Podcast Insider

Podcast Insider

By Mike Dell, MacKenzie Bennett, Dave ClementsBusinessTechnologyEducationHow ToMarketing
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Podcast Insider episodes

  • Podcast Publishing Styles – PCI 342
    Choosing Your Podcast Publishing Style
    There are various ways to publish your podcast, each with their own pros and cons. Today we're getting a bit more Blubrry specific and will be reviewing the ways that you can publish your podcast with Blubrry's tools and services, specifically our WordPress plugin and internal dashboard publishing platform.
    Today’s Hosts: Mike Dell and Todd Cochrane
    Clear up any preconceiving notions about publishing with clear explanations
    Publishing Your Podcast ... With Blubrry's Two Publishing Options
    Via PowerPress and Blubrry Publisher
    PowerPress

    Blubrry PowerPress on a self-hosted WordPress site (We like to call this the Blubrry Way)

    Lets you own and control the feed address apart from any company or 3rd party
    Better for SEO (especially for episode search) 
    Protecting yourself; as long as you have that domain and site, your podcast lives!
    Gives you place to send your listeners for more information and to know where you will be no matter what happens on the app


    Blubrry PowerPress on a Blubrry hosted WordPress site

    Free with hosting plans at Blubrry
    Most of the advantages of a self hosted site. 
    Managed WordPress 
    Very fast feeds and site loading
    A bit restrictive, no additional plugins or themes
    Use your own domain with a advanced plan or above at Blubrry



    Blubrry Publisher

    Dashboard Publishing

    No website but a landing page on Blubrry.com’s directory 
    Quicklinks page could also be a good landing page (although that isn’t really it’s function)
    Publish everything right on your Blubrry dashboard
    Can be used to get started quickly


    Hosting files only and using some other way to generate an RSS feed (Squarespace, handwriting your own RSS or some other website support for podcasting) 

    Not used too much
    Blubrry would only be hosting files and collecting your stats.
    Most other features would not be used at Blubrry



    For more information on how to publish your podcast media, read here on our website.
    Blubrry Out & About
    Todd and MacKenzie attended NAB Show 2023 (National Association of Broadcasters) this week, (hence the late episode 😬) and they spoke to a number of new and experienced creators. We can't wait to get to work together. Keep an eye out for a blog post soon recapping their conference experience.



    Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

    The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

    Fill out our listener survey at surveys.blubrry.com/podcastinsider

    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]
    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]
    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    26 min
  • Podcast Reviews – PCI 341
    Podcast Reviews Can Be Beneficial, But Are They All They’re Cracked Up to Be?
    You’re familiar with podcast reviews and more than likely have read some yourself about a show before you’ve given it a listen. Today, we discuss the benefits of having them and if they are really all that important in the grand scheme of podcast creation.
    Today’s Hosts: MacKenzie Bennett and Todd Cochrane
    Learn the Ins and Outs of Podcast Reviews
    Benefits of Podcast Reviews

    Gives new listeners the general overview of the show.
    Can demonstrate respectability.
    Social affirmation of the show’s relevance and consistency
    People put a lot of weight behind reviews – we’re used to it with every purchase we make nowadays.
    Learn more in an article from Podcastle on some of the benefits of podcast reviews.

    Keep a Cool Head

    Similar to podcast statistics, if you’re receiving an influx (or none at all), the reviews can become stressful very quickly.
    Take all of them with a grain of salt.
    Remember, not everyone will like you – that’s perfectly ok!
    Keep your ego in check and weigh the reviews. There’s a good chance you’ll gain valuable insights.

    Apple Review Myth

    More reviews doesn’t mean that you’ll end up in New and Noteworthy. Trust us.

    Find Apple Podcast Reviews in Blubrry

    You can now find the reviews in our Statistics Dashboard under Audience and Apple Reviews.

    If you have any issues, let our support team know :)



    So, You Want More Podcast Reviews

    Ask for them!
    Consistently remind your audience and familiarize them with the process.
    Work with other podcasters -- swap reviews -- but be authentic.







