Podcast Insider

Podcast Insider

By Todd Cochrane, Mike Dell & MacKenzie BennettBusinessTechnologyEducationHow ToMarketing
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Podcast Insider episodes

  • Ad Deals and Statistics – Your Podcast 014
    A little while back, the EFF finally ended the patent troll case that has been threatening podcasting and podcasters for years. At the end of the month, we'll be celebrating International Podcast Day. Hosted by Steve and Dave Lee, Blubrry will promoting the power of podcasts. As ad deals gain more traction and attention in podcasting, there comes some ups and downs. Todd and Mike discuss how all of this works together and best practices for people that want to get involved. Podcasters that want to get advertising, statistics have never been more important.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News:

    EFF and the Patent Troll - The EFF won a court case against the patent troll that wanted to change podcasting as we know it.
    International Podcast Day -  Sept 30th - We're going to be streaming live three times throughout the day.
    iOS 11 - Will be out on September 19th, 2017.

    Topics:

    Episode zero - In the new iOS 11, you can use tags to set an episode zero as a trailer. Great for promotion and launching a show.
    "Second show syndrome" - Just remember, when you want to start a second show, it will take just as much time to produce as the first show. Make sure that you have the time, resources and your family's blessing to do one.
    Ad deals - Learn more about advertising with Blubrry and the general overview of how this all works with podcasts. To become at Blubrry Advertising Priority Partner, click HERE

    Support:

    Stats - We have been getting a ton of questions about stats recently. Blubrry ad deals require that podcasters use our statistics. In a pinch, we'll accept stats from Libsyn or Podtrac, but we always prefer Blubrry stats. You can sign up for FREE stats at Blubrry.com or our Pro stats for only $5 per month. (use the promo code Blubrry005 for a free month).
    Stats have to be implemented on your media files (not the feed itself) See the "Getting Started" link in your Blubrry stats area for details on how to setup stats. Also, check out this YouTube video on how they are setup with or without PowerPress: https://youtu.be/wJdiZZiudU8
    Some hosts do not allow 3rd party stats. If your RSS feed address does not have your domain in it, you will have to check with your feed provider to see if you can implement Blubrry stats.

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected]
    34 min
  • Ad Deals and Statistics – Your Podcast 014
    A little while back, the EFF finally ended the patent troll case that has been threatening podcasting and podcasters for years. At the end of the month, we'll be celebrating International Podcast Day. Hosted by Steve and Dave Lee, Blubrry will promoting the power of podcasts. As ad deals gain more traction and attention in podcasting, there comes some ups and downs. Todd and Mike discuss how all of this works together and best practices for people that want to get involved. Podcasters that want to get advertising, statistics have never been more important.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News:

    * EFF and the Patent Troll - The EFF won a court case against the patent troll that wanted to change podcasting as we know it.
    * International Podcast Day -  Sept 30th - We're going to be streaming live three times throughout the day.
    * iOS 11 - Will be out on September 19th, 2017.

    Topics:

    * Episode zero - In the new iOS 11, you can use tags to set an episode zero as a trailer. Great for promotion and launching a show.
    * "Second show syndrome" - Just remember, when you want to start a second show, it will take just as much time to produce as the first show. Make sure that you have the time, resources and your family's blessing to do one.
    * Ad deals - Learn more about advertising with Blubrry and the general overview of how this all works with podcasts. To become at Blubrry Advertising Priority Partner, click HERE

    Support:

    * Stats - We have been getting a ton of questions about stats recently. Blubrry ad deals require that podcasters use our statistics. In a pinch, we'll accept stats from Libsyn or Podtrac, but we always prefer Blubrry stats. You can sign up for FREE stats at Blubrry.com or our Pro stats for only $5 per month. (use the promo code Blubrry005 for a free month).
    * Stats have to be implemented on your media files (not the feed itself) See the "Getting Started" link in your Blubrry stats area for details on how to setup stats. Also, check out this YouTube video on how they are setup with or without PowerPress: https://youtu.be/wJdiZZiudU8
    * Some hosts do not allow 3rd party stats. If your RSS feed address does not have your domain in it, you will have to check with your feed provider to see if you can implement Blubrry stats.

