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Ever wonder if your podcast title is helping or hurting your discoverability? We unpack a fascinating case study of "Booked on Planning" – a podcast about city planning that highlights the tension between creative naming and searchability. As one listener aptly notes: "What are people typing in trying to find your show?" This question alone could transform your approach to podcast branding.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

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Mentioned In This Episode

School of Podcasting
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Podpage
http://www.trypodpage.com

Home Gadget Geeks
https://www.homegadgegeeks.com

One Minute Blog
https://shaan.beehiiv.com/p/one-minute-blog-how-to-win-podcasting-in-2025

The Audience Is Listening - Book By Tom Webster
https://geni.us/tomwebsterbook

Speaking opportunities and media appearances represent powerful pathways to podcast growth, but they don't happen by accident. We explore practical strategies for securing these opportunities, including when to consider hiring a publicist and how thorough preparation creates the foundation for authentic, engaging presentations. As one host emphasizes: "When you're overprepared, it allows you to be spontaneous and still be authentic."

For new podcasters pursuing those crucial first 100 downloads, we share actionable guerrilla marketing tactics that don't require massive budgets – from strategic business card placement to creating QR codes for in-person events. Yet we also challenge the metrics-obsessed mindset: "I wanted individuals who get real value out of this...the quality m

Featured Supporters: Jill and Alison from the Keep the Flame Alive Podcast.
The podcast for fans of the Olympics and Paralympics at flamealivepod.com

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