    Got a subject you would like us to cover on the show? Drop an email to [email protected] (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
    The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    Fill out our listener survey at surveys.blubrry.com/podcastinsider


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]
    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]
    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    18 min
  • Podcast Statistics: What to Pay Attention To – PCI 340
    What do my podcast stats mean?
    Podcast statistics can be a fun part of creating and growing your podcast. Collecting an overwhelming amount of data, we've prepared Blubrry's podcast statistics in a way that podcasters can understand in the the podcaster dashboard. Today, we discuss podcast analytics overall and what creators should pay attention to.
    Today’s Hosts: Mike Dell and Todd Cochrane
    First and foremost, podcast statistics are not the same as web stats.

    Podcast statistics are different than web stats, which you'll get from Google Analytics or a similar service

    They measure different things
    Web stats will count every time something hits an mp3 file as a “hit” whereas podcast stats are able to tell that it is 1 download even though the hits may be 20 or 30 on the file
    Web stats are GREAT for pages and visitors but not so much for large media files




    How many subscribers (followers) do I have?

    It’s a very hard stat to figure out
    More important stat is downloads (listens) per episode
    There are ways to 'Guess'

    Todd’s Way
    Mike’s Way


    Blubrry now has Estimated Audience in our stats reporting




    Hosting company stats

    All hosting companies have basic stats
    Some are better than others
    Blubrry was the first podcast hosting provider to be IAB certification compliant




    3rd party prefix stats

    Podtrac, Chartable and Blubrry! (and others) 
    Prefix stats are not available for use on some platforms (hosts) 
    Not a terrible idea to have a 2nd opinion to compare to your hosts stats 

    Just know they will not be exactly the same ever






    How do I use metrics to grow my show or improve my show?

    Knowing what works and what doesn’t 
    Measuring growth so you can see if you are going the right direction.
    Insights on where and when people listen
    On Blubrry stats, the retention graph might tell you that a segment causes people to stop listening




    Don’t obsess about your stats!

    This one is probably the most important thing to know





    Got a subject you would like us to cover on the show? Drop an email to [email protected] (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
    The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    Fill out our listener survey at surveys.blubrry.com/podcastinsider


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]
    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]
    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    22 min
  • Attending Industry Events Related to Your Podcast – PCI 339
    Should go to industry events related to your show topic?

    Yes, you should attend conferences, summits, virtual seminars, etc. that are related to your podcast. Today we'll get into the details on how this can benefit you as a podcaster, how to create authority in your expertise this way and more.

    We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
    Today’s Hosts: MacKenzie Bennett and Todd Cochrane
    We're well versed in attending events as exhibitors, attendees, as speakers and even holding events of our own.
    Industry Events for Your Subject/Niche

    Do your research for your own industry and see what is happening in your local area, online and more
    Apply for a press pass
    Meet people in the industry for possible interviews -- to interview or be interviewed

    Why You Should Attend

    Intriguing speakers and presenters on your topic
    Networking
    You’re speaking / presenting
    Connect with likeminded creators
    Spark your creativity and/or passion once again

    What to Expect

    Lots of new information
    Inspiration / confusion
    Long hours -- pack comfortable shoes
    To be open-minded with a critical eye

    Podcast (and Adjacent) Events We Attend

    Podcast Movement
    Podcast Movement Evolutions
    Outlier
    Podfest
    She Podcasts
    National Association of Broadcasters
    Summits, virtual events, podcamps, etc., and any topic where there are podcasters

    Got a subject you would like us to cover on the show? Drop an email to [email protected] (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
    The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    Fill out our listener survey at surveys.blubrry.com/podcastinsider


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]
    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]
    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    23 min
  • Podcast Distribution: Which Platforms Are Worth It – PCI 338
    What apps, directories, and services are worth the effort, and which ones may not be an excellent fit for your show.

    There are many places where you should syndicate your show. We take you through the extensive list of where you can list your podcast and the pros and cons of each.

    We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure you get the best podcast knowledge. We’ll still periodically have guests, so contact the team if you’re interested in being featured.
    Today’s Hosts: Mike Dell and Todd Cochrane
    Here are the most helpful podcast directories and apps you should use for your podcast.
    Of course, Apple podcasts and Spotify are the most well-known. Although we suggest you be everywhere you can, sometimes there are reasons not to distribute to one place or another. Here are some things to consider when deciding how much effort you want to put in to get on a podcast app or directory.
    Note: Subscribing/Following mainly functions similarly for each app, but it's broader than when podcasting first started.

