May 28, 2025

Podcast ad recall: totally balanced

3 minutes

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Podcasts are highly unusual: podcast advertising is recalled just as much by female listeners as male listeners, according to a study released today by Sounds Profitable. That’s not the case in TV, radio, or even Reddit, where there is significant male bias in recall. “[Podcasting’s] gender parity in recall isn't just a fun statistical oddity,” says Tom Webster, “it's a window into something genuinely unique: a medium where your message is equally likely to break through regardless of which half of the population you're trying to reach.”

The winners of the 2025 Quill Podcast Awards were announced. Podcast of the year went to Well, I laughed, “a podcast for listeners who find themselves in search of a good laugh and their next strange story to tell at parties.”

Passes are now available for PodSummit YYC 2025 in Calgary AB, Canada this September. This year’s lineup of speakers is headlined by Jesse Lipscombe and our Editor James Cridland, with LIVE podcast shows from Sickboy (Jeremie Saunders, Brian Stever, and Taylor MacGillivary), and CBC’s Crime Story with Kathleen Goldhar.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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🚨 Last Chance to Book Late June Podcast Ads — Only 3 days left to lock in self-serve campaigns running 6/16-6/30 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait!
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Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, SALT, Steve Lack: Audio, Podscribe, Resound, Simplecast, audioBoom, Audiohook, RedCircle, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, Evergreen Podcasts, Knucklehead Media Group, Libsyn, Podpage websites, We Edit Podcasts, Disctopia

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Storyboard, Gumball, Jonekiri, Compliance Podcast Network, Ask Ralph Christian Finance, Deepcast Creator, PlayPodcast, The Podcast Haven, Truefans, Gilded Audio, Castbox, Ausha, The Roost, SoundStack, Huberman Lab, Geopolitics and Empire podcast a, Tink Media, ARN's iHeartPodcast Network Aust, Voxtopica, Frequency, Podium , Red Seat Ventures, POW PR, Podcastpage, Message Heard, Health Podcast Network, Castos, Rhapsody Voices, Podcast Taxi, Optimal Living Daily, Jam Street Media, Zvook, Transistor, Rephonic, Heartcast Media50, Ossa Collective, matchmaker.fm, Wondery, Blubrry, Headliner, Diversion Podcasts, Sonic Influencer Marketing, Oxford Road, Double Elvis Productions, Lemonada Media, Hear.Here.Singapore, Ad Results Media, Podcast Partnership, Content10x, StreamGuys, She Podcasts, Cleanfeed, Lower Street, Sonix, Podigy, School of Podcasting, Adopter Media, Revolver Podcasts, Podcast Movement, Signal Hill Insights, Edison Research

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