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected]
    34 min
  • PowerPress 7.2 Coming Soon With New Features – Your Podcast 013
    Podcast Movement, the go-to conference for podcasters, recently occurred in Anaheim and Mike Dell was lucky enough to attend. Listen for a quick review of PM17, with mentions of Podcast Movement 2018 in Philadelphia. PowerPress 7.2 is coming soon with new features coming from the Blubrry team as well. If you're interested in learning more about PowerPress, pay attention to the discussion on Blubrry PowerPress webinars. Angelo Mandato, CIO and lead developer at Blubrry/RawVoice guest hosts with Mike on this episode.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News:

    Spreaker and Blog Talk Radio are merging - Announced shortly before PM, we will see how these two companies come together.
    Mid Atlantic Podcast Conference Sept 8-9 - Hosted by Joe Pardo, this conference is perfect for those that are looking to up their creatiity and get involved with others in the podcast community.



    Topics:

    A little about PM17 -  Listen to the last PowerPress Podcast with MacKenzie and Shawn. PM18 will be in Philadelphia July 24-26th, 2018.
    Blubrry player updated - Styling options and more.
    PowerPress 7.2 beta - Coming in very soon.
    Post To Social - Now built into PowerPress.
    Player controls - Now built into PowerPress.
    PowerPress 8 - Coming in the next few months with a new interface.

    Support:

    Multiple podcasts in PowerPress. You can use Category Podcasting or Podcast Channels to generate more than one RSS feed from PowerPress. The BEST way is to have a separate website for the second podcast if the topic is different. BUT, if you want, there are ways to do more than one podcast from one WordPress site with PowerPress.
    Channels - Best if you would like to make 2 versions of the same episode, say video and audio. Best if done with a small number of podcasts/programs.
    Categories - Best for more than 4 or 5 shows. Cannot be used with channels (including the default channel).
    Advanced PowerPress Webinar, Thursday the 7th of September at 3PM Eastern time.

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected]
    32 min
  • PowerPress 7.2 Coming Soon With New Features – Your Podcast 013
    Podcast Movement, the go-to conference for podcasters, recently occurred in Anaheim and Mike Dell was lucky enough to attend. Listen for a quick review of PM17, with mentions of Podcast Movement 2018 in Philadelphia. PowerPress 7.2 is coming soon with new features coming from the Blubrry team as well. If you're interested in learning more about PowerPress, pay attention to the discussion on Blubrry PowerPress webinars. Angelo Mandato, CIO and lead developer at Blubrry/RawVoice guest hosts with Mike on this episode.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

    We love our PowerPress users, please leave us a review.
    News:

    * Spreaker and Blog Talk Radio are merging - Announced shortly before PM, we will see how these two companies come together.
    * Mid Atlantic Podcast Conference Sept 8-9 - Hosted by Joe Pardo, this conference is perfect for those that are looking to up their creatiity and get involved with others in the podcast community.



    Topics:

    * A little about PM17 -  Listen to the last PowerPress Podcast with MacKenzie and Shawn. PM18 will be in Philadelphia July 24-26th, 2018.
    * Blubrry player updated - Styling options and more.
    * PowerPress 7.2 beta - Coming in very soon.
    * Post To Social - Now built into PowerPress.
    * Player controls - Now built into PowerPress.
    * PowerPress 8 - Coming in the next few months with a new interface.

    Support:

    * Multiple podcasts in PowerPress. You can use Category Podcasting or Podcast Channels to generate more than one RSS feed from PowerPress. The BEST way is to have a separate website for the second podcast if the topic is different. BUT, if you want, there are ways to do more than one podcast from one WordPress site with PowerPress.
    * Channels - Best if you would like to make 2 versions of the same episode, say video and audio. Best if done with a small number of podcasts/programs.
    * Categories - Best for more than 4 or 5 shows. Cannot be used with channels (including the default channel).
    * Advanced PowerPress Webinar, Thursday the 7th of September at 3PM Eastern time.

