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Join Tracy Wilson and Special Guest Jason Voiovich author of 'Marketer in Chief' as we travel back through history to understand the patterns so you can use those insights to create new innovations and opportunities today. 

In a career that spans more than 25 years, Jason Voiovich has launched hundreds of new products – everything from medical devices, to virtual healthcare systems, to non-dairy consumer cheese, to next-generation alternatives to the dreaded “cone of shame” for pets, to sex aides for cows (really!). He’s a graduate of both the University of Wisconsin and the University of Minnesota, and he has completed post-graduate studies at the MIT Sloan School of Management. 

His formal training has been invaluable, but he credits his true success to growing up in a family of artists, immigrants, and entrepreneurs. They taught him how to carefully observe the world, see patterns before others notice them, and use those insights to create new innovations. 

History is Jason’s favorite way to observe the world. He believes the people from the past have plenty to teach us about the challenges and opportunities we face today.

Show Notes:
Top Five Communication Lessons from the U.S. Presidents:

1. Paint a positive vision like JFK (John F Kennedy)
- Moon mission
- "Ask not what your country can do for you..."

2. Handle the haters like William Henry Harrison
- Own the insult, don't refute it
- They called him an old man who like to drink hard cider
- He started serving hard cider at all his rallies

3. Stand up for what you believe in like John (and Abigail) Adams
- They wrote their values into law (equality before the law, education for everyone, etc)

4. Be funny like Abe Lincoln
- Wit laughs at everyone, humor laughs with everyone
- There's an important difference

5. Be honest like Harry Truman
- Level with people; they'll respect you for it
- People are smarter than politicians (or CEOs) give them credit for

Bonus! Dress like Ben Franklin
- When he was advocating for American aid in the French court during the Revolutionary War, he put on a "costume" and manners of what the French thought an American should be like. He did Not try to copy them or ingratiate himself.

Here's how to connect with Jason:
https://marketerinchief.com/
https://twitter.com/JasonTVoiovich
https://www.linkedin.com/in/jasonvoiovich/
https://www.youtube.com/channel/UCcYrBt2dEAxGVFAjZHhBIww

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Join your host Tracy Wilson and Special Guest #RonaldWorley and learn how he overcame adversity through purposeful risk.

Ron L. Worley, II is a successful business owner, real-estate investor, mentor, and self-made millionaire who follows his own code, The Worley Way. 

He is a proud papa and dedicated husband making his home in Colorado. He refused to accept circumstance, taking himself from a man on a path to death to living a world-changing reality. 

He shares real-life lessons that inspire countless entrepreneurs, thinkers, and those wanting lasting change. His systems guide wealth and well-being. Ron is the host of the podcast, Sons of Ditches, on Spotify.

 Show Notes
 09:47 1st step to get out of the ditch
 11:12  Defining moment
 15:09 Do entrepreneurs have a positive addictive personality?
 15:45 Worley Way: foundation at values: family/hard work
 22:00 3 Steps from homeless to Millionaire
 27:51 Are You Brave Enough for Purposeful Risk?
 31:57 How to build the muscle of perseverance
 32:33 You're a new person every time you look in the mirror
 39:04 How to align family with hard work as an entrepreneur

You can connect with Ron on his websites:
ronworley.com or sonsofditches.com
https://www.facebook.com/RonLWorley

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Join Tracy Wilson and Special Guest Melvin Soh on this episode of the UNLOCKED show and discover how to Create Your X Factor and use that to Stand Out, Attract Your Ideal Clients and Become #1 In Your Industry. 🤯💥

Click the subscribe button now so you don't miss it!

Show Notes:
- How to stand out powerfully from the competition and have be unmatched in the marketplace
- How to attract high paying clients and charge the most premium prices - without feeling shame or guilt
- How to close effortlessly and have folks desire to pay you on the spot - the same secrets I use to make over US$20 million in sales personally
- Webinar secrets that produce record-shattering results, anywhere from 40% to 90% closing

6:38     If  you are not self aware,  you won't have direction,  won't know what you stand for, what values you have and you will  jump from business idea to business idea.
11:66   Beginning entrepreneurs make this simple mistake
14:09   Most people don't stay with something long enough to be successful
16:30  Everything works, provided you stay, you are authentic with it, you're congruent with it,  you have something valuable to add to the conversation
17:02  The lifespan of the average marketer is 1-3 years
19:36 How to determine your X Factor
31:29 How to sell high ticket items without creating guilt, get over charging high prices
33:28  You are an extension of the business? become the high value person

