About this episode:

In this strategy-rich conversation, Cate Stillman is joined by Chloe Williamson, senior campaign manager at Interview Valet and specialist in podcast interview marketing for wellness professionals. Chloe brings deep insight into how healers, coaches, and practitioners can grow their influence, expand their reach, and attract aligned clients simply by sharing their expertise on other people's podcasts.

With years of experience booking authors, wellness pros, and thought leaders on top-ranked shows, Chloe explains the real mechanics behind podcast visibility: why long-form conversations convert better than social media, how to position your message so you stand out to hosts, and what wellness pros need to understand before hiring an agency or pitching themselves.

Together, Cate and Chloe break down how podcast interviews function as a scalable, sustainable marketing engine—especially for wellness professionals who want authority, trust, and meaningful relationships with potential clients.

Key Takeaways:

Podcasting as Authority-Building Podcast interviews create instant credibility by letting people hear your story, values, and expertise in a deeper, more human format than typical online content.

Thought Leadership Over Algorithms Unlike short-form platforms, podcasts let you speak to highly aligned audiences who already want meaningful transformation—making lead quality dramatically higher.

The Right Message Matters More Than Big Shows Chloe explains how niche, mission-aligned podcasts often outperform large shows when it comes to conversions and connection.

Strategic Positioning Gets You Booked Wellness pros often pitch from the wrong angle. Chloe outlines the messaging, transformation story, and clarity needed to stand out to podcast hosts.

Long-Game Marketing That Compounds When repurposed correctly, one interview becomes months of content—expanding visibility, SEO, and brand assets.

Aligned Client Attraction Podcast listeners make decisions based on resonance, not pressure—leading to clients who are more committed, more prepared, and more invested.

Resources:

• Chloe Williamson's Website: www.interviewvalet.com/chloe
• Wellness Pro Academy → https://wellnesspro.academy
• Yogahealer → https://www.yogahealer.com
• Cate's Books → Uninflamed • Body Thrive • Master of You • Primal Habits

About Cate Stillman:

Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. For over 20 years, she's guided wellness professionals and conscious leaders toward deeper purpose, greater freedom, and regenerative growth—both personally and professionally.

Tune in and Reflect:

If you shared your message on 10 aligned podcasts this year—how would your business and visibility change?