Vonnie Estes explores the labor shortage in produce production with guests Dr. Phil Martin, John Purcell and James Terry. Dr. Martin discusses labor issues in produce production while John Purcell explores breeding solutions and James Terry talks about integrated hardware and software in-field solutions. 
Guests:
Dr. Phil Martin Professor Emeritus Agricultural and Resource Economics University of California, Davis
John Purcell Head of Vegetables R&D Crop Sciences at Bayer 
James Terry Founder CloudFarming in Australia.

Vonnie Estes explores the labor shortage in produce production with guests Dr. Phil Martin, John Purcell and James Terry. Dr. Martin discusses labor issues in produce production while John Purcell explores breeding solutions and James Terry talks about integrated hardware and software in-field solutions. Guests: Dr. Phil Martin Professor Emeritus Agricultural and Resource Economics University of California, Davis John Purcell Head of Vegetables R&D Crop Sciences at Bayer James Terry Founder CloudFarming in Australia.

Vonnie Estes explores the labor shortage in produce production with guests Dr. Phil Martin, John Purcell and James Terry.&nbsp;Dr. Martin discusses labor issues in produce production while John Purcell explores breeding solutions and James Terry talks about integrated hardware and software in-field solutions.&nbsp;
Guests:
Dr. Phil Martin Professor Emeritus Agricultural and Resource Economics University of California, Davis
John Purcell&nbsp;Head of Vegetables R&amp;D Crop Sciences at Bayer&nbsp;
James Terry Founder CloudFarming in Australia.

PMA Takes On Tech Episode 3: Can technology solve the produce labor shortage?

Every day, technology transforms the way our food is grown, harvested, packaged, delivered, and consumed. But it can be hard to navigate this emerging new world. The PMA Takes On Tech podcast provides a look at how technology and innovation are supporting the fresh produce and floral industries. 

Hosted by Vonnie Estes, vice president of technology at the Produce Marketing Association (PMA), this podcast examines how technology supports the professionals and businesses in the fresh produce chain that are shaping the future of the produce industry to bring the Joy of Fresh™ to consumers worldwide.

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Every day, technology transforms the way our food is grown, harvested, packaged, delivered, and consumed. But it can be hard to navigate this emerging new world. The PMA Takes On Tech podcast provides a look at how technology and innovation are supporting the fresh produce and floral industries. Hosted by Vonnie Estes, vice president of technology at the Produce Marketing Association (PMA), this podcast examines how technology supports the professionals and businesses in the fresh produce chain that are shaping the future of the produce industry to bring the Joy of Fresh™ to consumers worldwide.

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PMA Takes On Tech Episode 3: Can technology solve the produce labor shortage?

PMA Takes On Tech Episode 3: Can technology solve the produce labor shortage?

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