You can connect with Melvin Soh on FB and IG @thegreatMelvinSoh
https://www.facebook.com/melvinsohonline
https://xfactormethod.com/

Check out Tracy's latest book release:
How to Go From 6 Figure Coach to 7 Figure and Beyond Mentor: Transforming Lives for a Living
https://7figurementorbook.com

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Still sitting on the fence, or shaking in your shoes about starting your own podcast to market your business? Please join me to dig into the Power of Podcasting! 

In this episode we dive into podcasting:
-the importance of building authority using a podcast
-the frequency of podcasting to get results
-the topics to cover and how to build your topic library
-choosing guests for your podcast

Grab your FREE workbook on How to Create 12 Months of Content in 60 Minutes
https://metadigmdigital.s3.ap-southeast-2.amazonaws.com/UNLOCKED/How+to+Create+12+Months+Content+in+60+Minutes+(E20)_6_30_2020+-.pdf

If  you are interested in building your authority through podcasting, Live Streaming, or writing a book check out Tracy's latest book release:

"How to Go from 6 Figure Coach To 7 Figures and Beyond Mentor: How To Transform Lives for a Living"     https://7figurementorbook.com

Tracy offers several programs that you can check out here:
https://freedomseekhersway.com/influenceandauthority

Connect with Tracy on FB, IG, Twitter or on her website:
TracyMWilson.com

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Join Tracy Wilson and Special Guest DP Knudten on today's UNLOCKED show as they discuss what happens at the intersection of branding and culture.
#nonfictionbrand #personalbranding #branding 

DP’s worked on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. 

He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you’ brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/’ and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.

Show Notes:
- What is personal branding
- 23:35 Cognitive Dissonance with branding
- 24:10 Difference between personal branding and being an influencer
- 31:30 Can one overshare?
- 34:10 What makes an authentic brand, or non fiction brand?
-3 Keys to Non Fiction Branding

You can grab a copy of DP's book on Amazon:
https://www.amazon.com/NONFICTION-BRAND-communicate-completely-brand-you/dp/B08QDYCF8D/ref=sr_1_3?dchild=1&keywords=nonfiction+brand+knudten&qid=1633481108&s=books&sr=1-3

DP offers 3 FREE worksheets to develop your personal brand
https://nonfictionbrand.com/gift

Connect with DP Knudten on his website
https://dpknudten.com/
FB: https://www.facebook.com/dpknudten
LIN: https://www.linkedin.com/in/dpknudten/
YouTube https://www.youtube.com/user/dpknudten

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Find the Fortune in your Email List
Show Notes
 - find out why email is the most reliable form of marketing
- learn the 3 types of emails that convert
- discover how to repurpose content for your emails
- learn the metrics that matter

Melanie Herschorn wants to make your content sparkle online. As a content marketing strategist for women business owners worldwide, she’s on a mission to support and empower service-based businesses to create clear messaging and content that shines a light on their individual experience and skillset. With her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie empowers her clients to attract and nurture leads and position themselves as industry experts. She also loves to provide content marketing tips on her podcast VIP Access and in her Facebook group Sparkles and Strategy.

 Contact Melanie
 https://vipdigitalcontent.com
 facebook.com/melherschorn
 IG: @vipdigitalcontent
 LIN: in/Melanie-Herschorn/

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Have you ever taken the time to think about what it takes to lead an exceptional life? What does that even mean anyway??

Join Tracy Wilson and today's special guest Jessica Tietjan, J.D. as they discuss how to 
evolve to reach peak performance so we can live our best lives.

Show Notes:
-The good, bad and ugly about performance reviews
-Create harmony in your work, family, relationships
-Performance always starts with you
-4 Keys to Performance
-Consider taking the Gallup Strengths Assessment
-Feedback is an important step following foundational relationship building
-Have a growth mindset
-Strength based development: focus on strengths, not limitations/weaknesses
-Personal Accountability : creating a culture that takes this on

Best places to find Jessica:
https://www.linkedin.com/in/jessica-tietjen-913b7a13/
https://www.instagram.com/jessicatietjenjd/?hl=en

Be sure to visit www.evolvingtoexceptional.com
By evolving to reach peak performance we can live our best life, an exceptional life!

