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Ash and Kane review an episode of The Leeds Business Podcast. They provide a walk-through of the episode and reveal what works well but also talk about what they would improve on and change to give it the best chance of success.

KEY TAKEAWAYS

The name is informative but niche enough.

The artwork is bold and clear.

For SEO reasons a long host bio is good and this has been done effectively.

Phil asks good questions and actively listens.

The intro incorporates a clip from the middle section of the podcast which works well.

Although it was a virtual interview, the quality was good. The side-by-side view might have made it more engaging as the guest spoke so much.

Generally, if you are doing multiple-part episodes, it’s best to release them close together.

If you are using clips, they need to be short and engage immediately, they don’t have to have full context, they should be sound bites.

If you are using a photo of the guest in your thumbnail, it’s important to have their headshot cut out, to look professional and to give a much better overall thumbnail.

A thumbnail can be an opportunity to have a second title if you can do it well.

Try to keep both links and the call to action to a minimum.

The volume of clips should come from the amount, not the length.

Interviewing clients is something you can do in place of constantly repeating a call to action. It’s more organic and also builds trust with your audience.

BEST MOMENTS

“Negative feedback doesn’t mean you’re a piece of shit”

“He also didn’t interrupt at all, he let them speak”

“Big fan of that fair trade call to action”

“Those little elements that make you think what does that relate to, are a good thing”

“Everything was good, just too long”

“Which is your opportunity to have a second title”

VALUABLE RESOURCES

The Leeds Business Podcast Carrie Rose Interviews:

The rise and rise of Rise at Seven - with Carrie Rose, Founder & CEO

https://podcasts.apple.com/gb/podcast/carrie-rose-founder-rise-at-seven-the-rise-and-rise/id1695413291?i=1000643622700

https://www.youtube.com/watch?v=SlIgfsi0KWA

Scaling Rise At Seven - Carrie Rose, Founder & CEO

https://podcasts.apple.com/gb/podcast/carrie-rose-founder-rise-at-seven-the-growth/id1695413291?i=1000644445560

https://www.youtube.com/watch?v=BuL0npYVzpg

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

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