Podcast Editors Mastermind

It's time to ask an expert about landing prospective clients. Are there strategies we should be using? Red flags to look out for? How should the money conversation really go?

Bonnie Frank, business consultant, visibility expert, and host of Business Fabulous - joins us for part 2 of the Sales Calls mastermind.

[ 🗨️ Join the Conversation ]

This episode is sponsored by Podcast Editor Academy

Are you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!

https://podcasteditorsmastermind.com/pea

Links And Resources

• Welcome To Bonnie L Frank Coaching & Consulting Home Page - Your business is waiting to be FABULOUS! All it takes is some guidance and what the Business Fabulous brand has to offer and you're on your way to the business and lifestyle you deserve!
• Business Fabulous Podcast - Check out Bonnie's podcast!
• Calendly - Bonnie Frank - Talk to Bonnie!

ABOUT Bonnie Frank

Bonnie is a former teacher and college professor who turned full-time entrepreneur at 49 with no business training, support, money to invest in her business or social media followers. She has coached thousands of entrepreneurs worldwide to grow their online businesses through proven visibility, social media, and marketing strategies and with her podcast, Business Fabulous.

Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

• Daniel Abendroth | Roth Media
• Carrie Caulfield Arick | YaYa Podcasting
• Bryan Entzminger | Top Tier Audio

About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for podcast editors who want to grow their business and get more clients. We have created this community for like-minded, passionate professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Are you struggling with making sales calls?

Sometimes we all do. Whether it's fear, not knowing what to do, or feeling like nothing seems to go right, we've faced those same things.

Join us to discover what we do to overcome those fears. We will share how we prepare, our mindset, how we view objections, and what to do if the conversation goes off track.

We can't promise 100% success (and you don't really want that anyway...), but we do want to see us all able to move forward with more confidence as we build our businesses.

Make sure you don't miss it. Listen today!

[ 🗨️ Join the Conversation ]

This episode is sponsored by Podcast Editor Academy

Are you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!

https://podcasteditorsmastermind.com/pea

Listen to Discover

• How discussing pricing early could be a good thing
• The value (and potential pitfalls) of having a framework or script
• One way to overcome the combined fear of talking about money and also just having the call
• One idea for how to establish value and credibility very quickly

Links And Resources

• Editor Corps – Let Your Podcast Take Flight - We mentioned that Mike Wilkerson has an interesting approach to pricing and skills demonstration. Here's the website for Editor Corps.
• Book Like A Boss: Booking Page Builder | More Bookings More Money - The booking service Bryan uses, that integrates with Zoom for meeting links. (Affiliate link. Qualifying purchases benefit Bryan.)
• MeetFox | Free Scheduling and Meeting Software - This is the all-in-one scheduling and video conference tool that Daniel referenced.
• Livestream Recording of How To Overcome the Fear of Making Sales Calls - Prefer to watch? Check out the live YouTube recording (and discover how much Alejandro has to edit out).

Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

• Daniel Abendroth | Roth Media
• Carrie Caulfield Arick | YaYa Podcasting
• Bryan Entzminger | Top Tier Audio

About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for podcast editors who want to grow their business and get more clients. We have created this community for like-minded, passionate professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Editing podcasts can be a lot of work, and when clients provide files late or make last-minute changes, it can be frustrating.

As you already know, getting late files can be a HUGE disruption to your business and your life. But what should you do about it? Should you charge a punitive fee? Should you push back due dates? Should you just fire the client?

Yeah, there are options, but navigating them isn't necessarily easy and, ultimately, it's up to you to decide what's best for your business.

If you find that late files are becoming a regular problem, it may be worth instituting a policy that charges extra for them. This will help to offset the extra work that you have to put in, and it will also send a message to your clients that such behavior is not acceptable.

So what do you think? Should editors charge extra for late podcast files? Listen and share your thoughts.

[ 🗨️ Join the Conversation ]

This episode is sponsored by Podcast Editor Academy

Are you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!

https://podcasteditorsmastermind.com/pea

Links And Resources

• Podcast Editors Conference - A one-day immersive and collaborative in-person event designed to build and grow your service based business.
• Podcast Editors Academy - The place where you belong includes a community with knowledge and support for Podcast Editors who take their service offerings seriously.
• India Inc.’s Day Care Experiment – Foreign Policy - The study that Steve referenced. Adding a late fee didn't curb the unwanted behavior, it converted it from a relational faux pas to a transactional cost; the result was MORE tardiness.
• Podcast Editors Club (on Facebook) - If you're a podcast editor, THIS is the group you need to be part of in order to connect, collaborate, and learn alongside other professional editors.

About Steve Stewart

Steve Stewart is a podcast editor, and cofounder of both the Podcast Editors Club and the Podcast Editor Academy.

Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

• Daniel Abendroth | Roth Media
• Carrie Caulfield Arick | YaYa Podcasting
• Bryan Entzminger | Top Tier Audio

About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for podcast editors who want to grow their business and get more clients. We have created this community for like-minded, passionate professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Starting a podcast editing business is hard. It's a service-based business, with a ton of technical skills to pick up. But don't forget that as a business owner, you also win the job of business owner (which also means business promoter).

[ 🗨️ Join the Conversation ]

That's part of what makes it so hard to get started. 

You have to balance all the things. You have to spin all the plates. And at the end of a 14-hour day, when you realize that you don't have any new business in the pipeline, it's YOUR job to go out and get some new business.

That's when it's so tempting to just hop on Facebook or Reddit and start spamming all the groups with, "Want editing? I can help."

And then the group admin's ban hammer strikes hard, you get booted from all the groups, and even your closest childhood friends won't talk to you anymore, either.

Okay. Maybe not that extreme. 

But there has to be a better way. And that's what we're going to talk about - some ideas for how you can get the word out about what you're doing without opening up that can of potted meat byproduct.

We may not have your specific answer, but we'll share our thoughts, brainstorm together, and maybe we'll all come out a little stronger.

Resources

Podcast Editors Conference

Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

• Daniel Abendroth | Roth Media
• Carrie Caulfield Arick | YaYa Podcasting
• Bryan Entzminger | Top Tier Audio

About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

Follow or subscribe and take the Podcast Editors Mastermind with you today!

• Follow the Podcast Editors Mastermind
• Share your love for the Podcast Editors Mastermind

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Do you feel like you're stuck in a rut as a podcast editor? Does it seem like you're never able to land a new client? Or worse, that you're attracting the wrong clients?

Maybe you feel like you're spinning your wheels, or you know you're getting some traction on social media or traffic to your website, but it never seems to convert. It doesn't turn into anything.

If that's the case, it's possible that you need to look at your branding - to make sure that it's speaking directly to that ideal client you want to meet. Sure, it can be scary (and humbling) to think about blowing up the brand you spent months or years building.

But if that's what's keeping you from getting some traction, it might be time to take a look at that.

Listen to discover what's leading a couple of our beloved Yetis to step into the process of rebranding, hear what they're thinking about (and afraid of), and discover some keys that might help you avoid the same mistakes we've made.

What we discussed

• What is branding, really?
• What are some indications that it might be time to rebrand?
• What should we watch out for?
• How important is a mission statement in branding?
• How can you know if your branding is on point?

We stream live to Facebook Page every other week. 

This episode was edited by Alejandro Ramirez. He’s open to work editing in English and Spanish. 

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.

Resources:

• Carrie's (current) Website
• Michelle & Daniel's Website
• The episode where Bryan learned that he needs to do some additional work to tighten up and clarify his branding (which he's not yet completed)
• Tara - Brand strategist and so much more
• Canva Templates (you can use them for inspiration)
• Hatchwise - Creative Agency
• Magnificent Noise - co-founded by Eric Nuzum, the creator of the 10 word show description
• Color Psychology

Appearing in this episode:

• Michelle Abendroth: https://rothmedia.audio | @sparkleadventures
• Carrie Caulfield-Arick: https://yayapodcasting.com | @thekeldakitty
• Bryan Entzminger: https://toptieraudio.com | @toptieraudio

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

How do you make decisions about what's possible or the right thing to do?

Do you look for examples of success to the exclusion of contrary information?

That's Survivor Bias. And it's all over in the podcasting space.

I mean, if we didn't think we could be Joe Rogan, would we even try? Hopefully.

But the downside of Survivor Bias is that it's possible we might toil for years on the faulty assumption that something's possible.

Or that the way it's always been done is the right way to do it.

But that if that's not the case?

What if we guide our clients based on faulty information?

Listen as we explore the concept of Survivor Bias and how it can affect us, our businesses, and our clients. We don't claim to know the answers, but we want to ask the questions because we want to see you, ourselves, and our collective clients succeed.

Resources:

• The 6 Figure Creative episode that started it all
• Info about survivorship bias
• More info about survivorship bias
• Bryan's Drawing
• Paul Desmond Adams's Article

Your Yetis Are

• Daniel Abendroth | Roth Media
• Carrie Caulfield | Carrie.Land
• Bryan Entzminger | Top Tier Audio
• Jennifer Longworth | Bourbon Barrel Podcasting

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

The great thing about the podcast production industry is that for the most part, we're all friends (or at least friendly). But that doesn't mean that we should share EVERYTHING with our peers.

After all, sometimes we are also competing with each other for the same jobs.

What things can we talk about? What things should we talk about? What things might get us into legal or ethical hot water?

Listen to hear our thoughts and feel free to share your own in the comments.

This episode edited by Alejandro Ramirez. He’s open to work editing in English and Spanish. 

