Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.)   Now listener in the words of Bob Dylan “The times, they are changing”… and especially when it comes to lead generation for your recruitment company. A couple of […]

So what is now available for minions like you and I is the ability to post content onto LinkedIn within our profile. Now this has been available for a number of years for the hallowed few. So the likes of James Cann, Greg Savage, people like that… obviously Richard Branson have been able to post content within LinkedIn and then obviously that gets distributed amongst all the different networks, groups and various other things. How great is that to be able to distribute your expertise and to develop yourself as a thought leader and get noticed? So that's the opportunity that LinkedIn authorship brings.

Well that's the subject of today's podcast because I think what can often happen is, particularly when it comes to lead generation, client acquisition, candidate acquisition that often many people forget. Okay so what have I got here? How can I develop the relationships I have now and maybe add some more to them or branch out in that context rather than go off and start chasing new clients or new candidates when maybe what I need is right under my nose?

Transcription:   Here’s a marketing strategy that not many recruitment companies utilise and it is excellent when it comes to really connecting with your audience and bringing in warm leads – and that is webinars! So that’s the subject of today’s […]

I just wanted to talk about that need vs want marketing. Important that you are tapping into people's emotional buying criteria but also think about where people are on the buying cycle and that if people are closer to that need then that is something that you need to factor in to how you communicate with people as well.

Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.)   Well, it’s hard to believe that we are now in the second third of the year. Wow how time has flown! However that’s not really the […]

Now referral marketing then - It's an old-fashioned technique that many people have forgotten about. And if you are creating your marketing plan, this is something we do with our clients, we always look at some of the different pillars of marketing in essence of where they generate new clients and candidates from. And we always suggest different ways of doing referral marketing as well but what we always suggest to people - it should be a pillar that you have.

We are in a very dynamic market and some of the things that were working in SEO, even up to 12 months ago, aren’t working today. So years ago, it was a well-known fact that if you distributed lots and lots and lots of content, didn’t really matter about the quality of it but lots of content and you built lots of links, the chances were, you will be at the top of search engines. That no longer is valid. And why is that? Well, you can speculate and we have speculated on a number of occasions. However the Google algorithm as it is well-known now, changes and changes quite rapidly.

I know that it works and it particularly works because it gives you another channel to get you and your company name out. And to be quite honest, I'm not sure how many recruitment companies actually have their own podcast. And so therefore that means that it potentially could work very well for you. So let’s just go through some of the advantages should you decide that this is a route that you want to go down.

Now today's topic is all about landing pages and it’s becoming quite topical at the moment with regards to online marketing because it is quite new for many people about maybe using paid advertising, getting people to opt-in to an offer that they may have or to download a free report or something like that. So I’ve had quite a few questions recently about what exactly is a landing page so that’s the topic of today’s podcast.