On Marketecture Live, Jayson Dubin, CEO and Founder of Playwire, explains how publishers can grow revenue and improve performance by combining machine learning with human intelligence. He shares concrete results from AI-driven traffic shaping and price floor optimization, walks through Playwire’s Quality, Performance, Transparency (QPT) initiative, and discusses major ecosystem issues like supply chain opacity, malicious ads, and the shifting realities of AI-driven discovery. He also introduces RAMP, Playwire’s Revenue Amplification Management Platform, built to give enterprise publishers control, visibility, and optional AI automation.

Chapters

00:00 Intro Jayson Dubin and the core theme

00:55 What Playwire does and why automation matters at scale

01:23 The false choice: automation vs human involvement

01:38 Decision framework where AI wins vs where humans win

02:31 Traffic shaping explained feed DSPs and SSPs what they eat

03:15 Traffic shaping results 21% RPS lift and fewer bid requests

04:01 AI price flooring moving beyond GAM rule limits

05:23 Origin story industry feedback and the shift to quality

05:57 QPT Quality Performance Transparency

06:57 Two-year impact: fewer requests, higher CPM, higher revenue

09:37 Marketecture Live Q&A: What AI means for publishers now

18:56 Scale and leverage who gets to command better terms

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