Podcast Insider

Podcast Insider

By Todd Cochrane, Mike Dell & MacKenzie BennettBusinessTechnologyEducationHow ToMarketing
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Podcast Insider episodes

  • Podcast Stats Update at Blubrry – YP19
    Blubrry Statistics just got better, with the introduction of regional reporting for Canada, UK, and Brazil. Learn more about the podcast stats update with the article below and details on new clients being reported. No money, in podcasting? Think again, as Australia has created a 1 million dollar content. PodCon is approaching rapidly, and Blubrry is excited to head to Seattle to meet all kinds of podcast listeners and creators. Lastly, podcasting comes in many shapes and forms, but not all are considered podcasting by the actual formats being used.

    Thanks for tuning in to episode 19 of Your Podcast with Todd Cochrane and Mike Dell.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News:

    Blubrry adds regional reporting for Canada, UK, and Brazil to their statistics. Also included: new clients and categories such as "Intelligent Personal Assistants".
    The Australian Broadcast Company (ABC) calls for submissions for it's One Million Dollar Podcast fund.
    Coming up in December, come see us at Podcon. Todd and MacKenzie will be there, Dec. 9 - 10 in Seattle.

    Topics:

    True podcasting, as opposed to fake video podcasting. Audio that is converted into a video for YouTube and Facebook - without any actual movement - is not really a podcast.
    Publisher platform from Blubrry: Why you shouldn't use it unless you have to.

    Listener Question:
    Copyrighted music on a podcast. - Gilly in the UK emailed, asking if there was any way around copyright and playing licensed music on a podcast.
    Answer:
    Short answer, there really isn't a license that allows copyrighted music on a downloadable podcast.  I'm sure the law is similar in the UK. Even though you are in the UK, U.S. law would also apply to downloadable media available in the U.S.
    Support:



    Wav files are too big for podcasting.
    You don’t have to be “tech savvy” to podcast, but it helps. Spend a little bit of time to learn what you need to (we can help) and then you can do it on your own. Once it’s setup with PowerPress and Blubrry hosting, it is VERY easy. If you can make a blog post, you can publish a podcast. See our Getting Started video here.
    Stats Redirect: Part Two of setting up statistics. Simply signing up for statistics does not mean they start collecting right away. For a short video on how to implement the stats redirect (required for stats collection), See the video below.





    To ask questions or to comment on the show, contact Todd and Mike here: [email protected]
    37 min
  • Podcast Stats Update at Blubrry – YP19
    Blubrry Statistics just got better, with the introduction of regional reporting for Canada, UK, and Brazil. Learn more about the podcast stats update with the article below and details on new clients being reported. No money, in podcasting? Think again, as Australia has created a 1 million dollar content. PodCon is approaching rapidly, and Blubrry is excited to head to Seattle to meet all kinds of podcast listeners and creators. Lastly, podcasting comes in many shapes and forms, but not all are considered podcasting by the actual formats being used.

    Thanks for tuning in to episode 19 of Your Podcast with Todd Cochrane and Mike Dell.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News:

    * Blubrry adds regional reporting for Canada, UK, and Brazil to their statistics. Also included: new clients and categories such as "Intelligent Personal Assistants".
    * The Australian Broadcast Company (ABC) calls for submissions for it's One Million Dollar Podcast fund.
    * Coming up in December, come see us at Podcon. Todd and MacKenzie will be there, Dec. 9 - 10 in Seattle.

    Topics:

    * True podcasting, as opposed to fake video podcasting. Audio that is converted into a video for YouTube and Facebook - without any actual movement - is not really a podcast.
    * Publisher platform from Blubrry: Why you shouldn't use it unless you have to.

    Listener Question:
    Copyrighted music on a podcast. - Gilly in the UK emailed, asking if there was any way around copyright and playing licensed music on a podcast.
    Answer:
    Short answer, there really isn't a license that allows copyrighted music on a downloadable podcast.  I'm sure the law is similar in the UK. Even though you are in the UK, U.S. law would also apply to downloadable media available in the U.S.
    Support:



    * Wav files are too big for podcasting.
    * You don’t have to be “tech savvy” to podcast, but it helps. Spend a little bit of time to learn what you need to (we can help) and then you can do it on your own. Once it’s setup with PowerPress and Blubrry hosting, it is VERY easy. If you can make a blog post, you can publish a podcast. See our Getting Started video here.
    * Stats Redirect: Part Two of setting up statistics. Simply signing up for statistics does not mean they start collecting right away. For a short video on how to implement the stats redirect (required for stats collection), See the video below.





    To ask questions or to comment on the show, contact Todd and Mike here: [email protected]
    37 min
  • Building a Show and Branding YOUR Show – YP018
    Building a show and branding it isn't easy. There are many facets that go into the making of a show and reputation, and it's harder than many podcasters expect to create a brand on their own. CastFeedValidator.com is now part of the Blubrry tools and services that are provided to the podcasting community. Changes are not coming soon, as some might have been worried about.

