Playbook For Amazon

Playbook For Amazon

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Playbook For Amazon episodes

  • Episode 69: What’s New on Amazon January 2022 with Jenna

    Branding is not just important for celebrities or big corporations. Small businesses also need to understand how to brand themselves. But where do entrepreneurs and small business owners go for tips on branding if they’ve never thought about it before?

    Note the same packaging is displayed in the background the same way, and the product lighting and reflection is done the same way across all product line.

    Branding consistency allows the viewer to know with certainty and without any effort on their part, that the displayed products are not only from the same brand but promise the same quality experience.

    What is the best way to create brand consistency?
    • Create Brand Guidelines
    • Make sure everyone you work with is looped in on these guidelines
    • Make sure that these guidelines are consistent everywhere! Not just on your website or social media.
    • The best way to get a forever customer through Amazon is to have this brand consistency, take advantage of it now as Amazon gives you the tools!

      https://youtu.be/HY3Tv0Xm_Lg
      16 min
    • Episode 65: What’s New on Amazon October 2021 with Jenna

      To create more room for your products as we approach the holiday season, we’ve made changes to automated inventory removal.

      Automated removal of aged inventory can help you save on long-term storage fees and improve your Inventory Performance Index score. It also frees up space in our fulfillment centers for more of your popular inventory.

      We’ve expanded the scope of automated removal of aged inventory and added a value-recovery option. The following inventory can be removed automatically:

      • Units that are in fulfillment centers for more than 365 days and that are subject to long-term storage fees
      • Units of ASINs that haven’t sold in six or more consecutive months and that have been in fulfillment centers for more than 180 days
      • You can recover value from these units through liquidation. With our newest value-recovery option, products are liquidated through a wholesale liquidator. The net recovery value of liquidated products is then transferred to your account. For more information, go to FBA Liquidations.

        To have your inventory returned to you, go to Automated fulfillable inventory settings and provide a valid return address. You can also choose to have your inventory automatically donated, recycled, or disposed of.

        For more information about removals, go to Automated fulfillable inventory removal.

        To view your aged inventory, go to Manage Inventory Health.

        Send inventory for your deals and discounts in time for the holidays

        To avoid running out of stock for your deals and discounts during the holiday season, make sure that your inventory arrives at fulfillment centers by these dates:

        • Black Friday and Cyber Monday: November 15, with inventory ready to ship by mid-October
        • Christmas: December 11, with inventory ready to ship by early November
        • New Shipping Automation tool 

          This tool helps you ensure accuracy in the delivery times you communicate to your buyers. You no longer need to manually calculate shipping time to each region because the tool automatically calculates deliver time using:

          • The location of your warehouse(s), The buyer’s address and Up-to-date data from the carriers of your choice
          • To start using Shipping Settings Automation, go to Shipping Settings in your existing shipping template, or create a new shipping template.

            https://youtu.be/ahzf7KaLxps
            0 min
          • Episode 64: What’s New on Amazon September 2021 with Jenna

            In our continued efforts to improve your seller-fulfilled returns experience, we’re excited to announce the launch of the Returns Performance dashboard on October 21, 2021. The Returns Performance dashboard will help you monitor your returns performance and proactively address return-related issues.

            The Returns Performance dashboard will focus on three key returns performance metrics:

            • Return requests approved in less than 24 hours
            • Total declined return requests
            • Return-related buyer contact rate
            • Each performance metric will contain details for the following areas:

              • Current metric performance
              • Target metric threshold
              • Definition of the metric
              • Explanation of metric calculation
              • Explanation of importance of metric
              • Policy information
              • Timestamp:

                • 00:41 – Black Friday and Cyber Monday Information Announced!
                • 03:11 – Coupon clipping feature
                • 05:27 – Responding to customer reviews in now possible!
                • 08:50 – Amazon Vine Fee starting October 12th
                • 11:10 – Brand Referral Bonus
                • 11:51 – Customer Engagement
                • https://youtu.be/d9rBoqKpZe8
                  14 min
                • Episode 63: John Lee Dumas Interviews Jeff on the Amazon Formula To Sell 8-Figures and Beyond

                  Today we get to listen in as John Lee Dumas of EO Fire interviews Jeff on his tips for crushing it on Amazon and getting to selling 8-figures! Jeff was honored to be on JLD’s podcast a few months ago, and we wanted to share with you Jeff’s powerful insights, because it’s some of his best work in the podcast-world yet! Thanks JLD for having us on the show, and for letting us air it to our audience at Playbook for Amazon!

                  Show Notes:

                  https://www.eofire.com/podcast/jefflieber/

                  0 min
                • Episode 62: Getting Seller Funding with AccrueMe

                  Are you someone that wants to get into the Amazon game, but funding is an issue, you want to listen in on Jeff’s conversation with some of the guys from AccrueMe. They have a unique model and if you need cash in your business, they have some interesting alternatives.

                  Show Notes:

                  https://www.accrueme.com/

                  Free calculator: www.accrueme.com to see if you qualify for the capital and for how much!

                  Any questions? Email: [email protected] or [email protected]

                  Connect then with DonaldHenig at LinkedIn.

                  0 min

                About Playbook For Amazon

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                A podcast for sellers looking to grow their sales on Amazon!