Podcast Theory

Podcast advertisements have become a substantial vehicle for brands to reach consumers. It's been proven that 75% of podcast listeners not only pay attention to ads they hear on podcasts, but respond to calls to action after hearing them (according to Wordstream). This is extremely powerful. And if your podcast has a large audience, it could serve as the perfect platform for brands of all shapes and sizes to showcase their wares.

On Episode 41 of Pod Theory, I'm going to show you four ways you can works ads into your podcast so listeners hear them. If you land an advertiser, you want to ensure their ads are effective, your audience is engaging with them, and they serve the purpose of getting the advertiser new customers so they continue to do business with you. For this to happen, you want to make sure your ad is placed where listeners won't skip passed it.

I structured this episode a bit differently than past episodes of Pod Theory. To give you examples of how these four tactics work, I used actual ads that I've created so you get a feel for how it works. Whether you score a big ticket advertiser or exchange ad space with another podcast, getting the most traction from the ad content will help everyone in the long run.

What's your all-time favorite podcast ad? Connect with me on Twitter and fill me in. I'll tell you mine there, too.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Having a guest on your podcast is a big deal. It may seem like a common thing because guests appear on podcasts all the time. But there are many layers to the guest-host-producer dynamic that will not only help you build kick-ass content for your podcast, but build relationships that allow you to expand your network and, if you play your cards right, grow your upcoming guest list exponentially.

Episode 40 of Pod Theory is all about how to communicate with guests. I take this initiative very seriously, both for my podcasts, as well as my client's podcasts that I help produce. I want to ensure that any guest that's set to appear on a podcast I'm connected to feels welcome, feels appreciated, and has a clear understanding of what their role will be in the production of their episode.

In this episode, I break down my approach in detail so you can apply the same initiatives to your guest recruitment. Establishing strong communication with your guest from your very first interaction will pave the road for everything to go smoothly, from pre-interview all the way through episode publication and beyond.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

There are several advantages to creating blog posts for your podcast episodes. It gives your current listeners an alternative way to connect with your show and helps potential listeners discover you on a platform outside of their favorite podcast app. Additionally, it allows you to repurpose content used to prepare for your podcast and amplifies your podcast's chances of ranking better on search engines.

Your blog post can serve as a hub for your current episode, featuring expanded show notes, an embedding of your recording, and any additional content you created for your show, such as imagery, slides, webinars, or videos.

In Episode 39, I zero in on why blog posts provide a major boost in exposure for your podcast. You'll learn why you should take this extra step and produce a post for every episode you do, as well as what your posts should include (which I kinda just spilled in paragraph two of this show summary. Oh well, listen anyway!).


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Mindset is everything. It literally makes or breaks anything you do. A positive mindset and a belief that what you're about to embark upon will result in a great outcome will do just that. Likewise, a negative mindset and a belief that things are going to blow up in your face will do just that as well. That's the power your mind has.

Like everything else, the mindset you bring to your podcast is critical to how your production unfolds, how positive your end results are, and how consistent you remain in your mission to build your show into a content machine over time.

In Episode 38 of Pod Theory, I take a hard look at the podcast mindset and why it's such a critical aspect of your podcasting journey. I cover why a negative mindset can ruin your production, how a positive mindset will manifest itself into a show everyone wants to hear, and why you need to find the positives in every situation with your show...even if something doesn't go the way you planned. I may even bring a couple golf analogies into the conversation. Hit the play button now to find out.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

When considering the content structure for your podcast, two big categories typically come into play:

1) Evergreen content, which is content that will hold value long after you publish it
2) Current content, which is content that covers current news, events, and happenings

Which one of these structures is best? I'm going to break down both and help you make that decision in Episode 37 of Pod Theory.

Both approaches offer a great way to reach your audience, but require the right amount of dedication and preparation to achieve. This episode provides pros and cons to both approaches and will help you determine which way is best for you to proceed with building your podcast's content structure.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Music is a major part of life. It inspires, it energizes, it consoles, it entertains.