    Apple tends to change things up, but one thing they haven't done lately is change the way ranking works. Mike and Todd are here to debunk some of the ideas that people have around how the entire process over at Apple works. Lastly, as always some tips and insight into support issues that Blubrry faces. Thanks for tuning in to episode 18 of Your Podcast with Todd Cochrane and Mike Dell.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News:

    We bought something! You've probably heard already: Blubrry / RawVoice acquires CastFeedValidator.com  (and TSG podcasting Plugin)

    Topics:

    Building a show; not always as easy as you might think: What is the value of your podcast brand?
    Joining a network, when to join one and why.
    Apple Podcasts (iTunes) ranking: What does and does NOT affect it.

    Support:

    Our pet peeves: Asking the same question to multiple team members at Blubrry will get you the same answer (most of the time).
    Apple podcasts subscribe links in PowerPress:
    1. Submit your feed to Apple Podcasts.
    2. Wait to be approved by Apple (1-5 days, normally faster).
    3. Add the URL that Apple sends you in the approval email into the "iTunes Subscription URL" box in the Destinations tab of PowerPress Settings. This populates the buttons and links for Apple Podcasts (iTunes) on your site.
    4. Repeat for Google Play, Stitcher and Tunein Radio (you have to turn on those links in the website tab as well).
    Themes and plugins in PowerPress Sites Basic and Deluxe: Why you can't add your own.

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected]
    35 min
  • Building a Show and Branding YOUR Show – YP018


    Building a show and branding it isn't easy. There are many facets that go into the making of a show and reputation, and it's harder than many podcasters expect to create a brand on their own. CastFeedValidator.com is now part of the Blubrry tools and services that are provided to the podcasting community. Changes are not coming soon, as some might have been worried about.

    Apple tends to change things up, but one thing they haven't done lately is change the way ranking works. Mike and Todd are here to debunk some of the ideas that people have around how the entire process over at Apple works. Lastly, as always some tips and insight into support issues that Blubrry faces. Thanks for tuning in to episode 18 of Your Podcast with Todd Cochrane and Mike Dell.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News:

    * We bought something! You've probably heard already: Blubrry / RawVoice acquires CastFeedValidator.com  (and TSG podcasting Plugin)

    Topics:

    * Building a show; not always as easy as you might think: What is the value of your podcast brand?
    * Joining a network, when to join one and why.
    * Apple Podcasts (iTunes) ranking: What does and does NOT affect it.

    Support:

    * Our pet peeves: Asking the same question to multiple team members at Blubrry will get you the same answer (most of the time).
    * Apple podcasts subscribe links in PowerPress:
    1. Submit your feed to Apple Podcasts.
    2. Wait to be approved by Apple (1-5 days, normally faster).
    3. Add the URL that Apple sends you in the approval email into the "iTunes Subscription URL" box in the Destinations tab of PowerPress Settings. This populates the buttons and links for Apple Podcasts (iTunes) on your site.
    4. Repeat for Google Play, Stitcher and Tunein Radio (you have to turn on those links in the website tab as well).
    * Themes and plugins in PowerPress Sites Basic and Deluxe: Why you can't add your own.

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected]
    35 min
  • Two Free Podcast Hosting Services Shut Down – Your Podcast 017
    Podiant and Opinion, two free podcast hosting companies shut down recently. Should you do a transcript of your show? There are many positives and negatives of written transcripts is for your podcast. Advertising in podcasting is rising and becoming more relevant for all types of podcasters. Podcasters should be aware and begin preparing for advertising ahead of time. Lastly, there is no way to know how many people are subscribed to your show. All of this is discussed on today's episode of Your Podcast with Todd Cochrane and Mike Dell.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News

    Podiant is ending their free hosting: Like numerous others have done in the past.
    Opinion is also shutting down their podcasting service: on November 1st  - THIS WEDNESDAY.
    Podcast Advertising: article at PowerPressPodcast.com.

    Topics

    Apple Podcasts / iTunes is going through a big update and may be a bit slow to update show listings through the end of the year.
    5 reasons to transcribe your podcast (and why they are not totally right)
    Transcripts of your show: How to do it the right way as to not mess up your SEO. Make a PDF of it and LINK it in your show notes.

    Support

    Who are my subscribers? Why nobody can tell you that other than your listeners.
    Having a podcast PAGE on your site and why that is just extra work. Use the blog roll instead. Blogging and podcasting are very, very similar. Your blog posts should be with your podcast posts (assuming they are on a similar topic.)
    Upgrading and downgrading podcast hosting every month; Blubrry has many customers doing this. The only way to do this where it’s not costing you more is to upgrade 2 days prior to the next payment date.

