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Are you a podcast editor seeking to stay ahead of industry trends? Are you worried that AI might take your business away? Do you want to be at the forefront of discussions and take charge of the conversation?
In this episode, we'll be talking with Bethany Hawkins about the latest trends in podcasting and how they could affect you as an editor or producer. And don't miss the discussion on how AI tools can be helpful but can also fail if the creators have limited expertise. It's important to understand both sides of the coin.
Listen To...Bethany Hawkins is an accomplished podcast editing expert and the CEO of Crackers in Soup, an award-nominated podcast production and coaching company. Boasting a portfolio of over 80 podcasts, Bethany has been in the industry since 2019, witnessing the transformation of podcasting and the rise of AI.
She has expertise in spotting industry trends and ensuring high-quality audio. She provides great value to podcast editors looking to enhance their skills and stay on top of the dynamic world of podcast editing.
And she's REALLY fun to talk with. :)
Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.
Your Yetis AreThe Podcast Editors Mastermind is for podcast editors who want to grow their business and get more clients. We have created this community for like-minded, passionate professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
If you're feeling frustrated and overwhelmed by the lack of traffic and engagement on your website, despite spending countless hours on design and content, then you are not alone!
In this episode, we dive into the world of website design for podcast editors. From forms to personal branding, our guest offers valuable insights to attract the right clients. But with so many options, how do you know what's best for your business?
Tune in to find out, but be warned... we're not going to force-feed you a cookie-cutter answer.
When we come about looking at these websites, there's not like a generic. You have to have A, B and C. It really can be more conformed to who you are and the brand values that you want to bring through your business. - Danielle Meadows StinnettShe Podcasts LiveVisit shepodcasts.com to check out She Podcasts Live, the largest gathering of women and non-binary audio creators, storytellers, podcasters and more happening from June 19 to 22, 2023 at the MGM National Harbor in Washington, DC.
As You Listen, You'll...Danielle Meadows-Stinnett is the owner of Octane Design Studios, a Lexington, Kentucky-based branding and identity firm. Danielle is a podcast enthusiast, wife, and mother of three, has diverse passions including Italian cuisine, chai tea, cosplay, Star Trek Picard, and live MMA.
She joins us to share expert tips on website design specific to podcast editors. Her insights can help you create a website that reflects your brand values and connects you with ideal clients.
Connect with DanielleThe decision between a personal or business brand can influence the design and content of a podcast editor's website. A personal brand typically showcases the individual's expertise and personality attributes, while a business brand focuses on the company's mission, values, and target market. Neither approach is inherently better, but considering the specific goals and context of the editor can help determine the appropriate direction.
Danielle Meadows-Stinnett shared that website tone, personality, and design should reflect the editor or the company, depending on the preferences of the content creator. To build trust with website visitors, she suggests adding personal touches or humor that allows them to connect with the person or company providing the service.
Should Prices Be Listed on Services Page?A key consideration for podcast editors when designing their website is whether to display prices for services offered. By listing prices, podcast editors can provide transparency and set expectations upfront, which can be helpful for potential clients when they are comparing services. Displaying prices may deter potential clients, even if the editor is willing to discuss alternate service options or negotiate pricing.
It is also important to consider that every project has its unique requirements and a one-size-fits-all pricing approach may not accurately represent the value provided. Danielle emphasized the importance of transparent communication with clients regarding pricing.
One idea is to show a base price on the website and let visitors ask for a personalized quote based on their project needs. This lets potential clients know the estimated costs and enables discussion of service scope and price.
Multipage Sites vs. Single Page ScrollIn selecting a website layout, podcast editors might consider a more traditional multipage site or a single-page scrolling site. Each format has its advantages and disadvantages, and the choice will depend on the specific needs and content organization preferences of the editor.
Multipage sites offer more organization and depth, allowing visitors to explore selectively, while single-page sites simplify navigation and create a linear user journey. During the discussion, your Yetis and Danielle agreed that multipage sites with organized categories and topics are preferable (for them), as they offer a less monotonous and tedious user experience compared to single-page scrolling sites.
Furthermore, multiple pages can also aid in search engine optimization and discoverability.
Platforms for Building WebsitesVarious website-building platforms cater to different skill levels, budgets, and design preferences. Some popular options include WordPress, Wix, Weebly, Squarespace, and Kajabi. When choosing a platform, podcast editors should consider their familiarity, the support available, and any limitations of the platform with respect to their specific needs.
Danielle expressed her preference for WordPress and Squarespace, as they offer a good balance between ease of use and flexibility. Although Wix and Weebly are also suitable for some users, they may not provide the same level of customization and functionality as their recommended platforms.
