Pod Sound School

We created this for you... YES YOU!⁠
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As part of the launching of season 3 of the Pod Sound School podcast, we created Podbitz. ⁠
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Podbitz is weekly bonus episodes designed to bring you the latest news in the world of podcasting, quick and actionable tips to podcast like a pro, our favorite podcasts of the week, and the latest news and events in the Pod Sound School Community. ⁠
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Think of Podbitz as the baby brother/ sister of the Pod Sound School. ⁠
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We record Podbitz every Wednesday live at noon (MDT) on Twitter, while the clock is ticking, unedited and raw. ⁠
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So, get those ears ready, crank those speakers up and get ready to get some podbitz. ⁠

The theme of our first Podbitz episode is discoverability.

These are the sources we mentioned during the episode.

www.podnews.net

www.ratethispodcast.com

www.podsearch.com

Podcast Recommendations:

Comments Over Coffee
www.commentsovercoffee.com

The Hardest Word
www.thehardestwordpodcast.com

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Because your podcast deserves it and you deserve it.

Podcasting is a commitment and it does require a lot of time and patience, but if you’re consistent and continue to grow and adapt to the many challenges, the rewards are plentiful.

Get your Podcast Jump Start Guide:

www.podsoundschool.com/jumpstart

Join us at our FB Community: Podcasting for Bosses

www.podsoundschool.com/community

Also find a ton of helpful podcasting videos

www.podsoundschool.com/youtube

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Live streaming with your podcast is the ultimate form of repurposing. You're already there recording your podcast -- why not go LIVE at the same time and engage with a bigger audience???

On this episode we talk about LIVE STREAMING:

1. Best practices and mindset

2. Different ways you can go LIVE

3. Choosing your social platform/s

4. Equipment and software

🔗🔗LINKS MENTIONED ON EPISODE 🔗🔗

💻Best LIVE Streaming Software Article from Epiphan

📹Affordable LIVE Streaming EQUIPMENT

🌟🌟Come Show us some Love and Support us at Patreon 🌟🌟

OVERACHIEVERS CLUB

PSS Instagram

PSS Twitter

PSS YOUTUBE

Podcasting For Bosses

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We’re having a contest! Which host do you like more: Veronica or Studio Steve?? Let us know by buying your favorite host a coffee!

CLICK HERE to BUY US A COFFEE

JOING OUR COMMUNITY AT PODCASTING FOR BOSSES

If you remember on our last episode, we talked about the importance of including video as part of your podcast marketing strategy. We talked about on demand videos and live videos. On this episode we talk about ways that you can create and publish your videos, so they’ll attract more listeners. 

 First: Video Content (I don’t know what to say in front of the camera) 

Video content 

Make sure you spark curiosity posting a question or telling a story; 

Tell your audience how these questions will be answered in the podcast episode;

Keep it short, always add CTA, add subtitles, and stick to a single message. One story, one emotional impact, and one take away;

Include one CTA- Access podcast episode here. Subscribe. Leave a comment;

It’s okay to write it all out at the beginning and read script from a teleprompter. 

 Second: Set the Stage

Setting the stage to record your videos requires you to pay attention to three things: light, noise, and background set up. 

Light. Make sure you use a space where there is a lot of light. Also invest in good lighting. 

Noise. Pay attention to the noise in the area you’re recording your videos. Noise doesn’t only affect the quality of the video but can also be a distractor and a stressor for you. 

Background. This is a very important thing to consider. Everything that goes into your video adds to the viewers experience. You, the way you deliver the message, and also the background of your video. Make sure that your background is bright or in a light color. 

 Third: Video Equipment 

You don’t have to start by using professional video equipment. You can simply start by using your smartphone and then as you progress and want to continue to improve your video production you can work your way through these 4 steps. 

Step One

Just your phone. Most smartphones have very decent cameras and convenient features. The microphones on smartphones actually aren’t too shabby either. 

Step Two 

Beefing up the audio with accessories. To give your videos an extra punch and make them stand out more you’ll want to start improving the audio on the video. There are many ways to do this by adding some accessories to your phone. 

 iRig is a popular company that offers many solutions. They have many microphone choices and adapters that plug into your phone directly. 

Step Three

Improve audio even more by recording it separately and syncing it up later in your video editing software. Make sure your audio and video are both in record and then say something like “promo video take 3” and clap. Now your video clip and your audio recording are both easily identifiable and can be synced together in any video editing software. 

