Podcast Insider

We've got lots to talk about with podcast statistics, new deals, such as Sound Exchange, and confirmations from Podcast Movement. We start the episode with a fantastic interview from Lorna, and close it with Todd and Mike joined by Barry Kantz, General Counsel and CFO of RawVoice/Blubrry. If you haven't taken a look at the Blubrry site in a while, take a minute to review the changes we've made recently.

Thanks for joining us on this episode of Podcast Insider.

Interview:

Lorna Bremner - Closure Optional

Podcasting News

Apple transcripts (in IOS13 beta): It seems they're active at the moment!

Google making big changes for podcasts

Spotify: Making it easier for you to manage your show listing within their platform.

SoundExchange and SourceAudio: New deal for licensed music in podcasts.

Best Practices

The Blubrry way is the Google way! Talks from Podcast Movement confirm our way of podcasting.

Blubrry News

Homepage and directory: Blubrry.com changes continuing to take shape.

New service coming soon: Network Plugin / Newly Redesigned TechPodcasts.com

RODECASTER Pro contest at Podcast Movement was a success, our winner has already received their gift. Thanks for everyone for participating.

Blubrry Support

You must publish an episode before submitting to directories. The first rule in getting on a podcast directory or app is to HAVE A PODCAST -- posted, public and ready to go. (no coming soon mode or private posts)

Stats: there is a delay between when you post an episode and when it will show in the stats.  It takes time for us to process the data and report it to you.

Promo code INSIDER for a free month at Blubrry.com

Contact Us:

From the show floor at Podcast Movement 2019, Todd and Mike go over some of the news and happenings at this years show in Orlando Florida.

This episode does not follow our normal format.  Next week, we will go over more of the news from the show and how this will matter to you and your show.

Mike interviewed PJ Ewing from the Bee's Knees Podcast and X10 Therapy about how they are using podcasting to build business and how PJ has fallen in love with podcasting.

With only a few days left until Podcast Movement we're getting antsy to head to Orlando. Before that, we've got lots to talk about in podcasting. The Podcast Awards, hosted by Todd, is announcing the nominees this weekend, iHeart is translating shows and Entercom bought up two podcast companies. We also discuss files names, specifically best practices and how to not cause an issue for yourself and your podcast. Lastly, we ask that you please be kind and patient to tech support. Again, we'll be at Podcast Movement next week and we want to see you so, stop by booth #114 to record a promo -- maybe you'll win a RODEcaster Pro -- and ask your podcasting questions at our help desk.

Thanks for joining us on this episode of Podcast Insider.

Interview:

Jeremy Bassetti, All Over the Place Podcast

Twitter: @jeremybassetti

Podcasting News

Podcast Awards nominees announcement on the 10th

iHeart translating shows into six languages

Recent acquisitions: Entercom buys 2 podcast companies

Free podcast hosting comes at a price: Ads you may not want, and no revenue share.

Best Practices

File names: your media file names do nothing for SEO so simple is better.

No spaces or symbols

Just letters, numbers, dashes (-) or underscores (_)

Do not start the file name with anything but a number or letter

Do not end the file name with anything but a number or letter

Shorter is better

Unique file names (Numbers or dates work for that)

This show uses the naming convention with the date. Example, this show’s file name is PCI-2019-08-08.mp3

Mike's show, Podcast Help Desk, uses an even simpler one. PHD123.mp3. The number represents the episode number, to keep the names unique.

Blubrry News

Podcast Movement next week! Use this link to get 10% off your ticket.

Mike: 11:30 on Wednesday, Podcast Distribution. on the solutions stage.

Panel: Help us Help You: MacKenzie, Mike, Dave Jackson, Shannon Martin at 1:30pm Wednesday.

Todd: 10:15 on Thursday, the 15th State of Podcasting

Todd: 11:30 on Thursday, Ads: Delivery and Engagement Beyond the Numbers

Todd and Rob Greenlee and guests 4:15 on Thursday: New Media Show Live

Advanced Stats are now available for purchase. $5 add-on to hosting.

More to come to advanced stats soon... Play Tracking on the Blubrry player

Deezer will be available via Blubrry next week

Blubrry Support

Security Plugins or add-ons for WordPress: Some of them can block things like APPLE. If your feed checks out in CastFeedValidator.com but Apple says they can’t read your feed, then likely you have a firewall or security plugin that is blocking Apple. The user agent for Apple starts with CFNetworks and their IP addresses all start with 17.xxx.xxx.xxx. So, if you are having that issue, check with your web host that you are not blocking those things. Another possible work-around for that would be to use PodcastMirror.com (a free service by Blubrry).

