In today's on-demand world, there are countless mediums pulling at our attention spans. Podcasts, videos, television, social media platforms, radio (both terrestrial and satellite)...there's so much out there to consume and only so many hours in the day to consume it.

When it comes to your podcast episode length, it's important to focus more on the quality of your content and not so much on how long the episode ends up being. Your audience will appreciate engaging material on your show versus you hitting some arbitrary time mark. This way, they'll have time to take in more content. And if you play your cards right, that content could be yours!

On Episode 31 of Pod Theory, I'm going to share my thoughts on podcast episode length and why I feel your attention should be spent on delivering quality, engaging content and not trying to stretch 30 minutes into 45. Quality and consistency is what will make your audience grow. And your episode length? Let the chips fall as they may. No one's going to grade you on your episode being too short when it's jam-packed with useful, memorable information from start to finish.


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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

There's no denying how far podcasting has come. With over a million active episodes and counting and new listeners tuning in to podcasts each and every day, our medium has limitless potential. As does your show. That means you need to set your podcast up for success TODAY by effectively optimizing it for search engines so more potential listeners can find you.

On Episode 30 of Pod Theory, I am happy to bring you the show's first full-length interview. Today, I'm joined by Megan Pritts, Founder of Ducks In Rows Marketing, to talk about the importance of Search Engine Optimization, or SEO, for podcasts. Megan has collected over 10 years of marketing experience and launched her own company in 2019.

Also in 2019, Google emphasized the relevance and importance of podcasts by making them accessible through search. This means if someone searches for podcasts in your niche via Google, your show has the potential to rank in that query, thus boosting your show's visibility and opening up new avenues for people to find you. In order for this to happen, it's critical you adhere to time-tested SEO practices that Megan will be sharing with us today.

Episode 30 is loaded with knowledge bombs regarding keyword research, keyword placement, getting to know your audience, show note content and length, how to utilize supporting content, best practices to improve your overall search engine visibility, and more.

Here is the link to Ubersuggest, the keyword research tool Megan referenced on the show: Access Ubersuggest Here

To learn more about Megan, check out ducksinrows.com


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

On the surface, solo podcasting can seem a bit intimidating. Yes, it’s just you and your microphone building your episode, but there are a couple dynamics that come into play that can throw you off.

But today, we are going to unpack those dynamics, discuss how you can overcome them, and make your next solo podcast the best show you've ever done.

On Episode 29 of Pod Theory, I'm going to bring you five tips for effective solo podcasting, each designed to help you construct a solid show format, deliver your message in a clear, concise fashion, and overcome any hurdles that are tripping you up when it comes to making quality podcast content in a solo recording environment.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

A value proposition is one of the most important elements in your brand message. It tells prospects why they should do business with you rather than your competitors and makes the benefits of your products or services crystal clear from the outset.

In other words, a unique value proposition is what makes you stand out against a myriad of competitors. It also lets customers know exactly what to expect from your brand when they choose to do business with you.

Much like your brand, your podcast should have a unique value proposition as well. This will relay the message to listeners exactly what your show is about, the value it offers, and why it stands out against the competition. Captured in a brief, succinct fashion, your value proposition will tell your listeners what they’ll accomplish when they listen to your show.

In Episode 28 of Pod Theory, I'm going to define what a unique value proposition for your podcast truly is, as well as help you construct yours citing examples and sharing an easy-to-follow 4-step process.

Article from Wordstream referenced in the show

Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

An elevator pitch is a brief description of a product, a company, or an idea that fully encompasses the point you want to convey with a succinct delivery. The concept is that whoever you’re delivering it to will be able to comprehend the summary of your message without you needing to elaborate. 

An elevator pitch is a great tool to have at networking functions and when meeting new people. In these settings, it’s difficult to go into long-form detail about what you do or a product you may be selling because people are mingling with others. 

In Episode 27 of Pod Theory, I'm going to share why your podcast needs an elevator pitch, too. This clear, concise, and easy-to-deliver message will be a great tool to have for spreading the word about your podcast in multiple ways.

Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Podcasts have many layers and multiple steps to make them come together. The beauty of all the legwork is this: once your podcast is complete, you have a living, breathing piece of content that can be utilized in multiple ways across the World Wide Web.

The best way to ensure your podcast grows over time is to make it accessible on as many platforms as possible. Naturally, your podcast host (and subsequent filtering to all podcast directories via your host) is prime real estate. But there are several other ways your content can attract listeners, such as videos, blog posts, and soundbites.

In Episode 26 of Pod Theory, I'm going to share six ways you can repurpose your podcast content and enhance your visibility across the 'net. When it's all said and done, your podcast will serve seven functions, thus increasing your show's potential for growth AND giving you a great way to work smarter, not harder.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

What's the first thing someone sees when they search for podcasts? Cover art!

Cover art is your podcast's first impression and can go a long way towards reeling in a new listener. If your cover art is dynamic, stands out against others found in a listener's search, and artistically paints a picture of what your podcast is all about, you have a great chance of aesthetically captivating a listener and getting them invested in your show.

On Episode 25 of Pod Theory, I'm going to share three ways for you to get exceptional, kick-ass podcast art that will make your show stand out. We're going to talk about how to create your design, what specifications you should follow to ensure your art meets the criteria of podcast directories, how you can make your design ideas come to life, and more!

Click here to connect with the crew at Podcast Cover Art on Instagram

From our friends at Buzzsprout: How to Design Stunning Podcast Art That Stands Out In Apple Podcasts


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

The environment you choose to record your podcast can literally make or break your show. The last thing you want to do is produce a show with poor audio quality. This is a sure-fire way to lose listeners immediately.

On Episode 24, I'm going to talk about the best environments to record your podcast, as well as some you'll want to avoid. I'm also going to talk about the importance of not skimping on the microphones you use. That said, remember...even the most expensive podcasting equipment will not help you overcome recording in a low-quality environment.

What types of floors and walls should you avoid? Are there natural sound absorbers in your recording space that can help you manufacture dynamic sound? What can you do to eliminate distractions and background noise? Answers to these burning questions and more await you on Episode 24 of Pod Theory!


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

With the popularity of podcasting continuing to surge, you'd think more brands would see this content platform as THE medium to jump on. And while some brands have indeed made this move, others are still hesitant.

And that's OK. Despite podcasting's growth and evolution, it still needs more time to gain the mainstream velocity that platforms like websites, Facebook, Twitter, and blogs did in years past. Remember when people thought Facebook was just for posting what you had for lunch? Well...even though a TON of food photos get posted every day, it's safe to say Facebook overcame that stigma.

In Episode 23 of Pod Theory, I'm going to share some commentary on why more brands aren't starting podcasts right now, as we speak. I firmly believe this is the time for your brand to get on the podcasting bandwagon. Because eventually, everyone will. And when they do, you'll be ahead of the curve!


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

When it comes to show notes, you will find a variety of approaches from one podcaster to the next. Technically, there is no right or wrong answer to how you choose to use this important space (unless you don't do any notes at all and, thusly, cost yourself a tremendous opportunity with your listeners). But, there are some strategies you'll want to abide by to get the most from your show notes.

Should you write your notes short-form or long-form? What type of information should be included in your show notes? How critical are show notes to your podcast's success?

The answers to all this and more await you inside.

In Episode 22 of Pod Theory, I'm going to share four tips you can leverage to get stellar show notes. Additionally, I'm also going to talk about some basic guidelines you should follow to ensure your notes are impactful, act as the trailer to your podcast episode, and do their part to engage your listeners to the point they press the play button on your show.


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production