 Step Four

Upgrade to a better camera. You may never need to get to this step. This however can really help the professional look of your videos and is especially a consideration if you are planning on growing a YouTube Channel. 

Fourth: Technique, confidence, deliverance, and tone. 

 Confidence

This goes for men and women. Make sure that before you get in front of the camera you’re feeling and looking your best. 

Get ready as if you were going on a date with someone you care about. Do your make up, fix you hair, wear your favorite outfit. Do anything you need to so you can get an extra confident boost. And in fact, this is a date with people you do care about, YOUR AUDIENCE. 

Confidence also comes from your message. Whether you’ve been podcasting 

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Like we haven’t put you through enough by making you learn about editing, pushing you to get over your fear of speaking into a microphone, turning you into a social media ninja, and completely changing the way you see your show (high quality - growth mindset), we will turn you into a video diva in no time after convincing you that video should be part of your promotional campaigns. #whateverittakes.

☕️WHO IS YOUR FAVORITE HOST? VERONICA OR STUDIO STEVE. Let them know by buying them a coffee. ☕️Make sure you include who you’re buying the coffee for. These two divas are having a competition.😂

☕️buymeacoff.ee/YcGLiJK

Also make sure to come join us in our Facebook Group: Podcasting For Bosses

Number One: Why you should include video marketing in your podcast promotion?!

Increases engagement and it gives more exposure.

Here are some statistics and updates about video marketing in 2019:

The major social media platforms like Instagram, Facebook, Twitter, Linkedin, Snapchat, and TikTok favor video.

YouTube users upload 500 hours of video every minute worldwide.

55% of internet users watch videos online every day (Source: Digital Information World).

Videos shared on social media generate 12 times more shares and comments than text and images combined (Source: SmallBizTrends).

85% of Facebook videos are watched without sound.

Top three most effective types of video content: Customer testimonials (51%); Tutorial videos (50%); Demonstration videos (49%) (Source: Curata).

Instagram also offers video on demand through IG tv. Instagram latest addition to IG tv is IG tv series. IG tv series allow users to organize their videos in playlists.

Earlier this year Facebook changed its algorithm prioritizing video directly uploaded to Facebook instead of link-sharing. https://about.fb.com/news/2019/05/updates-to-video-ranking/. Facebook is favoring original content created in the form of video. Twitter also favors users creating live videos using its live video streaming periscope.

Number two: Live Streaming Videos. Why you should be recording your podcast live?

Live streaming videos take priority in social media feeds. Every time you go live using Instagram, Facebook, or Twitter, your followers are immediately notified so they can be an active part of the live streaming video.

Live videos take priority over VOD (videos on demand) because they are featured at the top of users’ feed or homepage with a live notification icon.

Number three: Video on Demand (VOD) . Why you should consider recording videos on demand?

Videos on demand are prerecorded videos that are uploaded to a system and are available to watch at the viewer’s convenience.

These videos fall into three categories: awareness, engagement, and education (depending on your show).

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What are your goals for podcast?

The last two episodes we talked to you about the benefits of having a podcast and gave you a roadmap with 11 steps of how to start a podcast. What we have not talked to you about yet is the importance of having clear goals and expectations before you enter the podcasting world and the world of content creation.

Having clear goals will help you determine how much money, time, and effort you will have to dedicate to your project. Also, having clear and realistic expectations for your show will avoid you getting into disappointment territory and also to enjoy and celebrate your successes.

According to whatpods.com it is estimated that over 40% of podcast hosts don’t make it past 10 episodes. This is a concern to us because we want you to succeed and experience the real rewards and benefits of podcasting.

So far we have given you the practical and technical tools you need to have a successful show: show planning, production, content ideas, promotion and launching strategies.

But today we’re going to talk about the mindset and the emotional journey you have to prepare for when entering podcasting.

It is my hope that at the end of this episode you are clear with your goals and are ready to take action. With that being said, your podcast goals may change, evolve, and grow as you progress in your podcasting journey.

Number One: Your goals will determine how much time you will put into growing your show

Podcasting takes a lot of time

How long do you plan on being a podcaster?

