We talk to Ride Sheffield, the winners of the Best Community Initiative Award in the Singletrack Reader Awards, sponsored by Kona.

We wanted the Best Community Initiative Award to be about people, and to go to the project, campaign or other initiative that’s helping build our community. Ride Sheffield’s ‘Be Nice Say Hi’ campaign is one that’s spread nationwide and is well deserving of recognition. What’s more, Ride Sheffield is one of the most successful and well established trails advocacy groups in the UK, and its Be Nice Say Hi campaign has become an integral part of UK MTB culture, almost universally recognised as the first step towards shared trail harmony. We chat to them about winning the award, and what’s to come next in their work.