As a global innovation hub, Israel uses novel technologies to lead the AgTech and FoodTech industry towards a more efficient and sustainable future; it serves as a global laboratory for producing more food using fewer resources. Israeli start-ups are improving traditional agriculture by introducing new, groundbreaking technologies in the field. The country has a strong ecosystem with universities, a long history in food production with multinational VC’s and Corporates involved in financing and strong government support. In Part 1 of the a 2 part series on Israel, we hear from experts and industry veterans on what is happening in Israel and why it is a good place to start a company. The conversation ranges from plant genetics to hyperspectral machine vision technology to supply chain disruption and innovation. Across the entire supply chain from seed to fork, the country of nine million people is full of companies working on cutting-edge innovation.