    Must-Have Apps

    Apple Podcasts - This will also get you into many independent apps like Overcast, Pocket Casts, and many others that use Apple for their directory.
    Spotify - They get a lot of press in the podcasting world and are popular with the fastest-growing podcast listener demographic - around the world.
    Podcast Index - Apps that do not use Apple and apps that use both Apple and Podcast Index use Podcast Index as their catalog of shows
    Google Podcasts - As of March 2023
    Blubrry - Even if you’re not hosting with Blubrry

    Great-To-Be-There Apps

    Stitcher - Once very popular, still used quite a bit on Android devices. 
    Amazon Music / Audible Podcasts - Podcasts show up in the Amazon Music and Audible apps
    TuneIn - Popular live radio app
    Podchaser - A directory of podcasts

    Be-Careful-What-You-Wish-For Apps

    YouTube Music (coming soon)

    If YouTube Music Podcasts is the same as YouTube video channels, it might not fit your show well.


    Pandora - Music app that does have a podcast section
    iHeartRadio - Popular Live radio app with a podcast section

    Minor / Regional apps

    Deezer - EU
    JioSaavn - India
    Gaana - India
    Anghami - Middle East

    We have instructions on submitting or getting into almost all of these apps, linked in the show notes.
    Again, it doesn’t hurt to be everywhere. We don’t care how you listen as long as you listen. Just know that all these apps/directories have their business model and reason for existing.



    Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
    Our ticket system is the best place for support with any Blubrry product or service (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    Fill out our listener survey at surveys.blubrry.com/podcastinsider


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]
    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]
    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    23 min
  • Podcast Distribution: Which Platforms Are Worth It – PCI 338
    What apps, directories and services are worth the effort and which ones may not be a great fit for your show.

    There are many places where you should syndicate your show. We take you through the extensive list of where you can list your podcast and the pros and cons of each.

    We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
    Today’s Hosts: Mike Dell and Todd Cochrane
    Here are the most useful podcast directories and apps that you should be using for your podcast.
    Of course Apple podcasts and Spotify are the most well-known. Although, we do suggest you be everywhere you can, sometimes there are reasons to not distribute to one place or another. Here are some of the things to think about when deciding how much effort you want to put in to get on a podcast app or directory.
    Note: Subscribing/Following mainly function the same for each app but its broader than it was when podcasting first started.

    Must-Have Apps

    Apple Podcasts - This will also get you into a lot of independent apps like Overcast, Pocket Casts and a lot of others that use Apple for their directory.
    Spotify - They get a lot of press in the podcasting world and are popular with the fastest growing podcast listener demographic - around the world.
    Podcast Index - Apps that do not use Apple and apps that use both Apple and Podcast Index use Podcast Index as their catalog of shows
    Google Podcasts - As of March 2023
    Blubrry - Even if you’re not hosting with Blubrry

    Great-To-Be-There Apps

    Stitcher - Once very popular, still used quite a bit on android devices. 
    Amazon Music / Audible Podcasts - Podcasts show up in the Amazon Music and Audible apps
    TuneIn - Popular live radio app
    Podchaser - A directory of podcasts

    Be-Careful-What-You-Wish-For Apps

    YouTube Music (coming soon)

    If YouTube Music Podcasts is the same as YouTube video channels, it might not be a good fit for YOUR show.


    Pandora - Music app that does have a podcast section
    iHeartRadio - Popular Live radio app with a podcast section

    Minor / Regional apps

    Deezer - EU
    JioSaavn - India
    Gaana - India
    Anghami - Middle East
    Resso - Middle East

    We have instructions on how to submit or get into almost all of these apps, linked in the show notes.
    Again, it doesn’t hurt to be everywhere. We don’t care how you listen, as long as you listen. Just know that all these apps/directories have their own business model and reason for existing.



    Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
    The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    Fill out our listener survey at surveys.blubrry.com/podcastinsider


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]
    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]
    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    25 min
  • How to Grow Your Podcast Audience
    Today's episode of Podcast Insider is here to illuminate how a podcaster can grow their show. Every podcaster wants to know how they can expand their audience and reach; there are several tactics - new and old.

    We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure you get the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured, reach out to the team.
    Today’s Hosts: Mike Dell and MacKenzie Bennett
    How to grow your podcast is the age-old question. We have a few tips that may help you get the word out there and to attract more listeners to grow your podcast audience.

