Podcast Insider

Thanks to Blubrry team member, Shawn Thorpe, for being on the show today. Last episode he provided a PowerPress tip and we talk about another important PowerPress clarification this week. Todd and Mike will be going to NAB, the National Association of Broadcasters, this week April 24-28. Todd will be on a panel about podcasting and radio, and Mike will be enjoying the show. This means he'll also be unavailable for phone support, but email will still be up and running. We also briefly discuss the changes from iTunes Podcasts to Apple Podcasts. Thanks for listening and subscribe to the show!

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Show Notes:

* NAB Panel: Today in Podcasting - A Radio Station's Guide to Metrics, Reach, Distribution, and Monetization

* Import Your Show Into PowerPress

* Todd Twitter - @geeknews

* Mike Twitter - @mgdell

* Shawn Twitter - @shawno

* MacKenzie Twitter - @mackenzieb6

Michael Harren, composer, performer and -- most importantly for this show -- podcaster is this week's guest on the PowerPress Podcast. MacKenzie and Michael discuss the big release of S-Town, his show MikeyPod and Vanitycasting. If you aren't familiar with the latest NPR show that broke records or know the term Vanitycasting, you'll get an overview of both in the show.

Michael has been podcasting for more than a decade and tells his story of how his show has evolved over time just as he has. It's a great episode discussing the possibilities of podcasting. Stay tuned for the PowerPress tip at the end of the episode as well. Thanks for listening!

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Show notes:

S-Town and Binge Listening

Michael Harren - MikeyPod

Don't Waste Time Vanitycasting - Check out the Family Guy clip at the end

PowerPress Tip segment music via Matthew Sams - thanks!

Mike Dell of the Blubrry team joins MacKenzie on the PowerPress Podcast to discuss the 2017 Infinite Dial Report, an annual study released by Edison Research and Triton Digital that shows the latest information on digital media consumer behavior. Mike and MacKenzie chat about a certain statistic that stands out this year that you'll for sure want to know about.

They also discuss the new Blubrry show, Your Podcast featuring Mike and Todd Cochrane, RawVoice and Blubrry CEO. The show focuses on how your podcast should be in your control -- tune in to learn more.

Lastly, CIO Angelo Mandato stopped by to talk about the difference between web and podcasting SEO, specifically in PowerPress.

Quick note -- We will be changing our release day after this episode to Mondays. Look for PowerPress Podcast episode 42 on Monday, April 10.

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Show notes:

* Study: The Podcast Market Is Growing But Still Has One Big Problem

* Infinite Dial - Edison Research Results

* Blubrry Twitter

* Email MacKenzie

Big thanks to Michael Arias for being our guest on this week's episode of The PowerPress Podcast with MacKenzie. Michael's show The Dental Marketer is only six months old, but he's already seeing ways to profit. We talk about new opportunities that arise -- personal and professional -- and learn how Michael found his niche and discovered how passionate he is about podcasting. After talking about his show, MacKenzie and Michael discuss live podcasts and how they're gaining in popularity. Thanks for listening and please subscribe!

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Show notes:

How to Produce Podcasts That Create Innovative New Opportunities

The Dental Marketer

-Twitter

-Facebook

-Instagram

Live Podcasts

Blubrry Twitter

Email MacKenzie

Episode 39 of the PowerPress Podcast is here. In this episode, MacKenzie speaks with Chris Savage of the Eclectablog about the podcast he co-hosts, The Sit and Spin Room with LOLGOP & Eclectablog. A political podcast, Chris and Jason decided to start the show right before the 2016 U.S. presidential election and have now reached episode 20. They discuss why it's important when doing a podcast on politics to be flexible and have ideas on how to deal with the unpredictable. Thank you Daniel J. Lewis for the blog post on how to deal with life's twists and turns when it comes to your podcast.

MacKenzie and Chris end the show by talking about how to become renowned as an expert in your field by way of being a podcast guest or host. Thanks for listening and please subscribe!

Fan of PowerPress? Please leave us a review, here!

Show notes:

How to Continue Podcasting When Your Life Is Unpredictable - Daniel Lewis

Eclectablog - The Sit and Spin with LOLGOP & Eclectablog

The New Expert Platform: Using Podcast Interviews for Thought Leadership Marketing

If you've ever felt like you needed to transform your life or needed a little more balance, specifically if you're a mom, this week's PowerPress Podcast guest Rhonda Cimorelli can help you. Before Rhonda and MacKenzie chat about her show, they go over some mistakes podcasters make and, most importantly, how to avoid them. Rhonda has loads of experience and, as a certified life transformation coach, she is helping "momprenuers" and others create a more balanced work and family life. At the end of the show they talk about the new podcast, S-Town being released by the This American Life and Serial team. The team claims to have a new podcasting format, so storytellers, tune in. Thanks for listening and please subscribe!