Be nice to tech support

Our guest Lee Rammy has a podcast on the happenings where he lives, Ramsbottom. Todd discusses his show and then catches up on podcasting news and best practices with Mike. We've got quite a bit updating with Blubrry at the moment, including a second recent release of PowerPress and our dynamic advertising insertion system is available for podcasters.

We're coming to close to Podcast Movement and tell you just what we have planned this time around, our 6th time attending. Thanks for joining us on this episode of Podcast Insider.

 

Interview:

Lee Ball - This is Rammy

Podcasting News:

Spotify earnings: underperformance in Q2

Stitcher is hiring: Partner Success Director

Best Practices:

Show intros should include: Who you are, where they can find you, whats on the show today, subscribe options.

Blubrry News

Podcast Movement - We can't wait to get there, use this link to get 10% off your ticket.

Podcasting Help Desk and Recording Promo Content: Don't miss the opportunity to record a promo for your show and win a RODEcaster. And of course ask Mike all your podcasting questions.

Dynamic Advertising Insertion: Full Ad Insertion has been released!

PowerPress Update: Yep, we put out a new version after our main release. Minor change, but go ahead and update please!

Spotify Stats and Pass Through: In the near future Spotify stats will be counted exactly like all other podcast apps in stats.

Blubrry Support

Blubrry Directory URLs: We can't change them. They're irrevocably tied to your stats and hosting folder. The only way to change it is to start over. We'll help in every way possible, but we will try to talk you out of it first :)

Blubrry Publisher to WordPress and PowerPress: Upgrading is easy; we can move you over without any feed issues.

Coming at you from the Convo By Design podcast studio at Blubrry's Columbus, Ohio office.

Promo code INSIDER for a free month at Blubrry.com

Contact Us:

Significant changes coming from Apple this time around. Categories are changing and that includes throwing some out, adding new ones and a bit of consolidating. Podcasters don't need to worry, Blubrry has it all taken care of on their end. But stick around for suggestions on what to do if a new category would be in your best interest.

More than that, PowerPress was updated again for this category change and some other cool features. They chat about other podcasting news, and have an extraordinary interview with Kami Guildner you don't want to miss. Thanks for joining us on this episode of Podcast Insider.

 

Interview:

Kami Guildner - Extraordinary Women Radio

Podcasting News

Apple Podcast Categories changing soon. Apple has disabled categories for now while they make the change. Angelo explains the new categories here.

A partner of ours launched on Android Auto and Samsung - Audioburst

Calling all Trekkies! The Official Star Trek Podcast (Yeah!)

Best Practices

What link should you share on social for your episode? The link to YOUR website!

Blubrry News

Blubrry platform (publisher) has been updated for the new Apple Categories

PowerPress has been updated recently. New Categories, Multi-account login and Websub. PowerPress version 7.5.1 was released on 7/23/19.

At long last, advertising insertion. See the demo here: https://youtu.be/RvOit1UZRzc

Blubrry Support

Feed Limit settings: only 10 episodes in the feed.

Podcast migration to Blubrry... but from who?

Recreating the RSS feed on PowerPress (use import podcast)

Migrate the media (also within PowerPress)

Once that is done, do the 301 redirect. Try to leave this in place for 30 days if you can.

Also, set the “iTunes new feed URL” tag (in PowerPress settings > Apple Tab) to your new PowerPress based RSS feed.

Publish from PowerPress/WordPress for any new episodes.

** The idea is to move in such a way that NOBODY knows you moved.

Promo code INSIDER for a free month at Blubrry.com

Contact Us:

The Distiller Podcast

Welcome to the New Podcast Insider!

Interview this week with Brandon Dawson from  The Distiller Podcast.

Contact US:

(we make it easy that way :) )

Podcasting News

Apple may fund some original podcasts

One Star Reviews - Irritating but no effect

Very very very exciting announcement coming next week in regards to music.  STAND BY!

Best Practices

Do not take a break in fhe first 2 years of your show. Listen to the show for why this is a good idea.

Blubrry News

Ad insertion

New PowerPress with NEW Apple Categories, Websub, and Multi-account login. PP7.5

New Partner StagePass

 

Use the promo code INSIDER for a free month of anything we sell at Blubrry.com.  Thanks for listening to the show!

Interview Brandon Dawson - The Distiller Podcast

 

Blubrry Support Topics

Choices - We give you choices!     Your own WordPress? (A free WordPress or Deluxe WordPress that we host) Or no WordPress.  We can help you know  the difference.

PPS Deluxe domain mapping.

Just a short announcement.

