets to make the most of the larger audiences.
                                  • Still Not Sure How to Launch Products on Amazon?
                                  Use our years of Amazon experience to your advantage. 

                                  Learn more about our services today! Schedule a call with one of our Amazon Experts.


                                  Talk With An Amazon Expert

                                  35 min

                                About Playbook For Amazon

                                From the publisher's feed

                                A podcast for sellers looking to grow their sales on Amazon!