Hi! It's Sharon from Super Fast Recruitment with a recruitment marketing update and Happy New Year to everyone! This is our first video of 2014. Now I had a great conversation with a client yesterday who was just so inspired. You know, she was thinking about coming back to work and there's that little bit of "Oh you know, got to get back into things" and yet she said she found it so easy and I was curious as to why was that. She said "You know what Sharon? What's made the big difference is in December we spent that time together getting my marketing plan together. So actually I got back to my desk on Tuesday, I knew exactly what my goals are for this year... I know exactly what I need to do." And she just got stuck in and got on with it. And so, you know 3 to 4 days in she was just really so productive and on such a high it was brilliant to hear her.

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Did you know that one of the best things that you can do as a business owner is to actually say goodbye to some people?... Or finally draw a line under whether a client or a candidate is worth pursuing, or whether they’ll ever eventually work with you. It’s a very cathartic process actually and that's what the subject of today's podcast is all about.

Now a question that we often get asked by people is “Where should I spend my hard money and marketing budget to give me the best bang for my buck really when it comes to promoting my business online and you know, in other areas as well?” Well, as one year ends and another year is about to start, the priorities are changing and that’s the subject of today's podcast. So if you want to stay tuned and listen to where will be the best places to spend your hard earned marketing cash in 2014 then stay with us.

Imagine yourself 15 years ago, would you have thought that you could actually get a marketing company that just concentrated on marketing recruitment businesses like yours? Probably not, no. Today you can. Now likewise, your customers are specifically looking for recruitment companies that specialise. This is where the inch wide mile deep principle becomes relevant for you and your recruitment business because some companies, you know, may want to operate in 12, 15 or more sectors. So as you're thinking about your planning for next year think about your focus on the number of sectors that you’ve got and how much you want to specialise and how much impact that can make on your marketing being so much easier.

In a recent recruitment industry trend survey they forecasted an accelerated growth rate for the recruitment sector over the next three years. Now here’s the thing - how can you make sure that your company makes the most of that opportunity? Hi! This is Sharon Newey from Super Fast Recruitment with a recruitment marketing update. So three key things - think about making sure your website is found; making sure it has the right kind of content; maybe make it mobile if it's not; and also make sure that you are very active on social media and you're not using it as a job board. So good luck with making the most of this opportunity and I'll speak to you soon! I'm Sharon Newey from Super Fast Recruitment with a recruitment marketing update.

You're gonna be sharing content with clients and candidates, you do want to add value and so their gonna open it and are going to read it and hence can be engaged. So how do you do that? Well there is a number of very very simple ways that you can discover the kind of content that is gonna add value to your clients and candidates?

As we come to that time of the year, of course with a business point of view, it means that we’re coming towards the end, for many others, of our financial year or just kinda like the year in general. And so it’s thinking about 2014 and we’ve been having lots of conversations recently with prospective clients as well as our current clients thinking about people’s plans for 2014 and what lies ahead.

Today's topic is all about using emotion in our marketing and tapping into people’s emotional drive is really really important because something that may surprise you is people buy on emotion and then they justify with logic. So if all people make their buying decisions, and this is your clients and your candidates and they make these buying decisions based on emotion, that means that your marketing must use emotion to sell what people want. Not what you think they need or want them to need. Now I’m gonna come on and list the top 25 key emotional drivers that are important. Now some of them are more important than others in recruitment but just reflect on it for a minute and just think about how emotion might play out for you at the moment.

So let's get into this and start demystifying some of those terms that might have been thrown at you over the last few months and probably few years when it comes to marketing your company online. So let's just go over each particular element in turn and let's look first of all at search engine marketing, the thing called SEM. And as the name implies, it's about marketing yourself on the search engines and it includes many different aspects. So let's just look at these top line and then we are going to drill down to each one of these.