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected]
    34 min
  • Two Free Podcast Hosting Services Shut Down – Your Podcast 017
    Podiant and Opinion, two free podcast hosting companies shut down recently. Should you do a transcript of your show? There are many positives and negatives of written transcripts is for your podcast. Advertising in podcasting is rising and becoming more relevant for all types of podcasters. Podcasters should be aware and begin preparing for advertising ahead of time. Lastly, there is no way to know how many people are subscribed to your show. All of this is discussed on today's episode of Your Podcast with Todd Cochrane and Mike Dell.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News

    * Podiant is ending their free hosting: Like numerous others have done in the past.
    * Opinion is also shutting down their podcasting service: on November 1st  - THIS WEDNESDAY.
    * Podcast Advertising: article at PowerPressPodcast.com.

    Topics

    * Apple Podcasts / iTunes is going through a big update and may be a bit slow to update show listings through the end of the year.
    * 5 reasons to transcribe your podcast (and why they are not totally right)
    * Transcripts of your show: How to do it the right way as to not mess up your SEO. Make a PDF of it and LINK it in your show notes.

    Support

    * Who are my subscribers? Why nobody can tell you that other than your listeners.
    * Having a podcast PAGE on your site and why that is just extra work. Use the blog roll instead. Blogging and podcasting are very, very similar. Your blog posts should be with your podcast posts (assuming they are on a similar topic.)
    * Upgrading and downgrading podcast hosting every month; Blubrry has many customers doing this. The only way to do this where it’s not costing you more is to upgrade 2 days prior to the next payment date.

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected]
    34 min
  • What’s in a Name? Titles, Filenames & Domains – Your Podcast 016
    What's in a name? For a podcast names can contain quite a bit of pertinent information. Show names, episode titles, file names and domain names are crucial and helpful for a podcast. There's also a lot of places where it can go wrong.

    Stick around in episode 16 for information on a Yeti microphone and what Google is up to. Todd and Mike also share some tips on how best to get support, this week on Your Podcast.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News

    Blue Microphones introduces, the Yeti Broadcaster: Bundled with Hindenburg Journalist software - making you a pro podcaster in no time.
    Think Google was taking a backseat to podcasting? Think again: Google buys the podcast app, 60db

    Topics

    File names, episode titles, titles of the main podcast and the author tag: What's the best practice for naming all of the properties of your podcast feed?
    MP3 file names: Name your files in a way you can understand them and keep them short. No spaces, no punctuation (other than underscore _ or dashes - ).
    Blogging and podcasting on the same site, a match made in heaven: People that are checking out your podcast should be interested in your blog and those reading your blog might be interested in your podcast. Why not run them together on the same page of your site? If it's the same topic, then it would only stand to reason it would be the same audience.

    Support

    Include some sort of contact information in your podcast and in your show notes - you'd be surprised how many people want to contact you.
    Provide your email on your website; at the very least include a contact form.
    Be sure to set the iTunes/Apple email tag to an email you CHECK regularly!
    When submitted a ticket and/or email to Blubrry please include the following: email address you use at Blubrry and show name (possibly including the feed).

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected]
    29 min
  • What’s in a Name? Titles, Filenames & Domains – Your Podcast 016
    What's in a name? For a podcast names can contain quite a bit of pertinent information. Show names, episode titles, file names and domain names are crucial and helpful for a podcast. There's also a lot of places where it can go wrong.

    Stick around in episode 16 for information on a Yeti microphone and what Google is up to. Todd and Mike also share some tips on how best to get support, this week on Your Podcast.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News

    * Blue Microphones introduces, the Yeti Broadcaster: Bundled with Hindenburg Journalist software - making you a pro podcaster in no time.
    * Think Google was taking a backseat to podcasting? Think again: Google buys the podcast app, 60db

    Topics

    * File names, episode titles, titles of the main podcast and the author tag: What's the best practice for naming all of the properties of your podcast feed?
    * MP3 file names: Name your files in a way you can understand them and keep them short. No spaces, no punctuation (other than underscore _ or dashes - ).
    * Blogging and podcasting on the same site, a match made in heaven: People that are checking out your podcast should be interested in your blog and those reading your blog might be interested in your podcast. Why not run them together on the same page of your site? If it's the same topic, then it would only stand to reason it would be the same audience.

    Support

    * Include some sort of contact information in your podcast and in your show notes - you'd be surprised how many people want to contact you.
    * Provide your email on your website; at the very least include a contact form.
    * Be sure to set the iTunes/Apple email tag to an email you CHECK regularly!
    * When submitted a ticket and/or email to Blubrry please include the following: email address you use at Blubrry and show name (possibly including the feed).