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Show notes:

Common Podcasting Mistakes

A Balanced Life For You - Rhonda Cimorelli

Serial Creates S-Town

Blubrry Twitter

Blubrry is Hiring!!

Webinar: PowerPress Setup Wed, 2/15 7PM EST

If you haven't discovered David Pollock's podcast, The 10 Minute Marketer, now is a great time to start listening. He's this week's guest on the PowerPress Podcast and had lots to say about Blubrry, PowerPress and some best practices for new podcasters. MacKenzie and David discuss what type of equipment a new podcaster should get - and what you shouldn't do when buying any. After working in radio David transitioned into podcasting and realized what he was missing out on by taking control of his brand. They end the show talking about reviewing podcasts and sharing your favorite episodes with others. Thanks for listening and please subscribe!

PowerPress SEO Tip:

For example, you can make your blog post title optimized for web SEO by excluding your episode number, but on the new feed episode title allows you to expand on keywords that help with iTunes search. One thing to keep in mind is that iTunes only indexes (their search) your episode and program titles, not show notes.

In the PowerPress menu, select 'Podcasting SEO'

Select the first option, under section 'Episode Titles,' select the first option, 'Feed episode title replaces post title.'

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Show notes:

How Much Should I Spend on Podcast Equipment?

Rolls Pro Switch - Couch Machine

Blues Brothers - Sold it for a microphone

The 10 Minute Marketer - David Pollock

The Pod People - Paste Magazine

10 Podcasts from the Pod People: Peace, Love, and Understanding in Our Post-Inaugural Times

Katie Ward, the host of The Enthusiasm Enthusiast joins MacKenzie on the PowerPress Podcast. Blubrry is based in Columbus, Ohio and they discuss a well-known show that also comes from the area. As they discuss Katie's show, it becomes apparent how important particular topics are to some in the new year and you can learn more about those on her feminist, passion driven show. She was even nice enough to give her review of Blurry's Post to Social feature. They end the show chatting about different uses of podcasts, inspired from an article that described a woman making a podcast as her thesis for her Master's. Please subscribe to the show and thanks for listening! And as a big fan of all things spooky, MacKenzie wishes you a happy Friday the 13th.

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Popular Columbus based podcast

The One You Feed

The Enthusiasm Enthusiast

She Source

Thesis as a podcast, not a paper

6Pod4 - Podcast in Columbus

Email MacKenzie

Blubrry twitter

Happy New Year! Well, maybe a day early. MacKenzie, Todd, and Mike discuss significant changes and updates that happened in PowerPress in 2016. What features came out, changed, what was added to Blubrry, and their favorite projects to work on. A busy year ahead is coming, but MacKenzie is happy to see the year come to a close. PowerPress is going to look a much different come the next release. We're working on that and hope to make it a smooth transition for everyone, so if you'd like to beta test when the time comes, please let us know. To get the details on all of the changes we made this year, head over to WordPress. Stick around for a new episode release on Friday, Jan 13th. Thanks for listening!

Fan of PowerPress? Leave us a review, here!

Show notes:

PowerPress Changes

Podcast2Radio

Post to Social

Blubrry end of the year newsletter

Email MacKenzie

Email Todd

What type of audience is your podcast reaching? You know you're reaching the correct audience based on your topic and niche, but what about the diversity of the types of people listening to the show? Dave Lee from Waves of Tech from the Modern Life Podcast Network talks with MacKenzie about the issue of diversity in podcasting. They discuss multiple points brought up in an article on NewStatesman and how we can all do better to be aware of what is going on, outside of our bubble. To get the episode started MacKenzie and Dave chat about steps to sustain your podcast and a chronicle about internet connections. Thanks again to Dave for sharing his insight on the show Waves of Tech and what they've accomplished the past ten years. Thanks for listening and please subscribe!

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Show notes:

7 Steps to Creating and Sustaining a Brand-Centric Podcast

Waves of Tech - Dave Lee

How Can We Solve Podcasting's Diversity Problem?

Email MacKenzie

Blubrry Twitter