Do you need to be everywhere, or should you narrow your focus? I know it’s a challenging statement and it depends! It’s all too easy to ‘follow the pack’ and copy what you think might be the right course of […]

[Please excuse any typing errors this is a direct transcription.] It’s a bugbear I have that one year ends and another starts, and people are aghast when we suggest that looking at marketing trends is one thing that ‘should’ be […]

[Please excuse any typing errors. This is a direct transcription for your use.] Marketing versus sales? It’s a classic competitive battle; who is the best? Not surprising as many people in sales and marketing can get a bit deluded

Lead Generation Strategies for Recruiters Email Marketing Why and How to Start up Your Campaign The Secret Power of Features Advantages and benefits Why Case Studies Work Content Marketing Trends in 2017 It’s all About Your Message Are you communicating […]

[Please excuse any typing errors as this is a direct transcription.] As we head to the end of the year, it’s a time of reflection. Like any business owner on the planet, it’s likely you will think about what worked […]

Over the past year, we have been sharing videos podcasts and content we have created to help the recruitment and staffing owner community. It’s interesting the number of views, likes, shares and comments we are getting. I wonder why? The […]

[Please excuse any typing errors. This is a quick transcription for your benefit.] As we are rapidly approaching the end of the year, it’s an appropriate time to do a marketing audit. Earlier this week, we were chatting with the […]

[This is a direct transcription, please excuse any typing errors.] The recruitment market is changing and with growth comes competition. At a recent Greg Savage workshop, he made the appropriate quote that if Recruitment Companies want to be successful, they […]

Blogging? It always sounds a bit trendy; doesn’t it? Something that an art student might do at uni. The truth is that business blogging, to you and me, means B2B content marketing, and it’s a guaranteed way to stand out […]

[This is a direct transcription please excuse any typing errors.] How to write a marketing plan? Isn’t necessarily a question we get asked. The conversation normally goes along the lines of what should I be doing and when! And yet […]