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected]
    32 min
  • Building Your Show – Your Podcast 012
    Podcast Movement is this week, the importance of building YOUR show, the Blubrry Affiliate Program, Sound Devices' MixPre-6, and migrating to Blubrry. Todd and Mike cover all these topics and more on today's, Your Podcast.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com. We love our PowerPress users, please leave us a review.
    News:

    Podcast Movement - Starting on Wednesday, if you can make it, use the promo code BLUBRRY at checkout for a 10% discount. There are still tickets left, join us there!

    Topics:

    Blubrry's Affiliate Program - What is it, how does it work, etc.
    Todd got a new toy (err. tool). It's from Sound Devices, called a MixPre-6. Daniel J. Lewis, from the Audacity to Podcast, reviewed the Mixpre-6 and the Mixpre-3.
    Building your show in ways you might not have thought of:


    Blogging and shownotes - Write a blog post (shownotes) for each episode and write posts that are similar to your topic in-between episodes of your podcast. Doing so builds SEO for Google and other search engines. It also gives your listeners something form you on the off times.
    Get local - Offer to speak at groups in your area community about your topic. There are a lot of groups out there that need guest speakers. It's way to get your name our there out in your community. It's also a great way to get your name out there as a subject matter expert.
    TV and Radio in your area - Reach out to the local broadcasters. Offer to appear in their newscasts or shows to talk about your subject. It could lead to bigger media contacts in the national or international media on your topic.
    Writing - Consider writing a book or e-book. Being published in your field can be a great way to earn the title of subject matter expert.
    Keep listening - Lots more small tips in the episode.

    Support:

    Migrating to Blubrry - PowerPress Sites (Free or Deluxe) is the easiest way. 'Import Podcast' and 'Migrate Media' will move your posts and content to Blubrry in a few easy steps.
    Stats at Blubrry - How they work. We explain the delay between when an episode is posted, and when it shows up in the stats dashboard.
    Email address changes - Why we have to do it for you. Just contact us at [email protected] to change your login email at Blubrry.com.

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected]. Note: This week might be a little slow on support. Most of our support team will be at Podcast Movement in California and will have limited access to email and phone.
    36 min
  • Building Your Show – Your Podcast 012
    Podcast Movement is this week, the importance of building YOUR show, the Blubrry Affiliate Program, Sound Devices' MixPre-6, and migrating to Blubrry. Todd and Mike cover all these topics and more on today's, Your Podcast.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com. We love our PowerPress users, please leave us a review.
    News:

    * Podcast Movement - Starting on Wednesday, if you can make it, use the promo code BLUBRRY at checkout for a 10% discount. There are still tickets left, join us there!

    Topics:

    * Blubrry's Affiliate Program - What is it, how does it work, etc.
    * Todd got a new toy (err. tool). It's from Sound Devices, called a MixPre-6. Daniel J. Lewis, from the Audacity to Podcast, reviewed the Mixpre-6 and the Mixpre-3.
    * Building your show in ways you might not have thought of:


    * Blogging and shownotes - Write a blog post (shownotes) for each episode and write posts that are similar to your topic in-between episodes of your podcast. Doing so builds SEO for Google and other search engines. It also gives your listeners something form you on the off times.
    * Get local - Offer to speak at groups in your area community about your topic. There are a lot of groups out there that need guest speakers. It's way to get your name our there out in your community. It's also a great way to get your name out there as a subject matter expert.
    * TV and Radio in your area - Reach out to the local broadcasters. Offer to appear in their newscasts or shows to talk about your subject. It could lead to bigger media contacts in the national or international media on your topic.
    * Writing - Consider writing a book or e-book. Being published in your field can be a great way to earn the title of subject matter expert.
    * Keep listening - Lots more small tips in the episode.

    Support:

    * Migrating to Blubrry - PowerPress Sites (Free or Deluxe) is the easiest way. 'Import Podcast' and 'Migrate Media' will move your posts and content to Blubrry in a few easy steps.
    * Stats at Blubrry - How they work. We explain the delay between when an episode is posted, and when it shows up in the stats dashboard.
    * Email address changes - Why we have to do it for you. Just contact us at [email protected] to change your login email at Blubrry.com.