PowerPress Podcast and Your Podcast by Blubrry are now combined into Podcast Insider.  (found at PodcastInsider.com).

If you were subscribed to one or the other, you do not need to do anything continue to get the new show.  If you were subscribed to BOTH shows, you can remove one of them as they are both the same feed now.

You may notice some episdoes you have never seen or heard before.  That is because of the combining of the 2 feeds.  Feel free to listen to them or ignore them as you see fit :)

We will have the first official episode of Podcast Insider on Friday!

Music in podcasting; there are many questions out there regarding the legality and capabilities, we’re here to clear that up. A knowledgable and experienced podcaster looked into who is the fastest media host in podcast and shared their findings. PowerPress 7.5 is coming soon and the original Podcast Awards are coming soon. Guest host, Barry Kantz, CFO and General Counsel for RawVoice / Blubrry.

 

 

 

 

News:

Daniel J. Lewis, from the Audacity to Podcast, has done a very technical review, article and research about who is the fastest podcast media host. (Spoiler, Blubrry tied for 1st place!). Also, some very interesting facts about stats for some hosts.

PowerPress 7.5 (coming soon) will support WebSub, which does instant updating of Google Podcasts and others, and Multi Blubrry hosting accounts. This is good for people that want more than one podcast feed coming from their site.

The original podcast awards show: People’s Choice Podcast Awards nominations are open.

Topics:

Do you want to use music in your podcasts? Barry, the Master of Fine Print, received a call from a Blubrry customer asking about the legalities of starting a music podcast. This question comes up from time-to-time so Barry explains the ins-and-outs of using music in your show.

Support:

If you do not see your latest episode in apps or directories, make sure its in your RSS feed first.

Mike’s Publishing Checklist:

Publish episode (see: youtu.be/MRqsylR1uXw)

Clear the cache on your website (how to do that or if you need to do that varies with where you are hosting your site and what caching plugin you may or may not have)

Check feed on CastFeedValidator.com to make sure nothing went wrong and to make sure the episode made the RSS feed.

Check your favorite podcast app to see that you got the new episode. (YES, subscribe to your own show!)

Relax

Changes coming soon to this podcast. Todd and Mike talk about the changes coming for Your Podcast and PowerPress Podcast (but not telling you the new name yet!). Also, Triton Digital buys Omny Studio and Castbox plays within Waze app.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 

News:

This podcast is changing – soon! Stay subscribed though.

If you are a Blubrry user and want to be interviewed for the new podcast, contact Todd or Mike.

New buy: Triton Digital bought Omny Studio

Car Dashboards: Castbox plays within Waze App

Topics:

Ads between podcasts in an app. What do you think about this?  (Spotify and others)

Spotify player caution: plays in the Spotify player might not count in your Blubrry stats due to a caching issues (in most cases).

Ad Injection coming: July 8th beta testers needed. Contact [email protected] if you are interested.

PowerPress update has important updates. If you use PowerPress, UPDATE!

Support:

Upload limits for Blubrry hosting.

mp3 Encoding. File size is related to bitrate; 128kbps is 1mb per minute, 64kbps is 1/2mb per minute. More than 128 is likely wasting space and bandwidth for you and your listeners.

Subscribe links in PowerPress. Why doesn’t my “Apple Podcasts” link show up right away? (hint: you have to put your Apple Listing link in the destinations tab of PowerPress Settings)

Keeping it simple. Giving all the apps only one choice in your tags ensures your notes looks the same (as much as it can be) on all apps. Trying to do different things for different platforms is going to drive you nuts. RSS is a standard and different tags for the same thing gives Apps and directories a choice. Some will take one and some will take the other.

To ask questions or to comment on the show, you can contact Todd or Mike here: [email protected].

Did you know that in 2018 podcasting was responsible for $479 million in revenue? The podcasting industry is predicted to break the billion mark in 2021, and in this episode MacKenzie discusses podcasting future valuations overall. The episode starts with a quick recap on Apple changes; nothing to worry about, this is an Apple years in the making. MacKenzie discusses advertising and how the entire industry needs to try something a bit more creative to continue growth if they'll make it to the billion dollar valuation. Lastly, if you don't have a trailer for your podcast, you might be missing out on potential new listeners. Stick around to the end to catch the latest podcast MacKenzie was a guest on.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

Apple Podcast Categories

Apple Kills iTunes: Details on what this means for podcasters.

Your Podcast: Todd and Mike discuss details the upcoming Apple changes.

Podcasters Concerned About Money in Podcasting

Ads Could Limit Podcast Revenue

Include a Trailer for Your Podcast: Data to back it up?

Women in Tech: MacKenzie as a guest on Espree Devora's show.