    Target Audience

    Growing your audience is difficult if you don’t know who they are in the first place.
    Stick to your topic and do it well.
    Your niche will lead you to your people, don’t bother with trying to cater to the masses.

    Be Where Your Potential Audience Is

    Join Facebook groups, forums, and other social media groups around your subject of interest.
    Comment on your topic on social media. Become well-known for being helpful (don’t just spam the groups)
    Comment on news articles that apply to your topic. Again, be helpful and thoughtful, and don’t spam
    Attend trade shows, conferences, and other events around your topic. It’s a great way to network with your given topic group and meet the movers and shakers in that area.

    Search-ability (The dreaded SEO)

    Have a website (as we push all the time)
    Write articles that are not podcasts on your site to boost search traffic
    Write good show notes (see our episode on that here)

    TV/Radio/Newspaper 

    Use what works for your audience. Get on TV or radio. A lot of local TV and Radio shows are looking for guests. Your podcast will get you to be the SME (Subject Matter Expert) on that topic.
    Write articles for your newspaper (or any newspapers). Sometimes newspapers and news websites will take op-ed style articles. Many with links back to YOUR website and podcast.

    Social Media Marketing

    Work with other podcasters
    Engage with your audience

    It's fairly easy to grow your podcast audience with old traditional marketing and most importantly, word of mouth.



    Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
    The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    Fill out our listener survey at surveys.blubrry.com/podcastinsider


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]
    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]
    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    26 min
  • Ways to Monetize Your Podcast – PCI 336
    Profiting from your podcast is common and something that most creators consider or hope for at some point. Today, we discuss the ways that podcasters can make money from their shows.

    We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
    Today’s Hosts: Todd Cochrane and MacKenzie Bennett
    Monetize Your Podcast
    The many ways in which you can monetize your podcast
    Advertising


    Programmatic advertising: anyone can do this and ads can be about anything, however you’re not in control as the creator
    Sponsorships and ad deals: specific to that campaign and have detailed requirements within a contract
    Stats factor into any type of ad deal often times
    Can be dependent on whether you have built an audience
    Joining an ad network can ease the process of finding advertisers and deals

    Value4Value (V4V) 


    Call-back to last week's episode, very simple once it's properly set up
    From Podcast Index team - Blubrry has implemented many of the tools recently

    Donations


    Loyal listeners may be inclined to donate to you
    Tried and true, it’s easy to add a donation button to your website anywhere
    Cashapp and Venmo are now also very popular and easy to use for this

    Premium Content


    Early release of episodes for members
    Ad-free versions of the show
    Bonus content
    Extended content
    Apple premium

    Allows for simplified premium listening for the audience (and our integration for creators)
    There are lots of different ways to go about this



    Selling Your Own Stuff


    Books
    Merch
    Other products you produce or sell
    Courses
    Paid webinars, summits and events
    Promoting your business

    Passive Income


    Affiliate marketing
    Ads on your website

    And of course, just do your podcast for the fun of it and forget the idea of monetization. That is the great thing about podcasting; it's inexpensive and it’s quite fun.



    Got a subject you would like us to cover on the show? Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
    The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    Fill out our listener survey at surveys.blubrry.com/podcastinsider


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]
    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]
    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    23 min
  • Advanced RSS Features: Podcasting 2.0 – PCI 335
    Blubrry is dedicated to implementing Podcasting 2.0 features; today we'll be exploring what some of these features are and how they work within the Blubrry Podcasting platform.

    We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
    Today’s Hosts: Todd Cochrane and Mike Dell
    What is RSS and why is it important to podcasting?


    Really Simple Syndication 
    RSS is an OPEN web standard (not owned or controlled by anyone) 
    It’s the primary way that podcasts are distributed
    It is what keeps podcasting an open medium that is not cancelable 

    What is the Podcasting 2.0 project? 


    It’s an open project to add features to RSS
    It’s an open directory of podcasts (podcastindex.org)
    It’s a way to monetize podcasts via Value4Value rather than advertising

    What new features are available through the Podcasting 2.0 project?