Coming soon! Jessica has a book soon to be released, check it out here:
https://www.evolvingtoexceptional.com/the-exceptional-life-r-evolution-book-launch

Have you read Tracy's latest book release?
The She Myth: Redefining Women in Business
https://theshemythbook.com

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Do you have a burning desire to do good in the world? Do you feel compelled to turn your purpose into a business?

So many entrepreneurs start their business this way, with either a burning desire or driven by their purpose, sadly many with good intentions fail to turn their passions in to profits.

Join Tracy Wilson and Special Guest Alex Brueckmann on the UNLOCKED show where they will be unlocking the secrets to successfully design and implement a winning business strategy that enables you to balance purpose and profit, while doing good at the same time... yes it's true... you really can have it all once you know how.

SHOW NOTES
 28:44 Entrepreneurs or  small business owners, most likely passion brought you where you are now in your business

 29:53 Purpose is what you want to contribute, to help solve a problem that this planet has, that society has something, that is just not necessarily related to a business 

 31:50 Moving your strategy beyond profit maximization

 40:24 People love to see a world come to life that they helped create.

Alex offers A free step-by-step guide for entrepreneurs and (small) business owners to design a winning, intentional strategy. Grab your free copy here:
https://brueckmann.ca/toolkit

You can connect with Alex via his website

https://www.brueckmann.ca/

https://twitter.com/brueckmanna

https://www.linkedin.com/in/alexanderbrueckmann/

https://www.instagram.com/alexbrueckmann/

Be sure to grab a copy of Tracy's latest book release:

The She Myth: Redefining Women in Business

https://theshemythbook.com

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Join Your Host Tracy Wilson and Special Guest Darius Tan as they UNLOCK the secrets to attracting clients without spending a dime on ads.

👉 Learn how to stand out and gain trust among your audience
👉 Discover how to attract high paying clients with less than 1k followers
👉 Understand why you don't have to post a ton of content to convert
👉 Uncover the types of content to nurture your audience

Grab a coffee, pen, and paper and get ready to take notes... this is gonna be 🔥

Quotes from Darius
05:02 -If you'd like predictability in a business, it's not business
00:37-They don't buy from you because they liked you, they'd buy because they are like you 06:19 If your business is a boringly, predictably getting clients every week, it's not a business, it's a side hustle 
12:19 We come on to social media to relax 
13:23 And so the thing is, it's not really about adding friends and just like jamming it first; to me it is a lot about connecting with people 
17:08 And I always like to look at what can be influenced, what can be controlled and what can not be controlled want to make sure my clients always win, and that's why I can't say a hundred percent results because I'm legally not to say that, but  99%, my clients win.

Darius helps coaches & educators stand out as the go to expert, and attract high paying clients on social media without ads or complicated funnels. 

What more of Darius?
check out https://strategicattraction.com
[email protected]
www.linkedin.com/in/dariusthw
www.twitter.com/dariusthw
www.instagram.com/dariustanofficial

FREE training available at https://strategicattraction.com/training/

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So you wanna write a book someday, but is all the time and effort really worth it?? It just feels way too hard, so it get put on the back burner. 

Join me on today's Unlocked Show with my special guest Vickie Helm, author of 39 books and counting as we unlock the secrets to writing your first of many books.

#writeabook #becomeanauthor #howtowriteabook

Show Notes:
Why Write a book?
Know what your audience wants to read
3 Pieces of Advice if you are considering writing a book
What's holding you back from writing a book?
Important Storyteller aspect to non fiction
The perfect length of a book
Expert to Mentor
Benefits for you writing a book

Are you looking to write a book? 
Vickie reveals her secrets to writing 39 books, from idea through publishing, join her in this 90 minute workshop:
https://freedomseekhersway.com/purposetopublished/workshop

New to Vickie Helm? 
You can explore her other projects at
VickieHelm.com

Support the show

Become a supporter of the show at: https://www.buzzsprout.com/1122581/support

Want FREE stuff to help you Create and Launch your Podcast, head on over to https://tracymwilson.com/freebies