Are you in it for the long haul?

your time is valuable

you can save time by spending money- which transitions to:

Number two: your goals will determine how much money you will have to invest

The first place you’ll spend money is on gear

Microphone, Interface, DAW, plugins, pop filters, mic stands, cables, headphones, and room treatment.

Then there’s memberships and subscriptions

website

web host

email marketing service

Canva Pro

Adobe Creative Cloud

Remote Recording Solution

Squadcast.fm

Zencastr

You may also want to invest in some minor video equipment for social, youtube, Patreon videos, etc.

Camera

Our smartphones are a acceptable place to start

Lighting

LED Ring Light

Soft-box

Then, like we mentioned with saving time, is OUTSOURCING

hire an editor

hire social media support

Number three: your goals will determine how much effort you will have to put on your show

Education

Preparation and Planning

Research

Dedication

Perseverance

Number four: Your goals will determine how much you will be willing to grow professionally and personally

You can see now, that the more we evaluate the time, money, and effort involved in having a successful podcast, why so many of us don’t make it past the 10th episode.

It is not our intention to try to discourage you. We are trying to ENCOURAGE you to take yourself seriously and set BIG GOALS.

Also as these things become a reality, people in your life will very likely discourage you. They’ll tell you that you’ll never make money podcasting and that you don’t have the time or the money it takes to start it and keep it going.

The people in our lives don’t do this because they don’t care about us, it’s quite the opposite. As humans we are all filled with insecurities. They likely couldn’t imagine themselves being venerable for the world to hear and to judge and they want to protect us.

There’s a reason you’re interested in podcasting. There’s a reason you’re listening to this

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🎙🎤Hunting the best microphone for podcasting? Here's the top 20🎙🎤

https://whatpods.com/best-microphone-podcasting

🔗🔗LINKS MENTIONED IN EPISODE🔗🔗

FIND YOUR PODCAST TARGET AUDIENCE: https://youtu.be/YL4mnf6mHTA

YOUR PODCAST TOPIC: https://youtu.be/lOc8hGTXm4U

YOUR PODCAST TITLE: https://youtu.be/DlRfquvVf1o

CHOOSING YOUR PODCAST HOST: https://youtu.be/q0us4uW2pLY

SOCIAL MEDIA OPTIMIZING AND PROMOTING: https://www.youtube.com/playlist?list=PLK-W76LRlRgHnizLYMjcwZAEJ_Df5LtKc

🌟🆓FREEBIE DOWNLOAD 🆓🌟

Studio Steve’s Podcast Equipment Suggestions 2019

https://podsoundschool.ck.page/94ef15b1d8

11 Steps Checklist for Successful Podcast Planning:

1. Show planning and research

Pick a topic

How to find a good topic for your podcast VIDEO on Youtube

Research who your audience will be

Pick a title

SECURE DOMAIN NAME

Your podcast title Video

Competitor Analysis

2. Create Art work

Show Cover Art 3000 x 3000 pixels

Canva

Photoshop

Find someone to do it for you, FIVERR

Think about branding – choose colors and fonts

BRAND PHOTOSHOOT

Make other graphics for social media

3. Set up social media

Pick one or two platforms to create profiles on

Create these accounts at least 4 weeks before launching and begin posting, engaging, following, etc.

Instagram and Twitter are our favorites

Make sure that you optimize your accounts and you play by the rules of the platform to maximize growth

A whole playlist that will teach you how to write copy, hashtag strategy, automation to save time, and strategies for quick growth

4. Email Marketing and Website

Determine Budget

Decide if you want a website

Familiarize yourself with email marketing

ConvertKit

Begin collecting emails

LINKTREE

5. Pick your gear setup

What’s your budget

Cheap side is $100 - a few thousand dollars.

I have a freebie that you can download

Studio Steve’s Podcast Equipment Suggestions 2019

Microphone, Interface, Room Treatment

Pick what audio editing software to use ( DAW)

Learn how to edit in that program

Our Favorite is ProTools First. We have a whole playlist.