    Live Item - Allows you to announce via your RSS feed that you are going live. Adds the ability to listen/watch live without leaving your podcast app.
    V4V - Allows satellite streaming and boosts donations and comments via lighting (bitcoin)
    Transcripts / Closed captioning - Your transcript link in the feed can be viewed on apps that allow it. It also can be viewed on closed caption-capable players/apps. 
    Credits - Who are your hosts, guests, producer and so on? Like movie credits right in your RSS feed 
    TXT - An open tag for codes and other things to prove ownership once the email address is removed from the feed.
    Location - Allows you to set the location of your show or an episode. 
    Cross-app comments - This allows people to comment on your episode no matter which app they are using, without leaving the app. 
    GUID - A behind-the-scenes tag that identifies your podcast no matter where you host or move to. Kind of an ID number for your show.
    Funding - A place to put your donate link, such as Patreon, PayPal, Buymeacoffee or donate page right in the feed for apps to show.
    And more!

    Why is Podcasting 2.0 important?


    It allows for innovation in the podcast industry
    It helps keep podcasting a free and open standard for the open web
    It offers alternative funding for shows thorough V4V
    Read more here



    Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
    The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
    Fill out our listener survey at surveys.blubrry.com/podcastinsider


    Schedule a one-on-one with Todd (hosting customers only). Email [email protected]
    Schedule a tech checkup with Mike (hosting customers only). Email [email protected]
    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    Our mailing address:
    Blubrry – MacKenzie
    150 E. Campus View Blvd. #180
    Columbus, Ohio 43235
    25 min
  • Writing Podcast Show Notes – PCI 334
    As we continue getting back to the basics of podcasting, on today’s Podcast Insider we explore the value of -- and offer tips for -- show notes.

    We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
    Today’s Hosts: Todd Cochrane and MacKenzie Bennett
    Show notes describe your podcast: They are a quick synopsis of what your episode covers. Posted with your episode on your website, they show up in podcast apps (that is if you don’t change the app summary).

    Include relevant links: They should offer access to the resources mentioned in the show and expand on the topics you’ve discussed.

    A good place for a plug: The notes can also include info on upcoming episodes, events, merch, etc.

    An SEO savior: Most podcasters leave a lot to be desired when including additional information or sources they mention in their episodes. Yet, you can show up in search results for your topic when you use keywords appropriately, write enough (word count) and properly title your episode.

    Use templates; save time: We use templates for our podcast show notes to save us time each episode. We’ve even created show notepads for fans of pen and paper. Apps handle HTML and links differently, but most often utilize links nowadays, making it easy for listeners.

    Get help: If you’re unfamiliar with or uncomfortable writing, there are resources to help — whether on a regular basis or the first few times. Virtual assistants, launch partners (such as Pro-Production) and similar features are a great way to get a feel for what you want for your show.

    Including show notes summarizes your content, allows listeners to get the most out of your episode, benefits any ads/sponsorships you have and, overall, brings your audience back to wherever you’d like them to visit.

    Show notes are something you must do each episode to advance your show. Although sometimes cumbersome, if you to use them to the best of their ability, it does get easier and offers a great ROI of your time.

    ________________

    Show notes are the description of your episode, posted on your website and shown in podcast apps (that is if you don’t change the app summary). They contain relevant links and information to the episode, upcoming episodes, events, merch, etc. We’ve been using them for our show every episode since the beginning back in 2008 or so.

    Show notes can be an SEO savior for podcasters. To be frank, most podcasters don’t do show notes justice and leave a lot to be desired with the additional information or sources they’re mentioning. Show notes are a really great way to gain new listeners overall but also for specific episodes. You can show up in search results for your topic when you use keywords appropriately, write enough (word count) and properly title your episode.

    We use a template for our show notes and it saves us time each and every episode. We’ve even created show notepads for those that are fans of pen and paper. Apps handle HTML and links differently, but most often utilize links nowadays making it easy for listeners.

    Regularly using show notes assists listeners get the most out of your content, is great and useful for any ads/sponsorships you have, and overall bringing your audience back to wherever you’d like them to visit.

    If you’re unfamiliar with or uncomfortable writing, this is also something that someone can help you with - whether that is on a regular basis or just the first few times. Virtual assistants, launch partners, etc. are a great way to get a feel for what you want for your show. You have to do show notes each episode if you want to use them to the best of their abilit...
    27 min

About Podcast Insider

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Blubrry’s official podcast where we talk about the podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

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