Marty Cagan recently called her an “exceptional discovery coach”, but we’ve known that Petra Wille is special for a long time. One of the co-organisers of the MtP Engage conference in Hamburg (and a featured speaker at the Leadership Forum this year), she gave a talk a while back on Egoless Product Development. We wanted to dig in deeper on what that means, the deck of cards she’s produced to help get you unstuck, and more.

Quote of the Episode

You are never alone in a room with your user – we’re just one of 60 apps on average…  If you don’t make the user’s life better, easier… then maybe you’re just not that relevant for them. Even if your brand is cool.

Listen if you’d like to learn more about:

* Alternatives to NPS

* When it’s important to be cool – and when it’s not

* Applying the Kano model

Links mentioned in this episode:

* Buy Petra’s 52 Questions card deck

* Tristan Harris’ TED talks

* Video: Building a winning product strategy from the Kano model by Jared Spool

* MTP Engage Hamburg tickets

Hosts

The Product Experience is hosted by Lily Smith and Randy Silver.

Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank in Bristol, the Product Managers’ meetup with regular events and talks on Product now with 800+ members and growing. This year Lily will be launching ProductCamp in Bristol and she joins the MTP team as co-host of  The Product Experience podcast.

A recovering music journalist and editor, Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media & entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. He’s also spoken at Mind the Product Engage (Hamburg), at a number of ProductTanks (London, Zurich, Manchester, Birmingham, Bristol, Oxford,  & Brighton… so far!) and at conferences across the US and Europe.

Music

Our theme music is from Hamburg-based Pau, featuring ProductTank Hamburg’s own Arne Kittler on bass. Listen to more on their Facebook page

Suggest a guest

Have you seen someone give a great talk? Suggest a guest to us here

Talk to us

* Tweet at us!

* Use the #podcast channel in the Mind the Product Slack community