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected]
    29 min
  • And The Winner Is… – Your Podcast 015
    Congratulations to all of the Podcast Awards winners, awarded live on International Podcast Day. Media companies are always changing and recently Vimeo, known for recorded video acquired Livestream giving them access to live streaming capabilities as well. Todd tried out Apple's AirPods and was pleasantly surprised. Given the current political climate, there has been an influx of podcasts on politics - Joe Biden is the most recent to come out with one. Lastly, Todd and Mike suggest that podcasts insert ads in their podcast so prospective advertisers can hear what your ad reads sound like, like a trial run.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News:

    Vimeo acquires Livestream
    Ear Buds: The Podcasting Documentary is now available in iTunes
    Former VP Joe Biden starts Biden’s Briefing, a daily podcast

    Congratulations to all the People's Choice Podcast Award winners!

    The Fantasy Footballers - Peoples Choice
    We Like Drinking - Arts
    Dreamers Podcast - Business
    Plumbing the Death Star - Comedy
    Grammar Girl - Education
    We're Drunk & We Know Things - Entertainment
    Trivial Warfare - Games & Hobbies
    Everyday Superhumans - Government & Organizations
    Optimal Living Daily - Health
    What Fresh Hell: Laughing in the Face of Motherhood - Kids & Family
    Derek and Romaine - LBGTQ
    Between Us Girls - Mature
    Irish & Celtic Music Podcast - Music
    The Majority Report with Sam Seder - Politics & News
    Five Minute Devotions - Religion & Spirituality
    STEM-Talk - Science & Medicine
    The Fantasy Footballers - Sports
    School of Podcasting - Technology
    The Hollywood Outsider - TV & Film

    Topic:

    Why podcasters should consider doing a demo for their podcast. The benefits of being advertiser ready.

    Tech Support:
    “I posted an episode and it’s not in Apple Podcasts yet. What did I do wrong? PLEASE HELP.”


    We get this question A LOT!

    The iTunes/Apple store listing and what appears in your feed are two different things. People that subscribe to your feed in iTunes will get the new episodes as you post them but the listing at iTunes can lag by a day or so behind your feed. This is normal. Again, remember to tell people to subscribe.

    People get the wrong impression that your RSS feed PUSHES to iTunes: it does not. iTunes (when it sees fit) PULLS your feed. It asks for your feed when it gets around to it and PULLS your feed to update the listing. Your subscribers (even in iTunes) subscribe to your feed and after that never really touch iTunes (the service) again. They are just subscribed to your feed directly in the iTunes software. Subscribe to your own show, so that you can be reassured when you publish new episodes that all is well. It works the same as every other directory or app.

    There is nothing we or you can do to make that faster. It takes whatever time it takes and if you want it to go faster you have to go to iTunes and refresh your feed manually.

    Here is a checklist of things we do to make sure all is working fine.

    Know what your feed address is.
    Check your feed whenever you post. One way to check is a simple check in the Firefox browser. Load your RSS feed and check that the title is correct, the media file is indeed attached and that the feed loads without errors.
    Check your feed in a validator. Podba.se or castfeedvalidator.com are up to date. Feedvalidator.org or W3 Validator are seriously out of date for podcast feeds.
    Subscribe to your own podcast in your podcast app of choice.
    28 min
  • And The Winner Is… – Your Podcast 015
    Congratulations to all of the Podcast Awards winners, awarded live on International Podcast Day. Media companies are always changing and recently Vimeo, known for recorded video acquired Livestream giving them access to live streaming capabilities as well. Todd tried out Apple's AirPods and was pleasantly surprised. Given the current political climate, there has been an influx of podcasts on politics - Joe Biden is the most recent to come out with one. Lastly, Todd and Mike suggest that podcasts insert ads in their podcast so prospective advertisers can hear what your ad reads sound like, like a trial run.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News:

    * Vimeo acquires Livestream
    * Ear Buds: The Podcasting Documentary is now available in iTunes
    * Former VP Joe Biden starts Biden’s Briefing, a daily podcast

    Congratulations to all the People's Choice Podcast Award winners!

    * The Fantasy Footballers - Peoples Choice
    * We Like Drinking - Arts
    * Dreamers Podcast - Business
    * Plumbing the Death Star - Comedy
    * Grammar Girl - Education
    * We're Drunk & We Know Things - Entertainment
    * Trivial Warfare - Games & Hobbies
    * Everyday Superhumans - Government & Organizations
    * Optimal Living Daily - Health
    * What Fresh Hell: Laughing in the Face of Motherhood - Kids & Family
    * Derek and Romaine - LBGTQ
    * Between Us Girls - Mature
    * Irish & Celtic Music Podcast - Music
    * The Majority Report with Sam Seder - Politics & News
    * Five Minute Devotions - Religion & Spirituality
    * STEM-Talk - Science & Medicine
    * The Fantasy Footballers - Sports
    * School of Podcasting - ...
    28 min

About Podcast Insider

From the publisher's feed

Blubrry’s Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

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