Pod Sound School

I get it! We’ve all been there. This is why in this episode, we'll go over TWO very important elements of your promotion strategy you may be overlooking and how to master them so you can keep growing your podcast audience.  

Here’s a list of affordable and free ways to promote your podcast:

• Traditional media like TV and radio. Contact your local TV and radio stations. These outlets are always looking for stories and content for their viewers and listeners.
• Social media paid ads. We’ve run ads on Facebook and Instagram for our services and podcast with very good results each time. When you create an add you can target certain audiences and use specific keywords.
• Also find influencers in your niche. Even better if they’re already listeners of your show. Look for ways to get them to endorse your show.
• Create big event releases for upcoming great episodes.
• Repurpose your podcast episodes into blog posts, embed the episodes in your blogs and share them on social media. This will help you with SEO too.

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 Resources 

Sing up for our FREE masterclass:

“From Idea to Launch: The Four-Step Process to Launch your Podcast without the information overload, technical anxiety, and fear of getting lost.”

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PSS Community 

Join our Facebook Community 

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Coffee Talk with Patty Spreen

https://coffeetalkwithpatti.podbean.com/?fbclid=IwAR3Cz25U6vXL5eiMGKVitfWHjGSNUCSnIbVZvxTCo2KqIYJq5xZpDOQC9Ks

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This Week in Podcasting 

Podapaluza

Attend the two-day virtual podcast festival on April 25th and 26th, for the benefit of COVID-19 relief. 

https://www.podapalooza.org/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-04-14

Hernan Lopez, CEO of Wondery, charged with bribery arising from event not related to podcasting. Sending him all the good vibes during this hard time. 

https://www.si.com/soccer/2020/04/09/fifa-scandal-arraignment-hernan-lopez-carlos-martinez-fox-world-cup-bribery

This week in your queue

Kids Listen Activity Podcast 

https://www.kidslisten.org/activity-podcast

How to Film Weddings 

https://www.howtofilmweddings.com/podcasts

Tip of The Week 

Want to learn more about Facebook Groups. We have an episode! 

https://pod-sound-school.simplecast.com/episodes/facebook-groups-and-crowdfunding-for-podcasters

Administrative 

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Launch your podcast with the Pod Sound School

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As a content creator and business owner, I’ve been asking myself what is the best way to show up on social media for our communities right now.  

Should I mention how distraught I am due to the amount of suffering and loss our world is experiencing? 

Is my audience interested in listening to my messages of hope or how I woke up feeling the pain of the world this morning? 

Do they need me to be uplifting and matter of fact?

I couldn't think of a better person than Natasha to come and talk to my podskis about how to shine on Instagram during dark times. Natasha is the founder of Sol Studio. Sol Studio is an Instagram studio specializing in storytelling, strategy, and content creation. 

Follow Natasha on Instagram

 https://www.instagram.com/solstudiomarketing/

Listen to Natasha's Podcast The Shine Online Podcast https://www.solstudiomarketing.com/podcast

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podcastingsmart.com 

This is the time to get in touch with our inner child and be dreamers, creatives, optimists, visionaries... a time to reevaluate our purpose and our goals. It is the perfect time to sing, to dance, to write poetry, to make videos, and, of course my favorite thing, to get behind the microphone and make podcasts. The benefits of having your own podcast go way beyond the FUN and CONNECTING. 

I wanted to check in with you guys and gals and see if I could convince you that 2020 is the year that you start your own podcast. 

Having your own podcast will: 

1. Open doors to opportunity and creativity 
2. Establish your authority on a topic within a niche community 
3. Enrich your relationship with yourself and your community 
4. Create new connections and puts you in places you’ve never imagined
5. Help build your confidence 
6. Improve your speaking, thinking, communicating, and writing skills 
7. Provide an outlet for self-expression

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Resources 

PSS Community 

Sing up for the waitlist for Smart and Sexy Podcast Launch to get 10%. Registration oficially opens in two days.  

https://www.podcastingsmart.com

This Week in Podcasting 

Forbes- Protect your Mental Health by Podcasting with Friends. 

I couldn't agree more with this article. Podcasting is a great way to stay connected and creative during this time. 

https://www.forbes.com/sites/jacquelineschneider/2020/03/31/protect-your-mental-health-by-podcasting-with-friends/#1ef4677a766f

Podcast Business Journal. While Chartable says Downloads and Listens are Down 

https://podcastbusinessjournal.com/chartable-downloads-and-listening-is-down/

NiemanLab says that some categories are experiencing a bump in their downloads. Are you in one of those categories?! 

https://www.niemanlab.org/2020/03/it-appears-people-staying-at-home-all-the-time-is-bad-news-for-podcasting/

This Week in Your Queue 

Cinemondo

Our podskis from Cinemondo Podcast just released an episode with their suggested movies to watch while on quarentine. 

https://www.podchaser.com/podcasts/cinemondo-podcast-706930/episodes/first-reformed-one-of-these-da-40211890

The 10sh Podcast

Nick and Brando discuss the worst pandemics in history in their latest episode adding their dark humor. 

https://www.podchaser.com/podcasts/10ish-podcast-720721/episodes/79-deadliest-pandemics-in-huma-56058046

Administrative 

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Join Our Facebook Community Podcasting for Bosses 

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In this episode of PodBitz, we announce we’ll be speaking at the Independent Podcast Virtual Conference on March 28th and 29th. We’ll be speaking on the benefits of doing market research before launching your podcast and how to craft an effective YouTube strategy for your Podcast.

We give the spotlight to one of our Facebook Community members, Cher Kretz. She is in lockdown like the majority of us, and she is taking this time to create her podcast. Our daughter is using her free time to create a podcast with one of her school friends. Two Tiny Latinas in a Big White World. Coming at you soon!  

Registration for our online course, Smart & Sexy Podcast Launch, will open April 3, 2020. Make sure you get on the waitlist. We’re only taking a few students. Why Smart and Sexy?! Smart because you will come out the other side with all the technical knowledge and skills to produce a high-quality podcast. Sexy with a strong branding and social media presence that highlights what is most uniquely you. Your Sexy. This is an intensive six-week course that will hold you accountable and keep you on track and learning. But don’t get scared we’ll make it super fun and easy!

In this week in podcasting, we bring you the latest improvements and updates for Anchor, Google Podcasts, and Kyrie, a new tool to create landing pages.

Our podcast recommendations for this week are Brene Brown’s brand-new podcast Unlocking Us, and But Why: A Podcast for Curious Kids. We are so hooked to these two podcasts we had to share.   

For the tip of the week, we talk about the best practices when recording your podcast remotely.

• Make sure your co-host or guests are in a quiet space to avoid background noise.
• Enable `Do Not Disturb` to avoid phone calls and notifications from interrupting your recording. (A big one for us!)
• Ensure that each guest has a stable WiFi connection.
• Close other programs or apps.
• Outline episodes to stay on track.

Resources 

PSS Community 

https://www.independentpodcastconference.com/virtual/

Sing up for the waitlist for Smart and Sexy Podcast Launch 

https://www.podcastingsmart.com

This Week in Podcasting 

Anchor

https://help.anchor.fm/hc/en-us/articles/115002381311-Recording-with-others

Google Podcasts

https://mashable.com/article/google-podcasts-app-redesign-now-available-apple-ios/

Kyrie

https://kyrie.fm/newsroom/2020/03/24/connecting-podcasters-with-listeners?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-03-25

This Week in Your Queue 

Unlocking us with Brene Brown

https://brenebrown.com/unlockingus/

But Why: A Podcast for Curious Kids

https://www.podchaser.com/podcasts/but-why-a-podcast-for-curious-8808

Administrative 

Support the show

Smart & Sexy Podcast Launch WAITLIST 

Taking the time to do market research has numerous benefits, among those are:

• Finding your ideal listener and planning and creating content they really need and like.
• Crafting promotion and marketing strategies that will give you faster results.
• Setting up goals and expectations regarding the growth of your audience and the ability to start monetizing your show.
• Avoiding podfading and staying in the podcast industry for a long time. At the time I’m doing this video, there are a little over 900,000 podcasts on Apple podcast. An estimated 60% of those shows are not releasing new episodes or have podfaded.

If done well, the results of your research can reveal a lot of valuable information such as:

• Where to find your ideal listener. 
• What kind of content they are interested in.
• Whether they are podcast listeners or not.
• What kind of show format they tend to enjoy the most?
• Do they like long or short episodes?
• What are some of the things they value the most in a podcast?
• What kind of music they like the most?

All this information will help you not only with creating and planning content but also with developing a strong brand strategy for your podcast.

By learning your ideal listener’s social media platform of choice, you can narrow down your social media promotion, saving you time and giving you the most results. Instead of wasting time promoting in places where your audience is not hanging out at.

Pod Sound School YOUTUBE

Pod Sound School BLOG

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A lot has happened since our last PodBitz. Schools are cancelled and we have kids at home demanding our attention. 

• Toilet paper and hand sanitizer have become a commodity. 
• Countries are closing their borders
• We are in either voluntary or forced lock down in our houses. 
• And to top it all off, we woke up this morning here in Salt Lake to a 5.7 magnitude earthquake. I’m closed to a nervous breakdown 

Focus on service. When we turn our attention from the negative things that are happening to the ways we can help others we feel less helpless and more in control. So, this is my call for you. Your skills, experiences, knowledge, entertainment is needed. Don’t stop producing your shows. And if you’ve been thinking about starting a podcast this is the time. 

For those of you sharing information about the COVID 19 be responsible with the way you share this information. Make sure you use reputable sources like the CDC. Always check your sources and stick to the facts. Also try to be the positive force, the light in the darkness instead of feeding into the fear and chaos.  

Talking about ways we can help, this last weekend we put together a workshop on how to start a podcast on a budget. It’s an hour and half workshop and it’s free. In that workshop we teach you everything from how to find a topic to how to record and launch. The workshop is on our YouTube channel. 

This Week in Podcasting 

Podbean Free Livestreaming - Stay Connected. 

https://podcastbusinessjournal.com/podbean-offering-free-tools/

Rode Donating Kits to Schools 

https://podcastbusinessjournal.com/rode-donating-kits-to-schools/

Pineapple Street Studios- Stuck at Home- Podcasting for Kids 

https://podcastbusinessjournal.com/heres-something-cool-for-the-kids/

This Week in Your Queue 

The Happiness Lab Podcast

https://www.happinesslab.fm/

Podcast Pontifications-“Should you Produce an Episode About COVID 19?”

Find Evo’s insights here. 

https://podcastpontifications.com/episode/should-you-produce-an-episode-about-covid19-or-the-next-crisis

Tip of the Week 

Podcast house cleaning SEO check- Tools 

Answer the Public 

https://www.answerthepublic.com

Google Trends 

https://trends.google.com/trends/?geo=US

Keyword Surfer

https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en

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On this episode you will learn: 

• Pod Decks. A cool tool for podcasters we just discovered. Pod Decks are unique podcast interview questions and unique ideas for episodes. https://www.poddecks.com/

• Music bites for your podcast. We connected with Angel Slimocosky. She is the senior director of Music Licensing of Spirit Production Music. They have licensed music for podcasters. https://spiritproductionmusic.sourceaudio.com/#!home.

• Podcast Gumbo. A feast for your ears. https://www.podcastgumbo.com/

• In Your Queue.
  • Smart Passive Income Podcast. https://www.smartpassiveincome.com/podcasts/the-5-dysfunctions-of-a-team/
  • Short Wave. https://www.npr.org/2019/12/11/787024227/one-of-the-germiest-places-in-the-airport

• Learn about audio branding. Jodi Krangle host of Audio Branding Podcast. https://voiceoversandvocals.com

• IndiPodCon. Interested in going to a podcast conference for independent podcasters? Our friend Joe Pardo hosts one in September. https://www.independentpodcastconference.com/

• Readily Random Podcast. Larry Roberts https://readilyrandom.com/

• Effective Ways to Make Money with Your Podcast. (Article written by me) https://www.podsoundschool.com/podcasting-blog/2020/3/3/ways-to-make-money-with-your-podcast

Sign up for the Smart and Sexy Podcast Launch waitlist

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Help a sister out with a survey! 

https://www.podsoundschool.com/survey

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Rate, Review, Comment, Share, Gracias 

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This Week in Podcasting 

Meet Simplecast’s Moveable Audio Engine

Incremental Lift: The Next Evolution in Podcast Advertising Attribution

This Week in Your Queue

From Paul Kondo: Podcast Gumbo

Kind World

From Find that Pod: Founders

Tip of the Week 

Get goin’ on that SEO.

Consider repurposing your podcast episodes into blog posts.

Pod Reacher can do it for you!

Resources

https://www.podnews.com

SEO Article

PSS Premium

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