    To ask questions or to comment on the show, contact Todd and Mike here: [email protected]. Note: This week might be a little slow on support. Most of our support team will be at Podcast Movement in California and will have limited access to email and phone.
    36 min
  • Your RSS Feed is the Most Important Part – Your Podcast 011
    Gimlet Media came into some (lots of) more money, learn what long-tail and no-fault hosting are at Blubrry, and we need to mention that your RSS feed IS the most important of your podcast. Should you use Anchor if you're on Soundcloud now? Todd and Mike chat about all these topics and more on today's show.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com. We love our PowerPress users, please leave us a review.
    News:

    Gimlet gets another $15 million: Proving once again, that investors are willing to get involved in podcasting.
    Anchor instead of Soundcloud?: Let's just say, moving from one free or cheap platform, to the next, isn't exactly a sound choice for your show.

    Topics:

    Long-Tail file replacement and No-Fault hosting - What they are and how they help Blubrry customers.
    The RSS feed is the most important part of your podcast.
    Directories like Apple Podcasts (iTunes), Blubrry directory and others, how they work. We explain the pull vs. push misconceptions.

    Support:

    Having more than one podcast, and how that works at Blubrry and with PowerPress.

    Q: I signed up for stats (free or Pro) and they are not working. HELP!
    A: Much like getting tickets for a concert, you have to actually get to the concert to hear the music. Same with stats, simply signing up is not enough. You have to implement the stats redirect at your RSS feed BEFORE it will count. We can only count stats from the time you implement them and not before. As much as we would like to, time-travel is not one of our strong suits. We can not count downloads that have already happened. For a short video on how to implement the stats redirect (required for stats collection) see: Setting Up Blubrry Statistics
    To ask questions or to comment on the show, contact Todd and Mike here: [email protected].
    34 min
  • Your RSS Feed is the Most Important Part – Your Podcast 011
    Gimlet Media came into some (lots of) more money, learn what long-tail and no-fault hosting are at Blubrry, and we need to mention that your RSS feed IS the most important of your podcast. Should you use Anchor if you're on Soundcloud now? Todd and Mike chat about all these topics and more on today's show.

    Thanks for listening to the show and please subscribe at PowerPressPodcast.com. We love our PowerPress users, please leave us a review.
    News:

    * Gimlet gets another $15 million: Proving once again, that investors are willing to get involved in podcasting.
    * Anchor instead of Soundcloud?: Let's just say, moving from one free or cheap platform, to the next, isn't exactly a sound choice for your show.

    Topics:

    * Long-Tail file replacement and No-Fault hosting - What they are and how they help Blubrry customers.
    * The RSS feed is the most important part of your podcast.
    * Directories like Apple Podcasts (iTunes), Blubrry directory and others, how they work. We explain the pull vs. push misconceptions.

    Support:

    * Having more than one podcast, and how that works at Blubrry and with PowerPress.

    Q: I signed up for stats (free or Pro) and they are not working. HELP!
    A: Much like getting tickets for a concert, you have to actually get to the concert to hear the music. Same with stats, simply signing up is not enough. You have to implement the stats redirect at your RSS feed BEFORE it will count. We can only count stats from the time you implement them and not before. As much as we would like to, time-travel is not one of our strong suits. We can not count downloads that have already happened. For a short video on how to implement the stats redirect (required for stats collection) see: Setting Up Blubrry Statistics
    To ask questions or to comment on the show, contact Todd and Mike here: [email protected].
    34 min
  • Start Your Podcasting Job – Your Podcast 010
    The new IAB Podcast Measurement document was released, episode level images have been updated for the Blubrry player and lots of podcasting job postings. Todd and Mike recap on these topics and more, including Mike starting up PowerPress webinars again. Thanks for listening to the show and please subscribe at PowerPressPodcast.com.
    News:

    New guidelines have been set for podcast statistics. Blubrry is proud to be part of the Interactive Advertising Bureau and we want to make sure you review the measurement guidelines as well. - IAB Podcast Measurement Document
    Episode level image for the Blubrry player - In the PowerPress update we made a slight change to the player. See the image for this episode at PowerPressPodcast.com.
    Looking to make podcasting part of your resume? Lots of podcasting job announcements went out recently. - Take a look at some of them here.