Stinnett further mentioned that Kajabi is a viable choice for those who can afford it, but it comes with a steeper learning curve. Ultimately, the choice of platform should accommodate the podcast editor, and in some cases, the preferences of their clients.
Join Us Live!We stream live to our Facebook page and to YouTube every other week.
Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.
Your Yetis AreThe Podcast Editors Mastermind is for podcast editors who want to grow their business and get more clients. We have created this community for like-minded, passionate professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
It sounds easy: Just put up a website and list what you do. It doesn't have to be hard...
Yeah, we've all heard it. We've probably even said it. (I know I... Bryan... have.) But when it comes time to ACTUALLY start building out a page for prospective clients to learn more about what you have to offer, it's a little more daunting.
These are questions that most of us have struggled with as podcast editors looking for new clients. Listen in to hear how we're working through this as podcast editors ourselves. We don't have all the answers, but maybe we can provoke some thoughts and bring you a little clarity so that you can do what's right for you.
Listen to DiscoverWe stream live to our Facebook page and to YouTube every other week.
Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.
Your Yetis AreThe Podcast Editors Mastermind is for podcast editors who want to grow their business and get more clients. We have created this community for like-minded, passionate professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
On our (apparently) current theme of the art of communicating with potential clients, Carrie and Jennifer agree to have their websites critiqued by everyone who joins this live. So, be there (and be gentle. Ha!!!)
If you're brave enough to get in the hot seat, drop your website URL in the comments, or send us an email via our website or slide that link into our DMs.
Wanna prepare for the live? Here are Carrie and Jennifer's websites...
https://www.bourbonbarrelpodcasting.com/
https://www.carrie.land/
Listen to DiscoverWe stream live to our Facebook page and to YouTube every other week.
Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.
Your Yetis AreThe Podcast Editors Mastermind is for podcast editors who want to grow their business and get more clients. We have created this community for like-minded, passionate professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
A few big podcast conferences have passed this year, but there are still quite a few left! How can you find value at as conference as an editor? This question and more will be addressed by the Yetis and special guest Jessica Kupferman of She Podcasts.
[ 🗨️ Join the Conversation ]
Links and ResourcesJessica is the CEO of She Podcasts. She's a marketing and sales expert with a history of being both the devil’s advocate and the first person to give someone the benefit of the doubt.
Connect with Jessica
We stream live to our Facebook page and to YouTube every other week.
Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.
Your Yetis AreThe Podcast Editors Mastermind is for podcast editors who want to grow their business and get more clients. We have created this community for like-minded, passionate professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
Freedom is great. And it can be overwhelming.
When you're talking with prospective clients, you have incredible freedom in how you describe what you do. But with that freedom also comes the challenge to make sure you cover things in a way that will connect with your ideal client and give them confidence. And, if we may be so bold, quickly filter out the working relationships that might not be the best.
Let's be clear - we don't have it all figured out. But we're committed to working on this together.
Listen to hear us workshop our elevator pitches and service descriptions. And maybe even some input from the PEM community.
Listen to DiscoverWe stream live to our Facebook page and to YouTube every other week.
Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.
Your Yetis AreThe Podcast Editors Mastermind is for podcast editors who want to grow their business and get more clients. We have created this community for like-minded, passionate professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
One of the great things about podcasting is that there aren't really any "rules." Sure, there are principles that often apply. But no rules.
However, there's a downside to that in that sometimes the words we use mean something different to prospective clients or employers than what the mean to us. Like the word, "podcast editor."
What does that really mean?
Listen to learn more about the different kinds of editing. Along the way, you might find out something about a new way you want to grow as an editor. And you'll likely gain some insight into how to describe what you do so that you can create differentiation and clarity in the minds of your customers and potential customers.
Listen to DiscoverWe stream live to our Facebook page and to YouTube every other week.
Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.
Your Yetis AreThe Podcast Editors Mastermind is for podcast editors who want to grow their business and get more clients. We have created this community for like-minded, passionate professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.
Your Yetis AreThe Podcast Editors Mastermind is for podcast editors who want to grow their business and get more clients. We have created this community for like-minded, passionate professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
Stephanie has a long history of leadership in both the business and non-profit sectors. She thrives off of systems and processes, and loves bringing them to small businesses and non-profit organizations. She's Jennifer's business coach, and she's here today to talk with us about how to find the right people when we need professional services.
Connect with StephanieThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.
Your Yetis AreThe Podcast Editors Mastermind is for podcast editors who want to grow their business and get more clients. We have created this community for like-minded, passionate professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
We stream live to our Facebook page and to YouTube every other week.
Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.
Your Yetis AreThe Podcast Editors Mastermind is for podcast editors who want to grow their business and get more clients. We have created this community for like-minded, passionate professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
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