Garageband or Audacity for free

Adobe Audition or Steinberg for paid

6. Make some practice recordings

get familiar with the software

determine if you will have time each week for the editing

consider outsourcing to podcast editor

and hey, we offer that service

7. Record and edit a trailer and your first few episodes

Create catchy intro

Pick some music and maybe sound effects to use

Build assets folder with your songs and sound effects, intro and outro

Export your trailer and episodes to mp3 files (128kbps)

8. Pick a host

We have an awesome video with our top five pics

We think Simplecast and Squarespace are a perfect Combo

Buzzsprout and Podbean are great options

9. Upload your trailer FRIST to your host

10. Distribute your

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The benefits of Podcasting are outstanding. Aside from being a fun and creative way to enjoy real human connection, it is also very educational, inspiring, and is a journey of self discovery. If you haven’t started your own podcast yet, this episode is our attempt to convince you that YOU NEED TO!!!

🔗🔗LINKS mentioned during episode🔗🔗

Start Podcasting for Free:

https://youtu.be/LnQiCVW7YCQ

Start Podcasting For $100 Dollars:

https://youtu.be/b3BAZ1ThMh4

The Power of Storytelling 

https://youtu.be/HlV1wrcpGHU

🆓⭐️GRAB YOUR FREE COPY⭐️🆓

PODCAST JUMP START 

https://podsoundschool.ck.page/265da78dda

Come help out your COOL PODCAST SCHOOL and help us keep providing our free content for your fellow podskis. Become our next PATRON at our Overachievers Club. 

https://www.patreon.com/podsoundschool

Also slide into our DMs YO!! Let us know when your PODCAST goes live and we’ll come give your new podcast some love!

https://www.instagram.com/podsoundschool/

https://twitter.com/podsoundschool

And HEY!!!

Are you a member of our ELITE Facebook Group: Podcasting for Bosses???

Don’t miss out. We do weekly #Thursday LIVE content exclusive to members. 

https://www.facebook.com/groups/podcastingforbosses

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The two podcast nerds are here to deliver more podcasting treats for you. 

• The difference between Facebook pages and Facebook groups
• Why as a podcaster you should consider having a Facebook group
• The difference between Facebook groups and crowd funding groups
• Good practices and ideas for Patreon 
• What are some of the Facebook groups you should be part of if you’re a podcaster or interested in podcasting

🔗🔗LINKS: 

https://lime.link/blog/analysis-of-top-podcast/

Facebook Groups for Podcasters:

https://www.facebook.com/groups/podcastingforbosses/

https://www.facebook.com/groups/indiepodgroup/

Podcasters Support Group:

https://www.facebook.com/groups/571436979623574/

https://www.facebook.com/groups/shepodcasts/

https://www.facebook.com/groups/BuzzsproutCommunity/

https://www.facebook.com/groups/podcastmovement/

https://www.facebook.com/groups/podcastgroup/

https://www.facebook.com/groups/podcasterslounge/

Come help out your COOL PODCAST SCHOOL and help us keep providing our free content for your fellow podskis. Become our next PATRON at our Overachievers Club. 

https://www.patreon.com/podsoundschool

Also slide into our DMs YO!! Let us know when your TUBECAST goes live and we’ll come give you some YouTube Love. 

https://www.instagram.com/podsoundschool/

https://twitter.com/podsoundschool

And HEY!!!

Are you a member of our ELITE Facebook Group: Podcasting for Bosses???

Don’t miss out. We do weekly #Thursday LIVE content exclusive to members. 

https://www.facebook.com/groups/podcastingforbosses

Support the show

Ok. It’s time. You’ve decided to extend your abilities beyond podcaster and social media guru to a TUBECASTER! 

We’ll help you by weighing the pros and cons. We’ll talk about some good practices. And share some of the tools that will help you to get your TUBECAST optimized. 

Tools Mentioned in the episode:

TubeBuddy

https://www.tubebuddy.com/newcustomer/adwordssUS

Morning Fame

https://morningfa.me/

VidIQ

https://vidiq.com/

Keywords Everywhere

https://keywordseverywhere.com/

Answer the Public

https://answerthepublic.com/

Come help out your COOL PODCAST SCHOOL and help us keep providing our free content for your fellow podskis. Become our next PATRON at our Overachievers Club. 

https://www.patreon.com/podsoundschool

Also slide into our DMs YO!! Let us know when your TUBECAST goes live and we’ll come give you some YouTube Love. 

https://www.instagram.com/podsoundschool/

https://twitter.com/podsoundschool

And HEY!!!

Are you a member of our ELITE Facebook Group: Podcasting for Bosses???

Don’t miss out. We do weekly #Thursday LIVE content exclusive to members. 

https://www.facebook.com/groups/podcastingforbosses

Support the show