    Topics:


    We got together! Blubrry team meeting - This was the largest gathering of RawVoice / Blubrry team members ever! Looking forward to more of these in the future as well.
    Blubrry webinars - Recently we've taken a bit of time off for these and are happy to share this next one with you. Tune in and register to attend the upcoming PowerPress webinar. Thursday, 7/27 4PM EDT - Sign up here!

    Support:

    Importing and migrating from Soundcloud (or anywhere else).
    Canceling a subscription to hosting or statistics - Use the Billing section in the Podcaster Dashboard.
    Once your show is listed in the Blubrry directory, do EVERYTHING from the Podcaster Dashboard. This will avoid multiple listings in the directory and your account.
    “Upload to iTunes.” No, YOU DON'T EVER UPLOAD DIRECTLY TO ITUNES/APPLE. Loads of podcasters are under the impression that you RSS feed PUSHES to Apple Podcasts (iTunes). It does not. Apple Podcasts (when it sees fit) PULLS your feed. It asks for your feed when it gets around to it and PULLS your feed to update your listing. Your subscribers (even in Apple) subscribe to your feed and after that never really touch Apple Podcasts (the service) again. They are just subscribed to your feed directly in the iTunes software or the iOS Podcasts app. Subscribe to your own podcast, that way you can tell if everything is working correctly when you release a new episode. It works the same as every other directory and/or app.
    30 min
  • Start Your Podcasting Job – Your Podcast 010
    The new IAB Podcast Measurement document was released, episode level images have been updated for the Blubrry player and lots of podcasting job postings. Todd and Mike recap on these topics and more, including Mike starting up PowerPress webinars again. Thanks for listening to the show and please subscribe at PowerPressPodcast.com.
    News:

    * New guidelines have been set for podcast statistics. Blubrry is proud to be part of the Interactive Advertising Bureau and we want to make sure you review the measurement guidelines as well. - IAB Podcast Measurement Document
    * Episode level image for the Blubrry player - In the PowerPress update we made a slight change to the player. See the image for this episode at PowerPressPodcast.com.
    * Looking to make podcasting part of your resume? Lots of podcasting job announcements went out recently. - Take a look at some of them here.

    Topics:


    * We got together! Blubrry team meeting - This was the largest gathering of RawVoice / Blubrry team members ever! Looking forward to more of these in the future as well.
    * Blubrry webinars - Recently we've taken a bit of time off for these and are happy to share this next one with you. Tune in and register to attend the upcoming PowerPress webinar. Thursday, 7/27 4PM EDT - Sign up here!

    Support:

    * Importing and migrating from Soundcloud (or anywhere else).
    * Canceling a subscription to hosting or statistics - Use the Billing section in the Podcaster Dashboard.
    * Once your show is listed in the Blubrry directory, do EVERYTHING from the Podcaster Dashboard. This will avoid multiple listings in the directory and your account.
    * “Upload to iTunes.” No, YOU DON'T EVER UPLOAD DIRECTLY TO ITUNES/APPLE. Loads of podcasters are under the impression that you RSS feed PUSHES to Apple Podcasts (iTunes). It does not. Apple Podcasts (when it sees fit) PULLS your feed. It asks for your feed when it gets around to it and PULLS your feed to update your listing. Your subscribers (even in Apple) subscribe to your feed and after that never really touch Apple Podcasts (the service) again. They are just subscribed to your feed directly in the iTunes software or the iOS Podcasts app. Subscribe to your own podcast, that way you can tell if everything is working correctly when you release a new episode. It works the same as every other directory and/or app.
    30 min

About Podcast Insider

From the publisher's feed

Blubrry’s Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

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