Music adds character to your podcast and helps makes your production even more fun to listen to. How powerful would it be if your catchy theme song gets stuck inside someone's head and they hum it all day long? They'll be coming back to your podcast the second they get the chance!

In Episode 36 of Pod Theory, I'm going to share three websites that provide incredible music options for use on your podcast. Your choices will span thousands of options in numerous genres, all but guaranteeing you'll find the perfect song to fit your show. And, the best part? All of this music is legal for you to use! Using copyrighted music is a big no-no, and I'll get into why you want to avoid this pitfall at all costs on today's show, too.

RESOURCE LINKS MENTIONED:

Spotify News: Spotify Launches New Audio Experience Combining Music and Talk Content
From Buzzsprout: 7 Best Places to Get Free Music For Your Podcast [2020]



Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Promoting your podcast is something you'll be doing for the life of your show. Even if you grow an audience of hundreds of thousands, or even millions, of people downloading each episode you produce, you don't want to slow down your promotional train. You want your podcast to become a household name. And what do all household names do to earn that moniker? Advertise, advertise, advertise.

To keep your promotional strategy fun and creative, it's important to think outside the box and do some things that will help your podcast stand out. You have plenty of platforms at your disposal to show the world what you have to offer. But it never hurts to go beyond the standard initiatives and do something that helps your podcast pop.

In Episode 35 of Pod Theory, I'm going to share three time-tested, effective, go-to promotional ideas that you can implement IMMEDIATELY to help your podcast grow. These ideas aren't brand new, but they've been used by brands for years to spread their message. If you implement them correctly, they'll add a whole new layer of excellence to your podcast!


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Podcasting is a very worthwhile endeavor. With so many ears now affixed on this medium, spreading your brand message to a wide fan base has become an integral part of content strategies for organizations large and small.

That said, running a successful podcast is hard work. It requires dedication, planning, and discipline to produce new episodes on a consistent schedule. Like anything else, the gains you earn from your podcast will be a direct result of the work you put in. But many podcasts fail because those behind it simply don't know the workload that comes with it. Or...they're too proud to ask for assistance.

If you've committed to building a successful podcast, but need some help with certain aspects to ensure it takes off, this episode is for you. In Episode 34 of Pod Theory, I'm going to provide some thoughts on when it makes sense for you to outsource your podcast initiatives. From production to marketing to promotion, there are ways to help you maximize your time and get the most from your podcast. Today's session will provide some clarity for your efforts.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Launching a podcast for your brand puts you in a great position to establish authority, provide solutions to your listener's problems, and communicate with your audience in a fun, innovative way. Plus, with brands just now starting to get into podcasting, establishing your show in the podcast space today puts you ahead of the curve and will set you up for long-term success when more companies eventually hop on the bandwagon.

When building your podcast, it's imperative that you look at all aspects of your show and determine the best way to craft your content. Your podcast should be built in your mold, so you can grow it to succeed in your vision.

That said, there are several intangibles that ALL podcasts need. In Episode 33 of Pod Theory, I'm going to break down seven of those intangibles, as well as go into detail of why each is important to the growth and evolution of your podcast over time.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

As podcasting's popularity and usefulness continues to escalate, more brands are pivoting to this platform as their primary content strategy and putting it ahead of other time-tested initiatives. In that list of said initiatives is email newsletters. This has long been a popular method of connecting with customers over the years. But does it hold the power it once did?

Email marketing still has value...if it's done correctly. Clear, concise newsletters with imagery and incentives for readers to open them still deliver results for brands of all shapes and sizes. But newsletters with extensive word counts that don't consider people's on-the-go schedules tend to get ignored, deleted, and unsubscribed from.

So, the question must be asked: Is a podcast for your brand more effective than email marketing?

In Episode 32 of Pod Theory, I'm going to tackle this subject and share some reasons why podcasting has more impact than an email newsletter. Additionally, I'm going to share how you can utilize BOTH of these mediums to enhance your brand message and grow all of your platforms cohesively.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production