Resources:

• Boomcaster

Appearing in this episode:

• Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio
• Carrie Caulfield-Arick: https://yayapodcasting.com | @thekeldakitty
• Bryan Entzminger: https://toptieraudio.com | @toptieraudio

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Being a podcast editor can seem like it's all fun and games until you mess up on someone else's show. Then it can be scary.

But let's face it: no matter how much time and care we take, and how much we invest in quality control, it's inevitable that there will be mistakes. Maybe even major mistakes.

Join us as we talk about some of our mistakes and the strategies we've developed to make things right (or as right as possible) so that we can create the best possible outcome for everyone.

If you spend a little time creating strategies for how to handle mistakes, it can save you a LOT of headaches later.

Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

• Daniel Abendroth | Roth Media
• Carrie Caulfield Arick | YaYa Podcasting
• Bryan Entzminger | Top Tier Audio

About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

You’d be wrong to think that prices are based on a simple equation.

You’d also be wrong if you think podcasters want the packages you’re selling right now.

The joy of a new, dynamic industry like ours is also it’s curse: We are constantly having to adapt creative minds and their new ideas.

So what strategies do you use to determine what to provide clients and what that service is worth? 

Mailbag: Do you have a system for creating packages and prices? We’d love to hear from you! (because Carrie really wants to do a mailbag/AMA episode)

We learned a few things throughout this episode, but one of them was how much strategies vary from editor to editor.  That editors are constantly re-evaluating and refining offerings and rates. And that packages rarely seem to suit podcasters (which is something to explore on its own in a future episode). When you quoted your first client, did you pull a number out of the air? 

If you did it’s normal.

We aren’t MBAs. We’re editors– part artists, part techies– who had this wild idea to invent a job that is challenging, flexible and rewarding. That’s why we started this show: to work through these sorts of things with our community… to mastermind with you. We asked our live audience what models they used and shared our own.

Here were the answers... 

• Hourly 
• Per Episode 
• Day Rates 
• Project-based
• Value-based

We also covered the pros and cons of various billing cycles.

Surprisingly, some of are moving away from monthly billing. 

Scope Creep and a la carte packages

It was pretty well agreed that no one package is right for the majority of podcasters. There’s always something that’s not quite right. Or a podcaster wants more than agreed to without, ahem, wanting to pay for it. A la carte and a clear contract may be your best bet for staving off scope creep.If you're like us, you have things to say about what we talked about in this episode. If you're a member of our community, you most certainly can do that. You might even see a live editing session or product demo!

Links:

• Quoters.io
• Episode 28 on Profit First
• Profit First on Amazon 
• AirMedia Rates Guide (has a neat day rate calculator)

Your Masterminders:

• Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio
• Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick
• Bryan Entzminger: https://toptieraudio.com | @toptieraudio

Our editor is Alejandro Ramirez. He’s open to work editing in English and Spanish.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Podcast editors: Do you have a website? Do you know whether your website is working for or against your business?

Most of us are incredibly good at podcast production and might even have some basic web design skills. But that doesn't mean that we're all experts on branding, user experience, accessibility, and more.

We know that a great website can be an amazing asset for our businesses. But how can we make the most of our websites? How can we know for sure what we should include and what we should leave out?

How can we know when we should just do it ourselves and when it's time to bring in a pro to help us?

We don't know either...But Tara Kelly of Tansy Aster Creative does. She's a brand strategist, web developer, video and music producer, copywriter, and so much more. And she's going to be joining us to share what we need to know.

This isn't just another one of those "why you need a website" episodes. Make sure you don't miss this :)

Links & Resources

• See the website teardowns (starts at about 33 minutes in)
• Tansy Aster
• Tansy Aster Audio
• Termageddon (get a 10% discount, qualifying purchases benefit Tara)
• WCAG Guidelines
• Web Accessibility
• Elegant Themes (makers of Divi)
• Google Lighthouse

About Tara Kelly (in her own words)

Storytelling is my life, and I’m always working to get to the next level. I have a BA in Film & Digital Media from the University of California Santa Cruz, a Brand Management Certificate from Cornell University, and over a decade of professional experience working as a brand strategist + designer, web developer, video and music producer, and copywriter.

Telling a damn good story is what gets me up in the morning.

In my career, I've worked with nonprofits, thought leaders, multi-published authors, healthcare organizations, and organizations focused on social responsibility and sustainability. I strive to make the world a more inclusive and accessible place for all. I’m also a multi-published, award-winning author with Macmillan who is obsessed with avocados, hiking, and chasing storms. #proudlyneurodivergent

Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

• Daniel Abendroth | Roth Media
• Jennifer Longworth | Bourbon Barrel Podcasting
• Carrie Caulfield Arick | YaYa Podcasting
• Bryan Entzminger | Top Tier Audio

About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

Follow or subscribe and take the Podcast Editors Mastermind with you today!

• Follow the Podcast Editors Mastermind
• Share your love for the Podcast Editors Mastermind

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy