Bruce McCarthy was the president of the Boston Product Management Association, is the founder of consultancy Product Culture and co-wrote the book on roadmapping, Product Roadmaps Relaunched.  He joined us live at the Mind the Product Leadership Forum to chat about how he builds his own roadmaps, prioritisation, product vision, OKRs and quite a bit more.

Quote of the Episode

A really good roadmap is a story about the future – and why it’s going to be awesome for everyone involved.

Listen if you’d like to learn more about:

* Prioritisation – and why scorecarding is Bruce’s favourite method

* The art and science of product management

* Owning your product vision

* The biggest mistake people make on roadmaps

* Roadmaps vs release plans

* OKRs v roadmaps

Links mentioned in this episode:

* Interested in the book Bruce co-wrote, Product Roadmaps Relaunched? Check it out at  O’Reilly / Amazon US / Amazon UK

* Bruce’s consultancy, Product Culture. Sign up for his nano-letter, One Thing, and find out if he’s got an event near you.

Hosts

The Product Experience is hosted by Lily Smith and Randy Silver.

Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank in Bristol, the Product Managers’ meetup with regular events and talks on Product now with 800+ members and growing. This year Lily will be launching ProductCamp in Bristol and she joins the MTP team as co-host of  The Product Experience podcast.

A recovering music journalist and editor, Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media & entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. He’s also spoken at Mind the Product Engage (Hamburg), at a number of ProductTanks (London, Zurich, Manchester, Birmingham, Bristol, Oxford,  & Brighton… so far!) and at conferences across the US and Europe.

Music

Our theme music is from Hamburg-based Pau, featuring ProductTank Hamburg’s own Arne Kittler on bass. Listen to more on their Facebook page

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